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Michael Bürgi
Digiday
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Michael Bürgi
Digiday
Veteran journalist. Sr editor @digiday.
New York/New Jersey
Marketing
Media
Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024
- about 14 hours ago
Is an altruistic holding company too good to believe? Know Co. begs to differ
- 11 days ago
Media Buying Briefing: How generative AI is being applied in big and small settings
- 22 days ago
One media agency gets vocal against principal media — and hopes others will too
- 26 days ago
Media Buying Briefing: Debating the pros and cons of principal media
- 29 days ago
Overheard at DMBS: The problem with scope creep — and how to get over it
- about 1 month ago
Media Buying Briefing: Overheard at the Media Buying Summit
- about 1 month ago
Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
- about 2 months ago
Wpromote expands its offerings to full service, dubbing it ‘brandformance’
- about 2 months ago
Omnicom Media Group strikes partnership with Snap for creator collaboration
- 2 months ago
Magna nudges its 2024 media spend forecast upward
- 3 months ago
Despite retail media’s growth, in-store measurement is still playing catchup
- 3 months ago
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
- 3 months ago
Attention metrics step forward in guidelines — as their value is questioned
- 3 months ago
Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular
- 4 months ago
A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
- 4 months ago
Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
- 4 months ago
How JumpCrew sells B2B companies on its concept of growth as a service
- 4 months ago
New entrants make media mix modeling faster and more accessible
- 4 months ago
Media Buying Briefing: Retail media has become a full-funnel play for media agencies
- 5 months ago
This performance specialist shop finds new value as an agency for agencies
- 5 months ago
Newly merged Amp agency is comfortable sandwiched between holdcos and other indies
- 5 months ago
Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
- 6 months ago
Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
- 6 months ago
WTF is principal media?
- 6 months ago
Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
- 8 months ago
Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
- 8 months ago
GroupM to double media spend on women’s sports
- 8 months ago
Assembly tightens up global, N. American roles to spur faster growth
- 9 months ago
National CineMedia to offer guarantees on business outcomes this upfront
- 9 months ago
Attention firm Adelaide penetrates holding company media agencies with new tool
- 9 months ago
Overheard at DMBS Spring 2024: problems and solutions to retain talent
- 9 months ago
As cookies fade, more agencies make bets on consumer research panels — and their first-party data
- 9 months ago
IPG places ‘first-to-market’ bets with Adobe on latest generative AI tools
- 9 months ago
Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency
- 9 months ago
Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
- 9 months ago
What platforms, brands and agencies hope to get out of the Possible conference in year 2
- 9 months ago
How Media by Mother applies design details to digital work
- 10 months ago
Meet the People breaks out a standalone media agency, Swell Media
- 10 months ago
Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future
- 10 months ago
New sports streaming service will upset the balance of power in TV, media buyers say
- 10 months ago
Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands
- 10 months ago
CourtAvenue’s new generative AI platform, Genjo, set to launch with Kia, e-commerce clients
- 10 months ago
Omnicom Media Group maps its own path to avoid the potholes of programmatic
- 11 months ago
As retail media grows, more agencies are implementing their own ways to guide clients
- 11 months ago
Alternative media tries to grab the spotlight, but the economy has other plans
- 12 months ago
Holding companies vs. independent agencies: who beat who in 2023?
- 12 months ago
As attention grows up, agency rebundling is one unintended result
- 12 months ago
Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’
- 12 months ago
After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana
- 12 months ago