Antoinette Siu from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia		Agencies hope AI helps with content transparency, anticipation and commerce in 2024 - 5 months ago Media Buying Briefing: Here are five media agency trends to watch in 2024 - 5 months ago Stagwell Marketing Cloud appoints Elspeth Rollert as first CEO - 5 months ago A look at holding company 2024 ad spending forecasts - 5 months ago Agencies weigh positives and negatives to 2024 spending in an uncertain economy - 6 months ago Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company - 6 months ago Innovid study examines impact of measurement and optimization gaps across CTV campaigns - 6 months ago Media Buying Briefing: A look at agencies’ holiday spending strategies this year - 6 months ago Influencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI - 6 months ago Study examines combining first-party and third-party data to reach wider audiences, reduce costs - 6 months ago Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time - 6 months ago Inside one agency’s efforts to build its own AI platform - 6 months ago Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic - 7 months ago Pixability looks to boost media investments for diverse YouTube creators - 7 months ago As more brands use generative AI to create social content, agencies are changing how they measure its success - 7 months ago Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes - 7 months ago IPG launches identity resolution cloud application as the industry prepares for a cookieless world - 7 months ago Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers - 8 months ago Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs - 8 months ago Media.Monks applies AI to generate highlights, new media content for Gen Z - 8 months ago Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital - 8 months ago Media Buying Briefing: Agencies’ views for and against bid shading - 8 months ago