Peter Adams from Mobile Marketer, Retail Dive - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting		Peacock’s first exclusive NFL game will go commercial-free for a quarter - 4 months ago In-house agency sophistication rises, output improves: survey - 5 months ago Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz - 5 months ago Oreo sets Super Bowl return a decade after watershed Twitter play - 5 months ago Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz - 5 months ago Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns - 5 months ago Trivago introduces brand refresh with ads localized with help from AI - 5 months ago Doritos looks to disrupt spirits category with nacho cheese-flavored drink - 5 months ago Forget Gen Z: MoonPie targets extraterrestrials in need of a treat - 5 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 5 months ago Peloton CMO jumps to Verizon after less than a year in role - 5 months ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - 5 months ago Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet - 5 months ago Bath & Body Works drops 10-foot candle to help holiday shoppers unwind - 5 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 5 months ago Bath & Body Works drops 10-foot candle to help holiday shoppers unwind - 5 months ago Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads - 5 months ago How Walmart’s shoppable rom-com bridges holiday content, commerce - 5 months ago Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa - 5 months ago How Walmart’s shoppable rom-com bridges holiday content, commerce - 5 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 5 months ago RTB House turns to generative AI to improve programmatic precision - 5 months ago Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade - 5 months ago State Farm conjures celebrities for biggest creative launch in 3 years - 6 months ago Ally’s generative AI experiment reduces marketing busywork - 6 months ago Nike names new CMO as it chases next era of growth - 6 months ago Chili’s remixes Baby Back Ribs jingle with Boyz II Men - 6 months ago Stagwell enlists Google Marketing Cloud to accelerate generative AI bets - 6 months ago How Pop-Tarts Bites hones its messaging with data-driven insights - 6 months ago E.l.f. caters to Gen Z’s entrepreneurial spirit with Roblox experience - 6 months ago Unilever spins TikTok soap opera as part of #CleanTok sponsorship - 6 months ago Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking - 6 months ago Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media? - 6 months ago Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media? - 6 months ago Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers - 6 months ago Target lights up digital in holiday push that balances sentiment, value - 6 months ago Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards - 6 months ago Omnicom boosts retail media offer with Flywheel Digital acquisition - 6 months ago Amazon upgrades ad suite with new data clean room, AI image generator - 6 months ago Amazon upgrades ad suite with new data clean room, AI image generator - 6 months ago Google brushes off ad controversies as search, YouTube regain momentum - 6 months ago Nike, Dove team to tackle high turnover rate of teen girls in sports - 6 months ago Mekanism’s CEO on future proofing the agency with performance marketing - 6 months ago Edgewell, Ford on preserving an innovative streak in times of constraint - 7 months ago How General Mills refreshed its fruit snack brands to fend off disruptors - 7 months ago State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt - 7 months ago Marketers see promise in push to ‘decouple’ retail media data - 7 months ago Publicis extends winning streak as data-driven services provide windfall - 7 months ago Advertising Week begins: How marketers can make the most of the industry bonanza - 7 months ago Why Momentum is betting machine learning can upgrade experiential - 7 months ago