Antoinette Siu from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Antoinette Siu Digiday Covers media. Alumna. Works at Digiday. San Francisco Bay Area media		Some B2B marketers are banking on their own employees to create content for their brands - 6 days ago As more creators expand to episodic content, studios want to repurpose and syndicate their shows - about 1 month ago Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience - about 2 months ago Marketers remain cautious about investing in Snapchat amid TikTok uncertainty - about 2 months ago Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going - 3 months ago The four trends to watch in the 2025 creator economy - 3 months ago Teen creators jumpstart careers by selling clothes online and getting brand sponsorships - 3 months ago Marketers balance creepiness and realism as more AI-generated avatars come online - 3 months ago Influencer shops hope to entice creators with talent platforms that offer CTV, AI features - 4 months ago Creators are left wanting more from Spotify’s push to video - 4 months ago Incoming teen social media ban in Australia puts focus on creator impact and targeting practices - 4 months ago Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates - 4 months ago Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers - 4 months ago Monks’ head of social sees this as the biggest challenge for marketers in the creator economy - 4 months ago How influencer shops and agencies are adding content studios to boost production speed, revenue - 4 months ago Why the ad industry is redefining what it means to be a creator vs. influencer - 5 months ago Creators weigh content decisions and costs of election-driven marketing blackout - 5 months ago Two Gen Z founders want to change the OOH ad marketplace for their generation - 5 months ago Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks - 5 months ago Agencies take diversity efforts beyond the numbers - 6 months ago Plus Company agencies combine forces on a new influencer marketing model - 6 months ago Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - 7 months ago With AI, agencies advance CTV contextual targeting by seeking emotional connections - 7 months ago How independent agencies grow their sports practices - 7 months ago Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - 8 months ago As the presidential election approaches, where do influencers come in? - 8 months ago Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast - 8 months ago TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage - 8 months ago Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends - 8 months ago Clients want agencies to deliver industry expertise, agility and empathy, new research finds - 9 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 9 months ago Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation - 9 months ago How to prepare for Gen Alpha: Invest in YouTube, gaming and learning - 9 months ago How influencer agencies vet and navigate past fake influencers and followers - 10 months ago Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty? - 10 months ago Goodway Group launches retail media accelerator to bring order to a growing industry - 10 months ago How CTV and DOOH are growing this political season for smaller agencies - 11 months ago CG Life doubles in size by buying a digital shop to expand its health and sciences targeting - 12 months ago How indie agency Within won over Foot Locker as its AOR for North America - 12 months ago Indie agency Mod Op launches AI practice as it expands via acquisitions - 12 months ago Why multicultural needs to be part of general marketing investments, especially for Gen Z - 12 months ago CNC Agency creates innovation lab to connect AI, experiential content to the physical world - about 1 year ago How media agencies are shifting toward generative AI content in influencer marketing - about 1 year ago Dentsu’s incoming data, tech chief discusses how generative AI could shape the future - about 1 year ago Why media agency execs are attending tech shows in greater numbers as AI disrupts their businesses - about 1 year ago Razorfish launches in-house creator offering as agencies grow content practice - about 1 year ago Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives - about 1 year ago Vox Media, MilkPEP and Gale ink multi-million dollar media partnership to increase women’s representation in sports - about 1 year ago Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - about 1 year ago Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform - about 1 year ago