AdExchanger Guest Columnist from AdExchanger - Journalist Profile

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1	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents		What Scandi-Land Can Teach The US About Cookieless Targeting - 5 months ago As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling - 5 months ago CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential - 5 months ago Conscious AI Innovation: How To Protect Your Business And Your Customers - 5 months ago Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics - 6 months ago Is Chumbox Economics Feeding The Industry’s MFA Problem? - 6 months ago The Attention Dichotomy: How To Distinguish Good Attention From Bad - 6 months ago Google Search Partners Is Unsafe For Advertisers, But It Can Be Fixed - 6 months ago Social Commerce Is Trending, But Brands Have To Get Serious About Driving Purchases - 6 months ago Regulation Isn’t Enough To Protect Personal Data - 6 months ago Beyond Words: Programmatic Advertisers Need More Than Just Large Language Models - 6 months ago Thirteen Years Of Ad Tech Progress In One AdExchanger Comic - 6 months ago Governor [INSERT] Signs A New Privacy Law In The State Of [INSERT] - 6 months ago Setting Up Effective Incrementality Testing For TV and Radio Campaigns - 6 months ago Traffic Shaping Is Blocking The Road To The Cookieless Future - 6 months ago CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It - 6 months ago Attention Metrics Work, But There’s A Long Road To Standardization - 7 months ago Data Privacy Discussions Need A Reality Check - 7 months ago Publishers, Don’t Settle For Below-Floor Pricing - 7 months ago Stirring The Pot: How Advertisers Can Spice Up Accountability And Transparency With Media Agencies - 7 months ago An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings - 7 months ago GA4 Has A Steep Learning Curve, But Its Pros Outweigh Its Cons - 7 months ago Your CFO Doesn’t Care About Likes. Focus On What Drives Business - 7 months ago Premium Publishers And MFA Have The Same Business Models. That Must Change - 7 months ago How ‘Alternative Revenue’ Is Changing The Game For Retailers And Brands - 7 months ago Why Today’s CTV Attribution Models Fall Short - 8 months ago Content, Not IP Addresses, Should Be The Focus Of CTV Targeting - 8 months ago ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech - 8 months ago Worlds Colliding: Evolving Models For Digital And Television Attribution - 8 months ago Clean Rooms Aren’t Always The Solution To Your Data Privacy Problems - 8 months ago An Industry In Conflict: It’s Time For Tough Questions And Hard Decisions - 8 months ago