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Tags: digiday+Navigating Economic Instability Digiday+ Marketing Briefing Evergreen Guides

	Profile	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	In-house agency sophistication rises, output improves: survey - 5 months ago Trivago introduces brand refresh with ads localized with help from AI - 5 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 5 months ago Target lights up digital in holiday push that balances sentiment, value - 6 months ago Nike, Dove team to tackle high turnover rate of teen girls in sports - 7 months ago Edgewell, Ford on preserving an innovative streak in times of constraint - 7 months ago How General Mills refreshed its fruit snack brands to fend off disruptors - 7 months ago Advertising Week begins: How marketers can make the most of the industry bonanza - 7 months ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - 7 months ago Adidas puts fresh foot forward with global campaign honoring Trefoil icon - 8 months ago Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years - 8 months ago Ikea streamlines global brand marketing under IPG’s McCann - 8 months ago
2	Sara Karlovitch Mobile Marketer Associate editor for @marketingdive. marketingediting	Diageo outlines 5 key consumer trends for 2024, including neo-hedonism - 5 months ago Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand - 5 months ago Diageo brand Buchanan’s blends old and new traditions in holiday campaign - 6 months ago Sam’s Club prioritizes emotions over sales in holiday ads - 6 months ago E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown - 7 months ago Bacardí mixes up scares in new Halloween campaign - 8 months ago
3	Chris Kelly Mobile Marketer CEO of @Upwave. @NotreDame alum. Oakland, California businesstechnology	Papa Johns taps The Martin Agency, Carat in agency shakeup - 5 months ago Frito-Lay reaffirms commitment to diverse creators with new campaign - 5 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 5 months ago 12 holiday campaigns embodying the seasonal spirit of 2023 - 6 months ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - 6 months ago Foot Locker hypes up holidays with major brands, NBA stars - 6 months ago Why Inspire Brands puts identity at the center of its marketing - 7 months ago How Disney is helping brands extend Halloween momentum into the holidays - 7 months ago
4	Darrick Li Mobile Marketer	Why brands aren’t fully invested in retail media networks - 5 months ago
5	Rainy Hake Austin Inman	9 telltale signs it’s time for a marketing refresh - 5 months ago
6	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Airbnb’s global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative - 5 months ago As brands look to become part of culture, music marketing becomes a mainstay - 6 months ago Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching - 7 months ago
7	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Advertisers will ramp up spend on creators in 2024, IAB forecasts - 5 months ago Inside J.C. Penney’s holiday marketing strategy - 7 months ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - 7 months ago
8	Dave Kaufman Mobile Marketer	Here’s what separates a good marketer from a bad one - 5 months ago
9	Parker Morse Mobile Marketer	Marketing can’t just be diverse–it has to be diverse-first - 5 months ago
10	Sara Karlovitch and Jessica Deyo Mobile Marketer	How the best marketing campaigns of 2023 mastered pop culture nostalgia - 5 months ago

Journalists covering Brand Strategy