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Tags: digital products pharma organisations customer experience digital age patient-centric trials

	Profile	Recent Articles on Subject
1	Catherine Wolf Digiday Human Rights, Gender Equality Consultant. Berlin, Germany Human RightsGender Equality	Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on - 4 months ago Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays - 6 months ago
2	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023 - 5 months ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - 5 months ago Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024 - 5 months ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - 6 months ago
3	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Q&A: Why advertisers are leveraging marketing mix modeling to quantify external sales factors - 5 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - 5 months ago How brands are shortening the distance between data collection and purchase - 6 months ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - 6 months ago
4	Li Lu Digiday	The State of AI: The paradigm shifts toward data for marketers - 5 months ago Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked - 6 months ago CMO Strategies: A playbook for marketing channels from social media to streaming - 7 months ago
5	Darrick Li Mobile Marketer	Why brands aren’t fully invested in retail media networks - 5 months ago
6	Julia Tabisz Digiday	Digiday+ Research: Is Google’s value to brands past its prime with holiday shopping underway? - 5 months ago Digiday+ Research: Brands spend more on Amazon as its importance to their holiday marketing spikes - 5 months ago Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence — and spending — fall in online display - 5 months ago Digiday+ Research: Instagram grabs largest share of brands’ and agencies’ marketing spend — even over Google - 6 months ago
7	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 5 months ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - 5 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 5 months ago Stagwell enlists Google Marketing Cloud to accelerate generative AI bets - 6 months ago Target lights up digital in holiday push that balances sentiment, value - 6 months ago Omnicom boosts retail media offer with Flywheel Digital acquisition - 6 months ago Google brushes off ad controversies as search, YouTube regain momentum - 6 months ago Marketers see promise in push to ‘decouple’ retail media data - 7 months ago
8	Claudia Larsen RISMedia	Search Vs. Social: Agents at All Levels Weigh the Varying Pros and Cons of Digital Marketing Strategies - 5 months ago
9	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Advertisers will ramp up spend on creators in 2024, IAB forecasts - 5 months ago
10	Andrew Hutchinson Mobile Marketer Head of Content and Social Media @socialmedia2day. Award-winning author. Canberra, Australia Digital MarketingSocial MediaBlogging	Sociable: The age of virtual influencers is coming, bringing new considerations for brands - 5 months ago Sociable: 34 predictions for social media marketing in 2024 - 6 months ago

Journalists covering Digital Marketing