Kristina Monllos from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism		Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency - 6 days ago Trump, the manosphere and the marketer’s creator dilemma - 10 days ago Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed - 13 days ago Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics - 14 days ago Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth - 25 days ago Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship - about 2 months ago How Ben & Jerry’s has found the balance between activism and advertising - 2 months ago Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively - 3 months ago Marketing Briefing: How brand safety has changed — even as Musk goes after GARM - 3 months ago Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore - 3 months ago Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market - 4 months ago Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now - 4 months ago Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer - 4 months ago Why commerce media networks are making a bigger play at Cannes Lions 2024 - 5 months ago Cannes Briefing: As generative AI plays out, OpenAI believes AI development is a ‘shared responsibility’ - 5 months ago Industry vets’ dos and don’ts of Cannes - 5 months ago Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’ - 7 months ago Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns - 7 months ago Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options - 8 months ago Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’ - 8 months ago Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself - 8 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 8 months ago With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows? - 8 months ago Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators - 8 months ago The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars - 9 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 9 months ago Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally - 9 months ago What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data - 9 months ago Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z - 9 months ago Why Snapchat is pitching its platform as an alternative to social media - 9 months ago Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them - 9 months ago ‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII - 9 months ago Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl - 10 months ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - 10 months ago Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’ - 10 months ago Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year - 10 months ago Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands - 10 months ago Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture - 11 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 11 months ago Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers - 11 months ago What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 - 11 months ago Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023 - 11 months ago Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends - 11 months ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - 12 months ago Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word - 12 months ago Coca-Cola set to continue generative AI efforts with holiday-season marketing push - 12 months ago Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024 - 12 months ago As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail’ - 12 months ago Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers - 12 months ago To appeal to Gen Z, Coca-Cola took over the Sphere and ‘co-created’ a futuristic flavor with AI - about 1 year ago