Michael Bürgi from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia		Alternative media tries to grab the spotlight, but the economy has other plans - 5 months ago Holding companies vs. independent agencies: who beat who in 2023? - 5 months ago As attention grows up, agency rebundling is one unintended result - 5 months ago Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’ - 5 months ago After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana - 5 months ago VideoAmp touts its commingled ID solution as a step forward in a cookie-less world - 6 months ago UM and Magna undergo multiple rounds of layoffs amid client losses - 6 months ago Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns - 6 months ago Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming - 6 months ago How Media.Monks turned in-housing a client into a specialty service - 6 months ago Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens? - 6 months ago As Waze absorbs into Google’s maps unit, 4screen sees a chance to grab the in-car ad steering wheel - 7 months ago How global agency group Dept has used its B Corp status as a differentiator - 7 months ago Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model - 7 months ago Sometimes agencies need an agency — rather, a media execution partner — to get the job done - 7 months ago IPG vet Joshua Lowcock takes on a new role at indie shop Quad - 7 months ago Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership - 7 months ago Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort - 7 months ago Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse - 7 months ago Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools - 7 months ago Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points - 7 months ago Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways - 8 months ago