Seb Joseph from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism		‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera - 6 days ago Mars Petcare is testing direct SSP buying for CTV ads - 13 days ago Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic - 14 days ago Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in - 15 days ago Advertising’s dealmakers are gearing up for a 2025 surge - 19 days ago Uber’s Ad playbook for 2025: scaling, innovating and staying the course - about 1 month ago Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge - about 1 month ago 2024 was a trillion dollar year that signals slower days ahead - about 1 month ago The curation conundrum: separating fact from fiction in ad tech’s latest obsession - about 2 months ago Drake-Kendrick feud shows how fandom has become a battleground - about 2 months ago From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change - 2 months ago At the Digiday Publishing Summit Europe, publishers move away from trend chasing - 3 months ago Google is getting in on the latest ad tech craze: curation - 3 months ago A look at the publisher quandary over ad curation - 3 months ago DPG Media will pull the plug on selling app ads in the open market - 3 months ago Tensions rise as WFA grapples with Musk’s lawsuit, splitting members - 3 months ago With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K. - 4 months ago As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup - 4 months ago Coca-Cola commits to ‘critical’ open web advertising through curation - 4 months ago ‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system - 4 months ago Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused - 4 months ago The cases for and against the CMO role - 5 months ago GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty - 5 months ago Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear - 6 months ago ‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies - 6 months ago Google assures ad execs of revised third-party cookie controls but timeline is uncertain - 6 months ago Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome - 6 months ago Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance - 6 months ago Ad execs sound the alarm over Google’s risky Privacy Sandbox terms - 6 months ago Privacy’s impact on publishers: Assessing the head of consent role - 7 months ago Agency group Common Interest is on an acquisition drive - 7 months ago Attention grabbers or action drivers? Heineken’s ad tests uncork surprising results - 7 months ago CMOs at Cannes: Tackling their evolving role amid AI and growth challenges - 7 months ago Inside The New York Times’ plans to correlate attention levels to other metrics - 8 months ago A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024 - 10 months ago Inside marketing’s elusive Quixote quest for digital ad transparency - 10 months ago Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation - 10 months ago Amazon sees opportunity amid the demise of third-party cookies - 10 months ago Chrome chaos: Unraveling the language of the third-party cookie demise - 11 months ago Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more - 11 months ago Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge - 11 months ago Ad tech’s multi million-dollar quandary: Balancing budgets amid Google’s Sandbox uncertainty - 11 months ago Ad tech’s take: early reactions to Google’s third-party cookie demise - 11 months ago Amazon wants a bigger slice of the DSP ad tech market - 11 months ago WTF is differential privacy? - 11 months ago Marketers are starting to test alternatives to third-party cookies amid Google’s changes - 11 months ago Google’s wrangling of third-party cookies is getting lost in transition - 12 months ago Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci - 12 months ago ‘Stability with transformation’: Insights into the turbulent landscape of 2024 advertising - 12 months ago A month after Google started turning off third-party cookies in Chrome – and marketers are still apathetic - 12 months ago