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Jessica Deyo
Mobile Marketer, Retail Dive
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Recent Articles on Subject
1
Jessica Deyo
Mobile Marketer
Editor at Marketing Dive.
Columbus, Ohio
marketing
How marketers can stay reactive as a TikTok ban looms
- 6 days ago
Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience
- 13 days ago
10 marketing predictions for 2025 as new era of productivity dawns
- 15 days ago
Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals
- 18 days ago
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
- about 1 month ago
Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’
- about 1 month ago
Facebook global ad revenue to surpass $100B in 2024: WARC
- about 1 month ago
Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’
- about 1 month ago
E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
- about 2 months ago
Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook
- about 2 months ago
7 top campaigns from 2024 and the tactics that drove success
- about 2 months ago
How J.C. Penney’s ‘Really Big Deal Reveals’ campaign is faring so far
- about 2 months ago
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
- about 2 months ago
Apple begins selling News ads directly as its advertising ambitions grow
- 2 months ago
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
- 2 months ago
Knorr targets zillennials in campaign celebrating holiday cooking blunders
- 2 months ago
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
- 2 months ago
Burger King doles out holiday deals with immersive mobile app experience
- 3 months ago
SoundCloud powers programmatic display, video ads with PubMatic
- 3 months ago
SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
- 3 months ago
Snap doubles number of advertisers in Q3 as AI, AR bets persist
- 3 months ago
How L’Oréal’s bigger Pinterest bets are winning over Gen Z
- 3 months ago
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
- 3 months ago
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
- 3 months ago
J.C. Penney’s holiday playbook: Deals, in-store experiences and Martha Stewart
- 3 months ago
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
- 3 months ago
KFC is battle-ready in satirical campaign for chicken tenders debut
- 3 months ago
5 ways marketers can master RCS for mobile messaging
- 4 months ago
Roblox blurs lines between gaming, commerce with Shopify integration
- 4 months ago
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign
- 4 months ago
‘The year of implementation’: How marketers are leveraging AI on mobile
- 5 months ago
Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps
- 5 months ago
Totino’s enters breakfast category with retro ads targeting Gen Z
- 5 months ago
Marketers’ ad spend to grow in H2 led by social media and display, report finds
- 5 months ago
Netflix, Google team to bring shoppable integration to ‘Emily in Paris’
- 5 months ago
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign
- 5 months ago
Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in
- 5 months ago
What brands can learn about emotion from Olympic ads by Nike and Coke
- 6 months ago
Serta links with Olympic gold medalist to promote iComfort Pro mattress
- 6 months ago
5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt
- 6 months ago
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
- 6 months ago
Best Buy refreshes brand with new tagline and ‘spokeshologram’
- 6 months ago
Audible brings storybooks to life with innovative global AR campaign
- 6 months ago
Omnicom unveils ArtBotAI to drive digital content at scale
- 6 months ago
6 campaigns that signaled a creative resurgence in H1 2024
- 7 months ago
McDonald’s links with anime series for app-exclusive sauce
- 7 months ago
Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film
- 7 months ago
Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’
- 7 months ago
Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live
- 7 months ago
Why E.l.f. stepped into the wild for its latest entertainment play
- 7 months ago
2
Chris Kelly
Mobile Marketer
Words @washingtonpost etc.
Washington, D.C.
writing
10 marketing predictions for 2025 as new era of productivity dawns
- 15 days ago
7 top campaigns from 2024 and the tactics that drove success
- about 2 months ago
3
Peter Adams
Mobile Marketer
Senior reporter, Marketing Dive.
New York
Reporting
10 marketing predictions for 2025 as new era of productivity dawns
- 15 days ago
7 top campaigns from 2024 and the tactics that drove success
- about 2 months ago
6 campaigns that signaled a creative resurgence in H1 2024
- 7 months ago
4
Sara Karlovitch
Mobile Marketer
10 marketing predictions for 2025 as new era of productivity dawns
- 15 days ago
7 top campaigns from 2024 and the tactics that drove success
- about 2 months ago