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Antoinette Siu
Digiday
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Antoinette Siu
Digiday
Journalist covering media @digiday.
San Francisco Bay Area
journalism
media
Agencies hope AI helps with content transparency, anticipation and commerce in 2024
- 5 months ago
Media Buying Briefing: Here are five media agency trends to watch in 2024
- 5 months ago
Stagwell Marketing Cloud appoints Elspeth Rollert as first CEO
- 5 months ago
A look at holding company 2024 ad spending forecasts
- 5 months ago
Agencies weigh positives and negatives to 2024 spending in an uncertain economy
- 6 months ago
Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company
- 6 months ago
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
- 6 months ago
Media Buying Briefing: A look at agencies’ holiday spending strategies this year
- 6 months ago
Influencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI
- 6 months ago
Study examines combining first-party and third-party data to reach wider audiences, reduce costs
- 6 months ago
Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time
- 6 months ago
Inside one agency’s efforts to build its own AI platform
- 6 months ago
Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic
- 7 months ago
Pixability looks to boost media investments for diverse YouTube creators
- 7 months ago
As more brands use generative AI to create social content, agencies are changing how they measure its success
- 7 months ago
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
- 7 months ago
IPG launches identity resolution cloud application as the industry prepares for a cookieless world
- 7 months ago
Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers
- 8 months ago
Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
- 8 months ago
Media.Monks applies AI to generate highlights, new media content for Gen Z
- 8 months ago
Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital
- 8 months ago
Media Buying Briefing: Agencies’ views for and against bid shading
- 8 months ago