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Tags: digiday+Business of TV Digiday+ Future of TV Briefing architecture paul rudolph

	Profile	Recent Articles on Subject
1	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	It’s Time For A Smarter Approach To Measuring Supply-Side Signals - 18 days ago
2	Bryan Walsh Vox Editorial Director at Vox. Author of 'END TIMES'. New York JournalismTechnologyClimate	How progress creates its own obstacles - 23 days ago
3	Joao-Pierre S. Ruth InformationWeek Senior Editor InformationWeek. Corporate goth. New Jersey tech policyfintechcloudedge	Quantum Report Card: Achieving Real Scale That Cannot Be Simulated - about 1 month ago
4	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Despite retail media’s growth, in-store measurement is still playing catchup - 2 months ago Attention metrics step forward in guidelines — as their value is questioned - 2 months ago New entrants make media mix modeling faster and more accessible - 4 months ago As cookies fade, more agencies make bets on consumer research panels — and their first-party data - 8 months ago VideoAmp touts its commingled ID solution as a step forward in a cookie-less world - 11 months ago
5	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty - 3 months ago Amazon sees opportunity amid the demise of third-party cookies - 8 months ago Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge - 8 months ago The definitive Digiday guide to what’s in and out for advertising in 2024 - 11 months ago
6	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	IAB: Digital video advertising KPIs shift, with business outcomes on top - 4 months ago Why Momentum is betting machine learning can upgrade experiential - about 1 year ago
7	Oshan Jarow Vox Focus on consciousness, economics. Co-founder LE Possibility. Brooklyn, New York consciousnesseconomicspodcasting	The world’s emotional status is actually pretty good, a new global report finds - 4 months ago
8	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Future of TV Briefing: Why digital advertisers need bridge metrics for streaming - 5 months ago Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement - 5 months ago Future of TV Briefing: Making sense of the TV industry’s latest measurement moves - 7 months ago Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront - 8 months ago Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market - 8 months ago YouTube postpones co-viewing measurement plan - 11 months ago Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement - 11 months ago
9	Samuel Greengard InformationWeek Trustworthy tech info. Balances risks, opportunities. New York, New York techanalysisnews	Science-Based Targets Are a Formula for Success - 5 months ago
10	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	Measure Me This - 5 months ago How To Measure TV And Video Viewership When Every Currency Is Different - 7 months ago TV Measurement Returns To Earth - 10 months ago The 2023 TV Measurement Shakeout - 11 months ago The 2024 Marketer’s Guide To Alternative TV Currencies - 11 months ago

Journalists covering Future of Measurement