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	Profile	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	In-house agency sophistication rises, output improves: survey - 5 months ago Trivago introduces brand refresh with ads localized with help from AI - 5 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 5 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 6 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 6 months ago Target lights up digital in holiday push that balances sentiment, value - 7 months ago Google brushes off ad controversies as search, YouTube regain momentum - 7 months ago How General Mills refreshed its fruit snack brands to fend off disruptors - 7 months ago State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt - 7 months ago Advertising Week begins: How marketers can make the most of the industry bonanza - 7 months ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - 8 months ago Adidas puts fresh foot forward with global campaign honoring Trefoil icon - 8 months ago Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years - 8 months ago Ikea streamlines global brand marketing under IPG’s McCann - 8 months ago
2	Chris Kelly Mobile Marketer CEO of @Upwave. @NotreDame alum. Oakland, California businesstechnology	Burger King turns hangovers into discounts with facial recognition - 5 months ago Papa Johns taps The Martin Agency, Carat in agency shakeup - 5 months ago Frito-Lay reaffirms commitment to diverse creators with new campaign - 5 months ago Coca-Cola enlists Hollywood talent for Christmas shorts - 5 months ago McDonald’s reinvents McNugget Buddies for streetwear-minded adults - 6 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 6 months ago 12 holiday campaigns embodying the seasonal spirit of 2023 - 6 months ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - 6 months ago Foot Locker hypes up holidays with major brands, NBA stars - 7 months ago Do CEOs understand modern marketing? 66% of CMOs say ‘no’ - 7 months ago Why Inspire Brands puts identity at the center of its marketing - 7 months ago How Disney is helping brands extend Halloween momentum into the holidays - 8 months ago
3	Darrick Li Mobile Marketer	Why brands aren’t fully invested in retail media networks - 5 months ago
4	Rainy Hake Austin Inman	9 telltale signs it’s time for a marketing refresh - 5 months ago
5	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Airbnb’s global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative - 5 months ago As brands look to become part of culture, music marketing becomes a mainstay - 6 months ago How Campbell’s Chunky soup brand sees the possibilities in sports marketing beyond live sports - 7 months ago Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching - 7 months ago
6	Dave Kaufman Mobile Marketer	Here’s what separates a good marketer from a bad one - 6 months ago
7	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	With the rise of retail media networks, marketers continue to grapple with lack of standardization - 6 months ago Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024 - 6 months ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - 7 months ago Marketing Briefing: How the short-form video boom is driving marketers to creators for content production - 7 months ago
8	Parker Morse Mobile Marketer	Marketing can’t just be diverse–it has to be diverse-first - 6 months ago
9	Sara Karlovitch and Jessica Deyo Mobile Marketer	How the best marketing campaigns of 2023 mastered pop culture nostalgia - 6 months ago
10	Sara Karlovitch Mobile Marketer Associate editor for @marketingdive. marketingediting	Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand - 6 months ago Sam’s Club prioritizes emotions over sales in holiday ads - 7 months ago

Journalists covering brand marketing