Alyssa Boyle from AdExchanger - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism		AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023 - 5 months ago Sports Took Over The Streaming Wars In 2023 - 5 months ago The 2023 TV Measurement Shakeout - 5 months ago Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen - 5 months ago How The Top Alternative TV Currencies Rank, According To Buyers - 5 months ago Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data - 5 months ago The 2024 Marketer’s Guide To Alternative TV Currencies - 5 months ago The MRC May Be Old, But It’s Getting With The TV Program - 5 months ago Signal Loss Is Muddying TV Measurement – But Identity Data Can Help - 5 months ago Retargeting Is The Next Phase Of CTV Performance - 5 months ago Women’s Sexual Wellness Brands Still Struggle With Ad Censorship - 5 months ago Despite Signal Loss, CTV-To-Mobile Retargeting Can Work - 6 months ago Price Drops Are Part Of The Streaming Profitability Picture - 6 months ago Programmatic CTV Is In Its Consolidation Phase - 6 months ago Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing - 6 months ago Content Niches Are Prime Real Estate For New Media Companies - 6 months ago Roku And Unity Want To Prove CTV Is A Performance Channel - 6 months ago YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts - 6 months ago Yet Another Streaming Platform Wants To Monetize Live Sports - 6 months ago Ampersand Expedites Insights For Linear TV Measurement - 6 months ago CTV Budgets Could Go To The Open Market – But Only With Enough Transparency - 6 months ago Programmers Recover (Some) Streaming Growth, And TV Bundles Are Back In Style - 6 months ago Disney Adds 2 Million Ad-Supported Subscribers (For A Grand Total Of 5 Million) - 6 months ago Warner Bros. Discovery Loses Subscribers, But Hopes Advertising Fills The Gaps - 6 months ago CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help - 6 months ago Paramount Bounces Back (A Bit) With Renewed Ad Sales Growth In Q3 - 7 months ago HP Taps UID2 For Better CTV Targeting - 7 months ago Amazon Intros More Ad Buying Options To Fire TV - 7 months ago Netflix Shares Latest AVOD Subscriber Numbers - 7 months ago Paramount Is Giving Buyers More Direct Access To Its Inventory - 7 months ago The TV Bundle Is Making A Comeback - 7 months ago Ad Targeting And Measurement On Disney+ Gets An Upgrade - 7 months ago Nielsen Won’t Sunset C3 And C7 Ratings Next Year - 7 months ago Disney Uses Self-Service To Attract New Buyers – With A Focus On Local - 7 months ago Comscore’s Proximic Adds New Political Segments To The Trade Desk - 7 months ago CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not - 7 months ago Netflix’s Answer To Subscriber Churn? Fewer Ads - 7 months ago Netflix Is Finally Getting Subscribers On Its Ad-Supported Tier - 7 months ago The TV Industry Wants Accreditation. But Does It Want The MRC? - 7 months ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - 7 months ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - 7 months ago Demystifying Black-Owned Media With Black Enterprise - 7 months ago Mastering Frequency Capping In Streaming Is Tricky – But Here’s Some Advice - 7 months ago Caffeine Shoots Its Shot With Live Sports - 8 months ago Why Lenovo Is Consolidating Its Ad Tech - 8 months ago The Joint Industry Committee Forges Ahead With Currency Certification - 8 months ago