Krystal Scanlon from Digiday - Journalist Profile

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1	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting		Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars - about 1 month ago Snap sees growth opportunity in SMBs - about 1 month ago Snap pursues SMBs with its latest AI-powered tool - about 2 months ago With TikTok in limbo, YouTube Shorts cashes in - about 2 months ago Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx - about 2 months ago As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts - 2 months ago Ad revenue or subscriptions: What’s more viable to Snap’s success as a business? - 3 months ago LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools - 3 months ago X tries to win back advertisers with self-reported video stats - 3 months ago How Bluesky hopes to win over publishers (and users) - 4 months ago Bluesky uncovered: separating myth from reality in its post-election surge - 4 months ago How independent agencies are staking their claim in the creator economy - 4 months ago Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet - 4 months ago Advertisers grow spending in Amazon DSP as adoption increases - 5 months ago Here’s how the Daily Mail intends to tackle election coverage on TikTok - 5 months ago Two years post acquisition, and X’s relationship with advertisers has never been more complex - 5 months ago X is set to expand its NFL content partnership with new portal - 5 months ago How the Biden-Harris administration revitalized the White House’s digital strategy - 5 months ago Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers - 6 months ago Meet the company helping creators and brands reach audiences in China - 7 months ago The Rundown: What is Causeway Solutions? - 7 months ago While AI isn’t bad, it does have a serious branding problem - 8 months ago X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition - 8 months ago The Guardian moves closer to being a reader-supported business as it launches new cooking app - 8 months ago Platforms struggle with misinformation and exploitation amid Trump assassination attempt - 8 months ago LinkedIn is officially rolling out its own AI-campaign tool - 9 months ago How NBCU is pursuing ad dollars around this year’s Olympics - 9 months ago At Cannes Lions 2024, TikTok doesn’t talk about a U.S. ban - 9 months ago LinkedIn eyes B2C marketers as it looks to increase ad dollars - 9 months ago While Meta, X step back from publishers, TikTok sees them as an opportunity - 10 months ago How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars - 10 months ago Snapchat’s relationship with publishers is still pretty complicated - 12 months ago Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands - 12 months ago Todo lo que necesitas saber sobre Reddit tras la salida a bolsa de la plataforma - about 1 year ago The Rundown: Everything you need to know about Reddit as the platform goes public - about 1 year ago How LinkedIn has quietly become the talk of the content creator community - about 1 year ago TikTok’s potential U.S. ban stirs marketers, spurs contingency planning - about 1 year ago Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign - about 1 year ago Reddit looks to build out sales efforts, ad offerings ahead of IPO - about 1 year ago Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI - about 1 year ago How platform corporate execs might justify their widespread layoffs so far this year - about 1 year ago Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars - about 1 year ago Reddit’s aspirations to lead ‘contextual and interest-based advertising’: How the platform is gearing up for 2024 - about 1 year ago Platform winners and losers of 2023 - about 1 year ago TikTok’s ghosts of Christmas past, present and future - over 1 year ago Advertising on X right now might not be all bad – for some - over 1 year ago Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it - over 1 year ago Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit - over 1 year ago Influencer or creator? Here’s how marketers can know who to hire - over 1 year ago He aquí la anatomía de la temporada de anuncios navideños de 2023 - over 1 year ago