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	Profile	Recent Articles on Subject
1	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year - 7 days ago
2	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Macy’s CMO on why telling a cohesive marketing story is crucial - 7 days ago Walmart parodies TV hits in Black Friday ‘advertainment’ series - about 1 month ago How Wrangler is riding its Western heritage to build brand momentum - 3 months ago Why Old Navy is throwing back to the ‘90s to burnish its iconic brand - 3 months ago Kellanova expands partnership with IPG to accelerate brand growth - 4 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 5 months ago BIC gears up for Olympics, back-to-school with celeb-focused efforts - 5 months ago How Dr Pepper passed Pepsi by marketing around football, flavor innovation - 6 months ago Liquid I.V. refreshes brand to stand out in evolving hydration market - 7 months ago How McDonald’s and Burger King diverge on value-driven messaging - 7 months ago Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day - 8 months ago Wayfair refreshes brand ahead of first large-format store opening - 9 months ago How Estée Lauder balances brand and performance marketing as the pendulum swings - 9 months ago Ocean Spray reveals first major brand overhaul in 20-plus years - 10 months ago Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands - 11 months ago Papa Johns taps The Martin Agency, Carat in agency shakeup - 12 months ago Frito-Lay reaffirms commitment to diverse creators with new campaign - 12 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - about 1 year ago 12 holiday campaigns embodying the seasonal spirit of 2023 - about 1 year ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - about 1 year ago Foot Locker hypes up holidays with major brands, NBA stars - about 1 year ago Why Inspire Brands puts identity at the center of its marketing - about 1 year ago How Disney is helping brands extend Halloween momentum into the holidays - about 1 year ago
3	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Bose CMO on driving the brand’s cultural impact and the coming AI shakeout - 11 days ago VML unites design capabilities, talent under new studio offering - about 1 month ago Columbia revamps creative strategy with new top marketer, agency - about 1 month ago Columbia revamps creative strategy with new top marketer, agency - about 1 month ago Allbirds CMO on why brand building is key to company’s turnaround plan - 4 months ago Nike kicks off marketing comeback with gritty Olympics ads - 4 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 5 months ago Kind brings lighter touch to healthy snack marketing in brand refresh - 5 months ago Report: Gen Alpha’s tech sophistication will challenge brand strategies - 5 months ago Verizon unveils future-facing new look with ad campaign nodding to its past - 5 months ago GroupM doubles down on women’s sports, with support from major brands - 8 months ago Nike commits to bolder brand marketing as part of rebound plan - 8 months ago How Bubly aims to shake up sparkling water with new Burst brand extension - 9 months ago Quaker celebrates everyday moments of affirmation in creative reset - 10 months ago Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads - 10 months ago In-house agency sophistication rises, output improves: survey - 12 months ago Trivago introduces brand refresh with ads localized with help from AI - 12 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - about 1 year ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago How General Mills refreshed its fruit snack brands to fend off disruptors - about 1 year ago Advertising Week begins: How marketers can make the most of the industry bonanza - about 1 year ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - about 1 year ago Adidas puts fresh foot forward with global campaign honoring Trefoil icon - about 1 year ago Ikea streamlines global brand marketing under IPG’s McCann - about 1 year ago
4	Devin Meenan RISMedia Beginner in filmmaking. Southport, North Carolina filmmaking	Mastering Marketing: How to Build a Strong Personal Brand and Win More Clients - 24 days ago
5	Cara Salpini Mobile Marketer Senior Editor. Basketball fan. Washington, DC editingsportstravel	Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers - 25 days ago Under Armour revamps marketing approach as outlook worsens - about 1 year ago
6	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	What brands can learn about emotion from Olympic ads by Nike and Coke - 4 months ago Best Buy refreshes brand with new tagline and ‘spokeshologram’ - 4 months ago Audible brings storybooks to life with innovative global AR campaign - 5 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 5 months ago Why E.l.f. stepped into the wild for its latest entertainment play - 6 months ago Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative - 6 months ago Kraft cooks up brand refresh, creative platform for unified sauce line - 8 months ago How Athleta’s ‘Find Your Movement’ campaign evolves the brand - 9 months ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - about 1 year ago
7	Catherine Douglas Moran Retail Dive Reporter at Grocery Dive. Washington, D.C. reportingjournalism	Private brands hit record highs in unit and dollar share in first half of 2024 - 5 months ago ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies - 2 months ago
8	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Agency group Common Interest is on an acquisition drive - 5 months ago
9	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI - 6 months ago How strategic partners help advertisers prioritize amid market shifts - about 1 year ago
10	Darryl Davis Inman Real estate news source. real estatenewstechnology	Top 11 marketing strategies that’ll help you spring into action - 9 months ago

Journalists covering Brand Strategy