Antoinette Siu from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia		Why the ad industry is redefining what it means to be a creator vs. influencer - 11 days ago Creators weigh content decisions and costs of election-driven marketing blackout - 17 days ago Two Gen Z founders want to change the OOH ad marketplace for their generation - 19 days ago Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks - 21 days ago Agencies take diversity efforts beyond the numbers - about 1 month ago Plus Company agencies combine forces on a new influencer marketing model - about 2 months ago Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - 2 months ago With AI, agencies advance CTV contextual targeting by seeking emotional connections - 2 months ago How independent agencies grow their sports practices - 3 months ago Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - 3 months ago As the presidential election approaches, where do influencers come in? - 3 months ago Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast - 3 months ago TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage - 3 months ago Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends - 3 months ago Clients want agencies to deliver industry expertise, agility and empathy, new research finds - 4 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 4 months ago Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation - 4 months ago How to prepare for Gen Alpha: Invest in YouTube, gaming and learning - 4 months ago How influencer agencies vet and navigate past fake influencers and followers - 5 months ago Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty? - 6 months ago Goodway Group launches retail media accelerator to bring order to a growing industry - 6 months ago How CTV and DOOH are growing this political season for smaller agencies - 7 months ago CG Life doubles in size by buying a digital shop to expand its health and sciences targeting - 7 months ago How indie agency Within won over Foot Locker as its AOR for North America - 7 months ago Indie agency Mod Op launches AI practice as it expands via acquisitions - 8 months ago Why multicultural needs to be part of general marketing investments, especially for Gen Z - 8 months ago CNC Agency creates innovation lab to connect AI, experiential content to the physical world - 8 months ago How media agencies are shifting toward generative AI content in influencer marketing - 8 months ago Dentsu’s incoming data, tech chief discusses how generative AI could shape the future - 8 months ago Why media agency execs are attending tech shows in greater numbers as AI disrupts their businesses - 8 months ago Razorfish launches in-house creator offering as agencies grow content practice - 8 months ago Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives - 8 months ago Vox Media, MilkPEP and Gale ink multi-million dollar media partnership to increase women’s representation in sports - 9 months ago Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - 9 months ago Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform - 9 months ago How agencies are tackling growing sports media fragmentation - 9 months ago Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network - 9 months ago Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers - 9 months ago What this year’s Super Bowl ads said about diversity, influencers and commerce - 9 months ago DEI group Bridge boosts board with new vice chair and agency members - 9 months ago How agencies are investing in influencers this Super Bowl - 9 months ago Though cookie alternatives are out there, agencies have their issues with them all - 10 months ago Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media - 10 months ago Influencer agencies expand in U.S. markets with new leadership as global competition rises - 10 months ago As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings - 10 months ago What influencer agencies are watching in 2024: paid media, virtual influencers and commerce - 11 months ago WTF is anomaly detection? - 11 months ago Agencies hope AI helps with content transparency, anticipation and commerce in 2024 - 11 months ago Media Buying Briefing: Here are five media agency trends to watch in 2024 - 11 months ago Stagwell Marketing Cloud appoints Elspeth Rollert as first CEO - 11 months ago