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Jessica Deyo
Mobile Marketer, Retail Dive
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Recent Articles on Subject
1
Jessica Deyo
Mobile Marketer
Editor at Marketing Dive.
Columbus, Ohio
marketing
Facebook global ad revenue to surpass $100B in 2024: WARC
- 8 days ago
Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’
- 9 days ago
E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
- 15 days ago
Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook
- 15 days ago
7 top campaigns from 2024 and the tactics that drove success
- 17 days ago
How J.C. Penney’s ‘Really Big Deal Reveals’ campaign is faring so far
- 24 days ago
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
- 24 days ago
Apple begins selling News ads directly as its advertising ambitions grow
- 29 days ago
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
- about 1 month ago
Knorr targets zillennials in campaign celebrating holiday cooking blunders
- about 1 month ago
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
- about 1 month ago
Burger King doles out holiday deals with immersive mobile app experience
- about 1 month ago
SoundCloud powers programmatic display, video ads with PubMatic
- about 1 month ago
SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
- about 2 months ago
Snap doubles number of advertisers in Q3 as AI, AR bets persist
- about 2 months ago
How L’Oréal’s bigger Pinterest bets are winning over Gen Z
- about 2 months ago
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
- about 2 months ago
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
- 2 months ago
J.C. Penney’s holiday playbook: Deals, in-store experiences and Martha Stewart
- 2 months ago
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
- 2 months ago
KFC is battle-ready in satirical campaign for chicken tenders debut
- 2 months ago
5 ways marketers can master RCS for mobile messaging
- 3 months ago
Roblox blurs lines between gaming, commerce with Shopify integration
- 3 months ago
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign
- 3 months ago
‘The year of implementation’: How marketers are leveraging AI on mobile
- 4 months ago
Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps
- 4 months ago
Totino’s enters breakfast category with retro ads targeting Gen Z
- 4 months ago
Marketers’ ad spend to grow in H2 led by social media and display, report finds
- 4 months ago
Netflix, Google team to bring shoppable integration to ‘Emily in Paris’
- 4 months ago
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign
- 4 months ago
Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in
- 4 months ago
What brands can learn about emotion from Olympic ads by Nike and Coke
- 4 months ago
Serta links with Olympic gold medalist to promote iComfort Pro mattress
- 4 months ago
5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt
- 4 months ago
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
- 5 months ago
Best Buy refreshes brand with new tagline and ‘spokeshologram’
- 5 months ago
Audible brings storybooks to life with innovative global AR campaign
- 5 months ago
Omnicom unveils ArtBotAI to drive digital content at scale
- 5 months ago
6 campaigns that signaled a creative resurgence in H1 2024
- 5 months ago
McDonald’s links with anime series for app-exclusive sauce
- 6 months ago
Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film
- 6 months ago
Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’
- 6 months ago
Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live
- 6 months ago
NBCU unveils Paris Creator Collective for Olympics coverage
- 6 months ago
Why E.l.f. stepped into the wild for its latest entertainment play
- 6 months ago
Apple unveils Apple Intelligence, OpenAI partnership at WWDC
- 6 months ago
Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative
- 6 months ago
E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’
- 7 months ago
Kiss rides the ‘ImPress Express’ to promote ease of press-on products
- 7 months ago
Heineken transforms laundromats into late-night sports viewing spots
- 8 months ago
2
Peter Adams
Mobile Marketer
Senior reporter, Marketing Dive.
New York
Reporting
7 top campaigns from 2024 and the tactics that drove success
- 17 days ago
6 campaigns that signaled a creative resurgence in H1 2024
- 5 months ago
3
Chris Kelly
Mobile Marketer
Words @washingtonpost etc.
Washington, D.C.
writing
7 top campaigns from 2024 and the tactics that drove success
- 17 days ago
4
Sara Karlovitch
Mobile Marketer
7 top campaigns from 2024 and the tactics that drove success
- 17 days ago