Michael Bürgi from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia		Media Buying Briefing: IPG and its many challenges (and opportunities) - about 1 month ago How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI - about 2 months ago Publicis Sports creates dedicated women’s sports unit - about 2 months ago Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves - 3 months ago Omnicom Media Group expands its TikTok relationship to include search keyword access - 3 months ago At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel - 3 months ago Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google - 3 months ago Omnicom Media Group research finds a markedly different search marketplace, and new opportunities - 3 months ago Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’ - 3 months ago Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos - 4 months ago Cinema ad firms – save one – consolidate their programmatic offerings - 4 months ago Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024 - 4 months ago Is an altruistic holding company too good to believe? Know Co. begs to differ - 4 months ago Media Buying Briefing: How generative AI is being applied in big and small settings - 5 months ago One media agency gets vocal against principal media — and hopes others will too - 5 months ago Media Buying Briefing: Debating the pros and cons of principal media - 5 months ago Overheard at DMBS: The problem with scope creep — and how to get over it - 5 months ago Media Buying Briefing: Overheard at the Media Buying Summit - 5 months ago Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising - 6 months ago Wpromote expands its offerings to full service, dubbing it ‘brandformance’ - 6 months ago Omnicom Media Group strikes partnership with Snap for creator collaboration - 6 months ago Magna nudges its 2024 media spend forecast upward - 7 months ago Despite retail media’s growth, in-store measurement is still playing catchup - 7 months ago WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay) - 7 months ago Attention metrics step forward in guidelines — as their value is questioned - 7 months ago Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular - 8 months ago A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients - 8 months ago Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024 - 8 months ago How JumpCrew sells B2B companies on its concept of growth as a service - 8 months ago New entrants make media mix modeling faster and more accessible - 8 months ago Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 9 months ago This performance specialist shop finds new value as an agency for agencies - 9 months ago Newly merged Amp agency is comfortable sandwiched between holdcos and other indies - 9 months ago Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results - 10 months ago Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets - 10 months ago WTF is principal media? - 10 months ago Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em - 12 months ago Why several U.S. ad forecasts predict a better 2024, and not just because of political spending - about 1 year ago GroupM to double media spend on women’s sports - about 1 year ago Assembly tightens up global, N. American roles to spur faster growth - about 1 year ago National CineMedia to offer guarantees on business outcomes this upfront - about 1 year ago Attention firm Adelaide penetrates holding company media agencies with new tool - about 1 year ago Overheard at DMBS Spring 2024: problems and solutions to retain talent - about 1 year ago As cookies fade, more agencies make bets on consumer research panels — and their first-party data - about 1 year ago IPG places ‘first-to-market’ bets with Adobe on latest generative AI tools - about 1 year ago Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency - about 1 year ago Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week - about 1 year ago What platforms, brands and agencies hope to get out of the Possible conference in year 2 - about 1 year ago How Media by Mother applies design details to digital work - about 1 year ago Meet the People breaks out a standalone media agency, Swell Media - about 1 year ago