Antoinette Siu from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia		Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going - 6 days ago The four trends to watch in the 2025 creator economy - 13 days ago Teen creators jumpstart careers by selling clothes online and getting brand sponsorships - 20 days ago Marketers balance creepiness and realism as more AI-generated avatars come online - 27 days ago Influencer shops hope to entice creators with talent platforms that offer CTV, AI features - about 1 month ago Creators are left wanting more from Spotify’s push to video - about 1 month ago Incoming teen social media ban in Australia puts focus on creator impact and targeting practices - about 2 months ago Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers - about 2 months ago Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates - about 2 months ago Monks’ head of social sees this as the biggest challenge for marketers in the creator economy - 2 months ago How influencer shops and agencies are adding content studios to boost production speed, revenue - 2 months ago Why the ad industry is redefining what it means to be a creator vs. influencer - 3 months ago Creators weigh content decisions and costs of election-driven marketing blackout - 3 months ago Two Gen Z founders want to change the OOH ad marketplace for their generation - 3 months ago Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks - 3 months ago Agencies take diversity efforts beyond the numbers - 3 months ago Plus Company agencies combine forces on a new influencer marketing model - 4 months ago Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - 4 months ago With AI, agencies advance CTV contextual targeting by seeking emotional connections - 4 months ago How independent agencies grow their sports practices - 5 months ago Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - 5 months ago As the presidential election approaches, where do influencers come in? - 5 months ago Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast - 5 months ago TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage - 5 months ago Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends - 6 months ago Clients want agencies to deliver industry expertise, agility and empathy, new research finds - 6 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 6 months ago How to prepare for Gen Alpha: Invest in YouTube, gaming and learning - 7 months ago Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation - 7 months ago How influencer agencies vet and navigate past fake influencers and followers - 7 months ago Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty? - 8 months ago Goodway Group launches retail media accelerator to bring order to a growing industry - 8 months ago How CTV and DOOH are growing this political season for smaller agencies - 9 months ago CG Life doubles in size by buying a digital shop to expand its health and sciences targeting - 10 months ago How indie agency Within won over Foot Locker as its AOR for North America - 10 months ago Indie agency Mod Op launches AI practice as it expands via acquisitions - 10 months ago Why multicultural needs to be part of general marketing investments, especially for Gen Z - 10 months ago CNC Agency creates innovation lab to connect AI, experiential content to the physical world - 10 months ago How media agencies are shifting toward generative AI content in influencer marketing - 10 months ago Dentsu’s incoming data, tech chief discusses how generative AI could shape the future - 10 months ago Why media agency execs are attending tech shows in greater numbers as AI disrupts their businesses - 10 months ago Razorfish launches in-house creator offering as agencies grow content practice - 10 months ago Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives - 11 months ago Vox Media, MilkPEP and Gale ink multi-million dollar media partnership to increase women’s representation in sports - 11 months ago Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - 11 months ago Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform - 11 months ago How agencies are tackling growing sports media fragmentation - 11 months ago Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network - 11 months ago Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers - 11 months ago What this year’s Super Bowl ads said about diversity, influencers and commerce - 11 months ago