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	Profile	Recent Articles on Subject
1	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Key CTV Trends Driving Advertising Innovation In 2025 - 7 days ago It’s Time To Watch TV: Why Streaming TV Should Be Part Of Your Full-Funnel Strategy - 13 days ago Streaming Reach Is Still No Match For Linear - 2 months ago How CTV Publishers Can Thrive With The Right Technology Partner - 6 months ago
2	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Future of TV Briefing: How the future of TV shaped up in 2024 - 7 days ago Future of TV Briefing: The case for and against The Trade Desk’s CTV platform - 28 days ago Future of TV Briefing: Why owned channels are key to creators’ commerce businesses - 4 months ago Future of TV Briefing: How the TV, streaming and digital video industry spent its summer - 4 months ago Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide - 4 months ago Future of TV Briefing: A look at Netflix’s streaming bundle playbook - 5 months ago Future of TV Briefing: How creators are setting themselves up for the career long haul - 6 months ago Future of TV Briefing: How the future of TV has shaken out so far in 2024 - 6 months ago Future of TV Briefing: Making sense of the TV industry’s latest measurement moves - 9 months ago Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business - 9 months ago Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now - 9 months ago Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market - 10 months ago Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023 - 10 months ago Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month - 10 months ago WTF are outcome-based measurement guarantees? - 10 months ago Future of TV Briefing: Media and entertainment matchmakers, 2024 edition - 11 months ago Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024 - 12 months ago 2024 will see the start of the ad-supported streaming war - 12 months ago Future of TV Briefing: How the future of TV shaped up in 2023 - about 1 year ago Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated - about 1 year ago Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023 - about 1 year ago Future of TV Briefing: The TV ad business shrank in the third quarter of 2023 - about 1 year ago Future of TV Briefing: Netflix plots next phase in its programmatic ad push - about 1 year ago Netflix’s advertising business enters year two - about 1 year ago Future of TV Briefing: How ad buyers are appraising the FAST ad market - about 1 year ago Future of TV Briefing: TV and film producers prepare for potential post-strike production logjam - about 1 year ago Future of TV Briefing: Hollywood producers try to suss out the post-strike market for shows - about 1 year ago Future of TV Briefing: The 2023 glossary - over 1 year ago
3	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency - 14 days ago Why multichannel TV viewing requires a balance between linear and streaming - 4 months ago How brands drive positive attention on CTV - 7 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 9 months ago Q&A: How advertisers are leveraging CTV’s evolution into actionable TV - about 1 year ago From FAST channels to co-viewing, CTV advertising will look different in 2024 - about 1 year ago How CTV advertisers leverage show-level data for programmatic success - about 1 year ago
4	Jordan Hart Business Insider Covers trending news. University of Houston alum. Brooklyn, New York Trending news	He spent years predicting Apple would launch a TV. The 'painful lesson' he learned when it didn't still applies today. - about 1 month ago
5	Motley Fool Staff Motley Fool Investing guidance to make the world smarter, happier, richer. InvestingFinancial Guidance	Is ESPN Undisruptable? - about 1 month ago Netflix's Big Deal - 11 months ago
6	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV - about 1 month ago CTV providers court SME ad spend as the streaming wars enter a new era - 10 months ago Independent ad tech continues to tick along even as storm clouds gather overhead - about 1 year ago
7	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Nielsen gets shot in the arm from MRC’s livestream accreditation - about 2 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 9 months ago Netflix expands advertising opportunities, adds live sports sponsorships - about 1 year ago
8	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV - 2 months ago CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential - about 1 year ago Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics - about 1 year ago CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It - about 1 year ago
9	Scharon Harding Ars Technica Original tech news. Expert advice. Analysis of tech trends. NYC - Boston - Chicago - SF technologyreviewsanalysisadvice	Your TV set has become a digital billboard. And it’s only getting worse. - 4 months ago Wireless TVs use built-in cameras, NFC readers to sell you stuff you see on TV - about 1 year ago
10	Kyndall Cunningham Vox World explained. techdigital cultureentertainment	Industry is the soapy, sleazy spectacle prestige TV is missing - 5 months ago

Journalists covering Business of TV