Alexander Lee from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports		What will it take to get brands to increase their gaming spend in 2024? - 5 months ago The Rundown: One year in, TikTok’s gaming marketing team isn’t going anywhere - 5 months ago How Paramount and Scopely are using a live service game to keep Star Trek fans engaged - 5 months ago The cynic’s guide to esports in 2023 - 5 months ago What G2’s strategic partnership with Version1 means for esports mergers in 2024 - 5 months ago Why a top Fortnite Creative studio sees opportunity in Roblox - 5 months ago Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing - 5 months ago Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023 - 5 months ago Alienware wants to make endemic esports brand partnerships cool again - 6 months ago Cómo los creadores de ‘Bluey’ adoptaron un enfoque de marketing diferente para el momento del videojuego del show de TV - 6 months ago How the creators of ‘Bluey’ took a different marketing approach to the show’s video game moment - 6 months ago Por qué McDonald’s y Coca-Cola siguen considerando los videojuegos como un canal de marketing experimental - 6 months ago Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel - 6 months ago Here’s what marketers need to know about Roblox Investor Day 2023 - 6 months ago Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape - 6 months ago As big contracts dry up for top gaming creators, smaller to mid-sized influencers see opportunity - 6 months ago Reading between the earnings: For entertainment giants, gaming is a key battleground for the future - 6 months ago Roblox earnings: Why enticing brands is key to the future of the metaverse platform - 6 months ago Here’s what ultimately led to the fall of FaZe Clan - 6 months ago How mobile game developers are using AI tools to boost user acquisition - 6 months ago Ford, Kia and Carvana partner with NRG as it walks the line between casual and competitive gaming inventory - 6 months ago How TikTok is using data to convince gaming brands to spend on the platform - 7 months ago Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger - 7 months ago Why executives at Esports Business Summit are (still) bullish on competitive gaming - 7 months ago FaZe Clan acquired by GameSquare - 7 months ago ‘Brands are a really important audience’: A pre-TwitchCon Q&A with Twitch CMO Rachel Delphin - 7 months ago How Chipotle’s Street Fighter brand integrations show they can work alongside more traditional in-game ads - 7 months ago Another virtual day, another virtual dollar: Is This The Metaverse? Podcast, episode 6 - 7 months ago A new form of advertising: Is This The Metaverse? Podcast, episode 5 - 7 months ago As the summer comes to an end, esports companies are hunkering down for a long winter - 8 months ago Why Ducati is confident in Web3, despite the cold of crypto winter - 8 months ago Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023 - 8 months ago Physical fitness, meet virtual fitness: Is This The Metaverse? Podcast, episode 2 - 8 months ago Why esports companies hope generational fandom brings sustainability to the industry - 8 months ago