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Tags: content monetization creator economy Google YouTube YouTube Partner Program

	Profile	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Monks’ head of social sees this as the biggest challenge for marketers in the creator economy - 4 days ago How influencer shops and agencies are adding content studios to boost production speed, revenue - 6 days ago Why the ad industry is redefining what it means to be a creator vs. influencer - 17 days ago Creators weigh content decisions and costs of election-driven marketing blackout - 23 days ago As the presidential election approaches, where do influencers come in? - 3 months ago Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast - 3 months ago TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage - 3 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 5 months ago How influencer agencies vet and navigate past fake influencers and followers - 6 months ago Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty? - 6 months ago Razorfish launches in-house creator offering as agencies grow content practice - 9 months ago Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network - 9 months ago How agencies are investing in influencers this Super Bowl - 10 months ago Influencer agencies expand in U.S. markets with new leadership as global competition rises - 10 months ago
2	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	How independent agencies are staking their claim in the creator economy - 5 days ago Influencer or creator? Here’s how marketers can know who to hire - about 1 year ago Creators still turning down work as the Hollywood SAG-AFTRA strike continues - about 1 year ago
3	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Future of TV Briefing: How the European creator economy compares to the U.S. - 18 days ago Future of TV Briefing: Why owned channels are key to creators’ commerce businesses - 2 months ago Future of TV Briefing: How talent managers see creators’ professionalism levels increasing - 4 months ago Why longer videos are becoming more commonplace on YouTube - 4 months ago Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy - 9 months ago Creators pick their preferred short-form video platforms - 11 months ago
4	Dan Whateley Business Insider Media reporter at Business Insider. Union member. media reportingjournalism	Jellysmack is laying off staff as it scales back its creator program - about 1 month ago TikTok's next big move: Helping creators launch product lines by connecting them with suppliers - about 1 month ago An M&A expert says creator-economy companies need to look beyond influencers to grow - 3 months ago
5	Polly Thompson Business Insider Junior Business Reporter @businessinsider. Previously @thebubblecom in Buenos Aires. London, United Kingdom business journalism	Robinhood's cofounder has joined the rapidly growing commercial space race, and wants to beam solar power from satellites to earth - about 1 month ago
6	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Omnicom Media Group strikes partnership with Snap for creator collaboration - about 2 months ago
7	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame - 2 months ago Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends - 3 months ago How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie - 8 months ago Why the creator industry is setting its sights on on the small screen - 8 months ago In a booming influencer economy, creators seek standardization for payment terms - 9 months ago Platform payouts: Creators reveal how much social media behemoths are willing to shell out - 11 months ago TikTok creators are increasingly tapping into food-centric content — and brands are following - 12 months ago WTF is influencer allowlisting? - about 1 year ago Why Cirque du Soleil is creating its own influencer network - about 1 year ago
8	BeauHD Slashdot Curating @slashdot. Portland, Oregon techdigital cultureentertainment	Mark Zuckerberg Imagines Content Creators Making AI Clones of Themselves - 4 months ago
9	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI - 6 months ago
10	Aisha Malik TechCrunch Senior Consumer News Writer at TechCrunch. consumer newstechnologywriting	YouTube launches new Shopping features to help creators market products and grow their earnings - 8 months ago

Journalists covering The Creator Economy