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Krystal Scanlon
Digiday
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Krystal Scanlon
Digiday
Journalist at Digiday. Tips welcome.
Somewhere sunny
Journalism
platforms reporting
Meta moves into controversial ad space: principal-based trading
- 7 days ago
Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
- 8 days ago
Amazon launches Alexa+, and marketers want ads
- 30 days ago
Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars
- about 2 months ago
Snap sees growth opportunity in SMBs
- about 2 months ago
Snap pursues SMBs with its latest AI-powered tool
- about 2 months ago
With TikTok in limbo, YouTube Shorts cashes in
- about 2 months ago
Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
- about 2 months ago
As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
- 3 months ago
Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
- 3 months ago
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
- 4 months ago
X tries to win back advertisers with self-reported video stats
- 4 months ago
How Bluesky hopes to win over publishers (and users)
- 4 months ago
Bluesky uncovered: separating myth from reality in its post-election surge
- 4 months ago
How independent agencies are staking their claim in the creator economy
- 4 months ago
Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet
- 5 months ago
Advertisers grow spending in Amazon DSP as adoption increases
- 5 months ago
Here’s how the Daily Mail intends to tackle election coverage on TikTok
- 5 months ago
Two years post acquisition, and X’s relationship with advertisers has never been more complex
- 5 months ago
X is set to expand its NFL content partnership with new portal
- 5 months ago
How the Biden-Harris administration revitalized the White House’s digital strategy
- 5 months ago
Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
- 7 months ago
Meet the company helping creators and brands reach audiences in China
- 7 months ago
The Rundown: What is Causeway Solutions?
- 8 months ago
While AI isn’t bad, it does have a serious branding problem
- 8 months ago
X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition
- 8 months ago
The Guardian moves closer to being a reader-supported business as it launches new cooking app
- 8 months ago
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
- 9 months ago
LinkedIn is officially rolling out its own AI-campaign tool
- 9 months ago
How NBCU is pursuing ad dollars around this year’s Olympics
- 9 months ago
At Cannes Lions 2024, TikTok doesn’t talk about a U.S. ban
- 10 months ago
LinkedIn eyes B2C marketers as it looks to increase ad dollars
- 10 months ago
While Meta, X step back from publishers, TikTok sees them as an opportunity
- 10 months ago
How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
- 10 months ago
Snapchat’s relationship with publishers is still pretty complicated
- 12 months ago
Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
- 12 months ago
Todo lo que necesitas saber sobre Reddit tras la salida a bolsa de la plataforma
- about 1 year ago
The Rundown: Everything you need to know about Reddit as the platform goes public
- about 1 year ago
How LinkedIn has quietly become the talk of the content creator community
- about 1 year ago
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
- about 1 year ago
Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign
- about 1 year ago
Reddit looks to build out sales efforts, ad offerings ahead of IPO
- about 1 year ago
Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI
- about 1 year ago
How platform corporate execs might justify their widespread layoffs so far this year
- about 1 year ago
Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
- about 1 year ago
Reddit’s aspirations to lead ‘contextual and interest-based advertising’: How the platform is gearing up for 2024
- about 1 year ago
Platform winners and losers of 2023
- over 1 year ago
TikTok’s ghosts of Christmas past, present and future
- over 1 year ago
Advertising on X right now might not be all bad – for some
- over 1 year ago
Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it
- over 1 year ago