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	Profile	Recent Articles on Subject
1	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash - 27 days ago Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends - 8 months ago How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’ - 8 months ago Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges - 9 months ago Companies seem determined to make everything a retail media network. How did we get here? - 10 months ago If music marketing is a gateway to culture, brands must navigate carefully, execs say - over 1 year ago The Children’s Place hopes celebs’ star power will help boost brand awareness - over 1 year ago As brands look to become part of culture, music marketing becomes a mainstay - over 1 year ago How Campbell’s Chunky soup brand sees the possibilities in sports marketing beyond live sports - over 1 year ago
2	Cara Salpini Mobile Marketer Senior Editor. Basketball fan. Washington, DC editingsportstravel	Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’ - 29 days ago
3	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Saucony celebrates intersection of running and culture for global ads - about 2 months ago What brands can learn about emotion from Olympic ads by Nike and Coke - 9 months ago Kraft cooks up brand refresh, creative platform for unified sauce line - about 1 year ago How brands have activated on the Apple Vision Pro so far - about 1 year ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - over 1 year ago
4	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles - about 2 months ago Marketers may become part of the culture war — even if they didn’t intend to be - 4 months ago Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year - 5 months ago ‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand - 5 months ago Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth - 6 months ago Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship - 7 months ago How Ben & Jerry’s has found the balance between activism and advertising - 8 months ago Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’ - about 1 year ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - about 1 year ago ‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII - about 1 year ago Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture - over 1 year ago Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers - over 1 year ago What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 - over 1 year ago Crayola looks to increase its presence on social media by creating 40 videos a month - over 1 year ago As agencies merge, agency brands may wane in importance - over 1 year ago
5	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	As Super Bowl’s cultural cachet grows, brands look beyond in-game ads - 3 months ago How Wrangler is riding its Western heritage to build brand momentum - 7 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 10 months ago Ocean Spray reveals first major brand overhaul in 20-plus years - about 1 year ago Frito-Lay reaffirms commitment to diverse creators with new campaign - over 1 year ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - over 1 year ago 12 holiday campaigns embodying the seasonal spirit of 2023 - over 1 year ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - over 1 year ago Foot Locker hypes up holidays with major brands, NBA stars - over 1 year ago Why Inspire Brands puts identity at the center of its marketing - over 1 year ago How Disney is helping brands extend Halloween momentum into the holidays - over 1 year ago
6	Sam Stone Bon Appetit Enthusiasm enthusiast. Writer. New York, New York writingenthusiasmmagazine contributions	These Nonalcoholic Bottle Shops Want to You to Drink More Curiously - 3 months ago
7	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in - 4 months ago Agency group Common Interest is on an acquisition drive - 10 months ago
8	Tatiana Walk-Morris Retail Dive Journalist. Amplifying unheard voices. Chicago, Illinois / Detroit, Michigan journalismblogging	Kohl’s launches family-focused brand platform - 8 months ago Poshmark enlists sustainable brands for live shopping event series - about 1 year ago
9	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	The era of the in-depth brand and gaming creator partnership has arrived - 10 months ago
10	Catherine Douglas Moran Retail Dive Reporter at Grocery Dive. Washington, D.C. reportingjournalism	Private brands hit record highs in unit and dollar share in first half of 2024 - 10 months ago

Journalists covering Brands in Culture