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	Profile	Recent Articles on Subject
1	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Apple begins selling News ads directly as its advertising ambitions grow - 3 days ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 3 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 5 months ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - 12 months ago
2	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	12 Tips For Optimizing Retail Media Investments - 3 days ago
3	Sara Guaglione Digiday Senior media reporter. Digiday contributor. AAJA member. Beauty blogger. New York media reportingjournalismbeauty	Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo - 3 days ago Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers - about 1 year ago
4	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Brands are reinventing performance marketing for a flattened funnel - 4 days ago How publishers reduce the risk of political ads to drive revenue - 3 months ago How data clean rooms are enhancing retail media transparency and effectiveness - 8 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 8 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - 12 months ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - about 1 year ago
5	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	MediaSense acquires R3 to expand global footprint, service capabilities - 6 days ago Meta’s generative AI tools find purchase with users and advertisers - 24 days ago Publicis again raises guidance as personalization bets attract clients - about 1 month ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 4 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 5 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 7 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 8 months ago GroupM doubles down on women’s sports, with support from major brands - 8 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 8 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 12 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 12 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 12 months ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago Omnicom boosts retail media offer with Flywheel Digital acquisition - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago Advertising Week begins: How marketers can make the most of the industry bonanza - about 1 year ago
6	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: How generative AI is being applied in big and small settings - 13 days ago Media Buying Briefing: Debating the pros and cons of principal media - 20 days ago Media Buying Briefing: Overheard at the Media Buying Summit - about 1 month ago Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising - about 1 month ago Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024 - 3 months ago Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 4 months ago Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em - 8 months ago Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week - 9 months ago Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future - 10 months ago Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands - 10 months ago Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’ - 12 months ago Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming - about 1 year ago Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model - about 1 year ago Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort - about 1 year ago Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points - about 1 year ago Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways - about 1 year ago
7	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Creators weigh content decisions and costs of election-driven marketing blackout - 23 days ago Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - 2 months ago Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - 3 months ago Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation - 5 months ago How CTV and DOOH are growing this political season for smaller agencies - 7 months ago Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives - 9 months ago Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - 9 months ago Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers - 9 months ago Media Buying Briefing: Here are five media agency trends to watch in 2024 - 11 months ago A look at holding company 2024 ad spending forecasts - 12 months ago Media Buying Briefing: A look at agencies’ holiday spending strategies this year - 12 months ago Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time - about 1 year ago Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic - about 1 year ago Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes - about 1 year ago Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers - about 1 year ago Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs - about 1 year ago Media Buying Briefing: Agencies’ views for and against bid shading - about 1 year ago
8	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Inside Disney’s increasingly global approach to selling holiday ads - 24 days ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 8 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 8 months ago Meta spotlights how AI investments are paying off for advertisers - 10 months ago
9	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	DPG Media will pull the plug on selling app ads in the open market - about 1 month ago Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more - 9 months ago
10	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools - about 1 month ago Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI - 10 months ago Ad-tech firms and political agencies prepare for another year of spending heavily on CTV - about 1 year ago

Journalists covering Media Buying