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	Profile	Recent Articles on Subject
1	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	7 top campaigns from 2024 and the tactics that drove success - 18 days ago ‘The year of implementation’: How marketers are leveraging AI on mobile - 4 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 4 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 5 months ago Marketers bullish on generative AI’s potential to boost the creator economy - 9 months ago Inside the creator marketing trends expected to go viral in 2024 - 11 months ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - about 1 year ago
2	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	7 top campaigns from 2024 and the tactics that drove success - 18 days ago Inside Disney’s increasingly global approach to selling holiday ads - about 2 months ago Amazon unboxes advertiser capabilities spanning AI, DSP and insights - 2 months ago How to tackle measurement as Google rolls out open-source marketing mix modeling - 9 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - about 1 year ago 12 holiday campaigns embodying the seasonal spirit of 2023 - about 1 year ago
3	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	7 top campaigns from 2024 and the tactics that drove success - 18 days ago Amazon trumpets new AI-powered tools for marketers as costs soar - about 2 months ago Google ads performance robust despite existential threats - about 2 months ago Marketing data security threats are rising: Where CMOs see gaps - 4 months ago Meta’s AI vision: Automating creative and personalizing ads in real time - 5 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 5 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 5 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 9 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - about 1 year ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - about 1 year ago Ad-spending market continues to recover, though 2024 presents mixed picture - about 1 year ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago Omnicom boosts retail media offer with Flywheel Digital acquisition - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago Marketers see promise in push to ‘decouple’ retail media data - about 1 year ago
4	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore - 18 days ago Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore - 4 months ago Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market - 5 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 9 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 12 months ago Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023 - about 1 year ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - about 1 year ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - about 1 year ago
5	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How creative execution is boosting campaign performance - 29 days ago Brands are reinventing performance marketing for a flattened funnel - about 1 month ago How programmatic direct mail lookalikes transform prospecting strategies - 2 months ago Why the lines between digital advertising and direct mail are blurring - 6 months ago Why retail media’s future depends on first-party data integration and accuracy - 9 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - about 1 year ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - about 1 year ago
6	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising - 2 months ago
7	Catherine Wolf Digiday Human Rights, Gender Equality Consultant. Berlin, Germany Human RightsGender Equality	CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels - 4 months ago Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays - about 1 year ago
8	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	LinkedIn eyes B2C marketers as it looks to increase ad dollars - 6 months ago
9	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Inside marketing’s elusive Quixote quest for digital ad transparency - 9 months ago
10	Darryl Davis Inman Real estate news source. real estatenewstechnology	Top 11 marketing strategies that’ll help you spring into action - 9 months ago

Journalists covering Digital Marketing