Michael Bürgi from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia		Media Buying Briefing: How generative AI is being applied in big and small settings - 7 days ago One media agency gets vocal against principal media — and hopes others will too - 11 days ago Media Buying Briefing: Debating the pros and cons of principal media - 14 days ago Overheard at DMBS: The problem with scope creep — and how to get over it - 24 days ago Media Buying Briefing: Overheard at the Media Buying Summit - 28 days ago Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising - about 1 month ago Wpromote expands its offerings to full service, dubbing it ‘brandformance’ - about 1 month ago Omnicom Media Group strikes partnership with Snap for creator collaboration - about 2 months ago Magna nudges its 2024 media spend forecast upward - 2 months ago Despite retail media’s growth, in-store measurement is still playing catchup - 2 months ago WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay) - 2 months ago Attention metrics step forward in guidelines — as their value is questioned - 2 months ago Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular - 3 months ago A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients - 3 months ago Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024 - 3 months ago How JumpCrew sells B2B companies on its concept of growth as a service - 4 months ago New entrants make media mix modeling faster and more accessible - 4 months ago Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 4 months ago This performance specialist shop finds new value as an agency for agencies - 5 months ago Newly merged Amp agency is comfortable sandwiched between holdcos and other indies - 5 months ago Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results - 5 months ago Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets - 5 months ago WTF is principal media? - 6 months ago Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em - 7 months ago Why several U.S. ad forecasts predict a better 2024, and not just because of political spending - 8 months ago GroupM to double media spend on women’s sports - 8 months ago Assembly tightens up global, N. American roles to spur faster growth - 8 months ago National CineMedia to offer guarantees on business outcomes this upfront - 8 months ago Attention firm Adelaide penetrates holding company media agencies with new tool - 8 months ago Overheard at DMBS Spring 2024: problems and solutions to retain talent - 8 months ago As cookies fade, more agencies make bets on consumer research panels — and their first-party data - 8 months ago IPG places ‘first-to-market’ bets with Adobe on latest generative AI tools - 9 months ago Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency - 9 months ago Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week - 9 months ago What platforms, brands and agencies hope to get out of the Possible conference in year 2 - 9 months ago How Media by Mother applies design details to digital work - 9 months ago Meet the People breaks out a standalone media agency, Swell Media - 9 months ago Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future - 9 months ago New sports streaming service will upset the balance of power in TV, media buyers say - 9 months ago Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands - 10 months ago CourtAvenue’s new generative AI platform, Genjo, set to launch with Kia, e-commerce clients - 10 months ago Omnicom Media Group maps its own path to avoid the potholes of programmatic - 11 months ago As retail media grows, more agencies are implementing their own ways to guide clients - 11 months ago Alternative media tries to grab the spotlight, but the economy has other plans - 11 months ago Holding companies vs. independent agencies: who beat who in 2023? - 11 months ago As attention grows up, agency rebundling is one unintended result - 11 months ago Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’ - 11 months ago After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana - 12 months ago VideoAmp touts its commingled ID solution as a step forward in a cookie-less world - 12 months ago UM and Magna undergo multiple rounds of layoffs amid client losses - 12 months ago