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Kristina Monllos
Digiday
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Kristina Monllos
Digiday
Senior marketing editor at Digiday. Rhode Islander.
St. Louis
marketing
journalism
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
- 7 days ago
Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
- 10 days ago
‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday
- 16 days ago
Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
- 17 days ago
‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
- 22 days ago
Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
- 24 days ago
Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
- about 1 month ago
Trump, the manosphere and the marketer’s creator dilemma
- about 1 month ago
Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed
- about 1 month ago
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
- about 1 month ago
Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth
- about 2 months ago
Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship
- 2 months ago
How Ben & Jerry’s has found the balance between activism and advertising
- 3 months ago
Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively
- 3 months ago
Marketing Briefing: How brand safety has changed — even as Musk goes after GARM
- 4 months ago
Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore
- 4 months ago
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
- 5 months ago
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
- 5 months ago
Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer
- 5 months ago
Why commerce media networks are making a bigger play at Cannes Lions 2024
- 6 months ago
Cannes Briefing: As generative AI plays out, OpenAI believes AI development is a ‘shared responsibility’
- 6 months ago
Industry vets’ dos and don’ts of Cannes
- 6 months ago
Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’
- 8 months ago
Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
- 8 months ago
Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
- 9 months ago
Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
- 9 months ago
Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’
- 9 months ago
Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
- 9 months ago
With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
- 9 months ago
Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
- 9 months ago
The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars
- 9 months ago
Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
- 9 months ago
Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally
- 10 months ago
What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data
- 10 months ago
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
- 10 months ago
Why Snapchat is pitching its platform as an alternative to social media
- 10 months ago
Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
- 10 months ago
‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
- 10 months ago
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
- 10 months ago
Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
- 11 months ago
Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’
- 11 months ago
Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year
- 11 months ago
Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands
- 11 months ago
Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture
- 11 months ago
Marketing Briefing: What will the top marketing trends in 2024 be?
- 12 months ago
Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers
- 12 months ago
What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024
- 12 months ago
Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023
- 12 months ago
Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends
- about 1 year ago
With the rise of retail media networks, marketers continue to grapple with lack of standardization
- about 1 year ago