anekola from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	anekola Digiday Digital media and marketing authority. New York digital mediamarketing		WTF are commerce audiences? - 8 days ago How streaming apps are measuring performance amid ongoing streaming wars - 8 days ago When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency - 9 days ago WTF is geo-based omnichannel measurement? \| Connecting campaign measurement across channels, online and offline - 15 days ago Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic - 18 days ago How creative execution is boosting campaign performance - 29 days ago Brands are reinventing performance marketing for a flattened funnel - about 1 month ago How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts - about 1 month ago Winning the attention game: How brands are thriving in gaming’s immersive worlds - about 2 months ago How programmatic direct mail lookalikes transform prospecting strategies - 2 months ago Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners - 3 months ago How innovation is ushering in the next phase of advertising, post-Oracle - 3 months ago How bid shading drives cost efficiency for advertisers in a world without ad IDs - 4 months ago Why multichannel TV viewing requires a balance between linear and streaming - 4 months ago How Amazon’s generative AI tool for developers is saving 4,500 years of work, $260 million annually - 4 months ago How the convergence of sports and streaming creates opportunities for platforms and advertisers - 4 months ago How publishers reduce the risk of political ads to drive revenue - 4 months ago How advertisers are moving from cookies to a multi-ID landscape - 5 months ago Sifting through ‘the noise’: AI tools for HR are evolving fast – here’s how to catch up - 5 months ago How AI and contextual targeting help gain voter attention for the 2024 election - 6 months ago Salesforce finds AI co-workers are officially here and people are OK with it - 6 months ago Why the lines between digital advertising and direct mail are blurring - 6 months ago How a work platform redesigned BuzzFeed’s former offices after moving in - 6 months ago How signal collaboration is unlocking the power of publisher first-party data - 6 months ago How brands drive positive attention on CTV - 6 months ago The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI - 7 months ago Which podcast trends are capturing advertisers’ attention in 2024 - 7 months ago How brands are using gaming personas to reach players effectively - 8 months ago Why connectivity is critical for clean rooms to turn signal loss into signal gain - 8 months ago Introducing Season 3 of The Return, a podcast about how to help middle management - 8 months ago Here’s how Shopify’s dual-track promotion plan is working out - 9 months ago Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners - 9 months ago Adobe, Barkley, CNBC News + Salesforce, Samsung and Bloomberg are among this year’s Digiday Video and TV Awards shortlist nominees - 9 months ago Adobe, Barkley, CNBC News + Salesforce, Samsung and Bloomberg are among this year’s Digiday Video and TV Awards shortlist nominees - 9 months ago How data clean rooms are enhancing retail media transparency and effectiveness - 9 months ago How embracing sustainability became a strategic imperative for publishers - 9 months ago Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack - 9 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 9 months ago Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists - 9 months ago Why retail media’s future depends on first-party data integration and accuracy - 9 months ago How cookie deprecation, first-party data and privacy regulations are impacting the data landscape - 9 months ago El efecto Ozempic: Los gigantes de CPG reevalúan sus portafolios en respuesta a los fármacos adelgazantes - 10 months ago Por qué Explorer Cold Brew colabora con artistas LGBTQ - 10 months ago Bloomberg Media, MG OMD, UM and Woo are 2023 Digiday Awards Europe winners - 10 months ago ‘I’m never going to be able to retire:’ Gen Xers cast doubts on life after work - 10 months ago How Asana and Slack’s meeting purges have paid off - 10 months ago How the digital ad industry is forging a path to privacy-safe data - 10 months ago Pepsi MAX, MiQ, Gamelight, Tripadvisor and Netflix are 2023 Digiday Awards Europe finalists - 10 months ago El CPO de Ipsy habla del uso de la inteligencia artificial en la empresa - 10 months ago Why advertisers must address attention first to optimize privacy-friendly targeting - 11 months ago