Krystal Scanlon from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting		X tries to win back advertisers with self-reported video stats - 8 days ago How Bluesky hopes to win over publishers (and users) - 9 days ago Bluesky uncovered: separating myth from reality in its post-election surge - about 1 month ago How independent agencies are staking their claim in the creator economy - about 1 month ago Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet - about 1 month ago Advertisers grow spending in Amazon DSP as adoption increases - about 1 month ago Here’s how the Daily Mail intends to tackle election coverage on TikTok - about 2 months ago Two years post acquisition, and X’s relationship with advertisers has never been more complex - about 2 months ago X is set to expand its NFL content partnership with new portal - about 2 months ago How the Biden-Harris administration revitalized the White House’s digital strategy - 2 months ago Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers - 3 months ago Meet the company helping creators and brands reach audiences in China - 4 months ago The Rundown: What is Causeway Solutions? - 4 months ago While AI isn’t bad, it does have a serious branding problem - 5 months ago X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition - 5 months ago The Guardian moves closer to being a reader-supported business as it launches new cooking app - 5 months ago Platforms struggle with misinformation and exploitation amid Trump assassination attempt - 5 months ago LinkedIn is officially rolling out its own AI-campaign tool - 5 months ago How NBCU is pursuing ad dollars around this year’s Olympics - 6 months ago At Cannes Lions 2024, TikTok doesn’t talk about a U.S. ban - 6 months ago LinkedIn eyes B2C marketers as it looks to increase ad dollars - 6 months ago While Meta, X step back from publishers, TikTok sees them as an opportunity - 6 months ago How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars - 7 months ago Snapchat’s relationship with publishers is still pretty complicated - 8 months ago Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands - 9 months ago Todo lo que necesitas saber sobre Reddit tras la salida a bolsa de la plataforma - 9 months ago The Rundown: Everything you need to know about Reddit as the platform goes public - 9 months ago How LinkedIn has quietly become the talk of the content creator community - 9 months ago TikTok’s potential U.S. ban stirs marketers, spurs contingency planning - 9 months ago Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign - 9 months ago Reddit looks to build out sales efforts, ad offerings ahead of IPO - 10 months ago Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI - 10 months ago How platform corporate execs might justify their widespread layoffs so far this year - 11 months ago Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars - 11 months ago Reddit’s aspirations to lead ‘contextual and interest-based advertising’: How the platform is gearing up for 2024 - 12 months ago Platform winners and losers of 2023 - 12 months ago TikTok’s ghosts of Christmas past, present and future - about 1 year ago Advertising on X right now might not be all bad – for some - about 1 year ago Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it - about 1 year ago Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit - about 1 year ago Influencer or creator? Here’s how marketers can know who to hire - about 1 year ago He aquí la anatomía de la temporada de anuncios navideños de 2023 - about 1 year ago Here is the anatomy of the 2023 Christmas ad season - about 1 year ago The Rundown: TikTok 2024 spending - about 1 year ago How TikTok plans to secure ad dollars for this year’s holiday season - about 1 year ago One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers - about 1 year ago Pitch deck: How Pinterest is pitching itself to advertisers in 2023 - about 1 year ago Snapchat’s AR is still a work in progress in the eyes of marketers - about 1 year ago Agencies move on from creating content for specific platforms to focus on short-form video - about 1 year ago Creators still turning down work as the Hollywood SAG-AFTRA strike continues - about 1 year ago