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	Profile	Recent Articles on Subject
1	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Mars Petcare is testing direct SSP buying for CTV ads - 23 days ago DPG Media will pull the plug on selling app ads in the open market - 3 months ago Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more - 11 months ago
2	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Programmatic ad spend grows alongside efficiency gains: ANA - about 2 months ago 7 top campaigns from 2024 and the tactics that drove success - about 2 months ago Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree - 2 months ago Inside Disney’s increasingly global approach to selling holiday ads - 3 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 10 months ago
3	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency - about 2 months ago Brands are reinventing performance marketing for a flattened funnel - 2 months ago How publishers reduce the risk of political ads to drive revenue - 6 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 10 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - about 1 year ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - about 1 year ago
4	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	7 top campaigns from 2024 and the tactics that drove success - about 2 months ago Apple begins selling News ads directly as its advertising ambitions grow - 2 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 5 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 7 months ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - about 1 year ago
5	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	7 top campaigns from 2024 and the tactics that drove success - about 2 months ago MediaSense acquires R3 to expand global footprint, service capabilities - 2 months ago Meta’s generative AI tools find purchase with users and advertisers - 3 months ago Publicis again raises guidance as personalization bets attract clients - 3 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 7 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 7 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 9 months ago GroupM doubles down on women’s sports, with support from major brands - 10 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 11 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - about 1 year ago Ad-spending market continues to recover, though 2024 presents mixed picture - about 1 year ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - about 1 year ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago Omnicom boosts retail media offer with Flywheel Digital acquisition - over 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - over 1 year ago Advertising Week begins: How marketers can make the most of the industry bonanza - over 1 year ago
6	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore - about 2 months ago Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market - 6 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 11 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 11 months ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - about 1 year ago Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’ - about 1 year ago Marketing Briefing: What will the top marketing trends in 2024 be? - about 1 year ago Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024 - about 1 year ago
7	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024 - 2 months ago Media Buying Briefing: How generative AI is being applied in big and small settings - 3 months ago Media Buying Briefing: Debating the pros and cons of principal media - 3 months ago Media Buying Briefing: Overheard at the Media Buying Summit - 3 months ago Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising - 4 months ago Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024 - 6 months ago Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 7 months ago Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em - 10 months ago Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week - 11 months ago Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future - 12 months ago Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands - about 1 year ago Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’ - about 1 year ago Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming - about 1 year ago Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model - over 1 year ago Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort - over 1 year ago Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points - over 1 year ago Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways - over 1 year ago
8	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates - 2 months ago Creators weigh content decisions and costs of election-driven marketing blackout - 3 months ago Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - 5 months ago Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - 6 months ago Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation - 7 months ago How CTV and DOOH are growing this political season for smaller agencies - 9 months ago Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives - 11 months ago Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - 11 months ago Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers - 12 months ago Media Buying Briefing: Here are five media agency trends to watch in 2024 - about 1 year ago A look at holding company 2024 ad spending forecasts - about 1 year ago Media Buying Briefing: A look at agencies’ holiday spending strategies this year - about 1 year ago Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time - about 1 year ago Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic - about 1 year ago Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes - over 1 year ago Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers - over 1 year ago Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs - over 1 year ago Media Buying Briefing: Agencies’ views for and against bid shading - over 1 year ago
9	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	12 Tips For Optimizing Retail Media Investments - 2 months ago
10	Sara Guaglione Digiday Senior media reporter. Digiday contributor. AAJA member. Beauty blogger. New York media reportingjournalismbeauty	Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo - 2 months ago

Journalists covering Media Buying