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Tags: content monetization creator economy Google YouTube YouTube Partner Program

	Profile	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	As more creators expand to episodic content, studios want to repurpose and syndicate their shows - 6 days ago Marketers remain cautious about investing in Snapchat amid TikTok uncertainty - 19 days ago Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going - about 1 month ago The four trends to watch in the 2025 creator economy - about 2 months ago Teen creators jumpstart careers by selling clothes online and getting brand sponsorships - about 2 months ago Influencer shops hope to entice creators with talent platforms that offer CTV, AI features - 2 months ago Creators are left wanting more from Spotify’s push to video - 2 months ago Incoming teen social media ban in Australia puts focus on creator impact and targeting practices - 3 months ago Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates - 3 months ago Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers - 3 months ago Monks’ head of social sees this as the biggest challenge for marketers in the creator economy - 3 months ago How influencer shops and agencies are adding content studios to boost production speed, revenue - 3 months ago Why the ad industry is redefining what it means to be a creator vs. influencer - 4 months ago Creators weigh content decisions and costs of election-driven marketing blackout - 4 months ago As the presidential election approaches, where do influencers come in? - 6 months ago Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast - 6 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 8 months ago How influencer agencies vet and navigate past fake influencers and followers - 9 months ago Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty? - 9 months ago Razorfish launches in-house creator offering as agencies grow content practice - 12 months ago Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network - about 1 year ago How agencies are investing in influencers this Super Bowl - about 1 year ago Influencer agencies expand in U.S. markets with new leadership as global competition rises - about 1 year ago
2	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	Rockstar Games talks with top metaverse creators, with an eye on making “Grand Theft Auto” the next creator platform - 7 days ago As independent, creator-owned media companies flourish, Rooster Teeth is looking to join the party - 11 days ago How U.K.-based creators took advantage of the U.S. TikTok outage - 13 days ago Roblox earnings: Why the platform paid out $280 million to creators in the last quarter - 17 days ago As big contracts dry up for top gaming creators, smaller to mid-sized influencers see opportunity - over 1 year ago
3	AdExchanger AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Ask ChatGPT When The Price Goes Up; Revealing Insights Into The Creator Economy - about 1 month ago
4	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in - about 2 months ago
5	Dan Whateley Business Insider Media reporter at Business Insider. Union member. media reportingjournalism	These M&A deals show the hot areas of the creator economy and where the industry could be heading - about 2 months ago Jellysmack is laying off staff as it scales back its creator program - 4 months ago An M&A expert says creator-economy companies need to look beyond influencers to grow - 7 months ago
6	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	What the rise of the niche and nano-creator means for influencer marketing - about 2 months ago Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame - 5 months ago How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie - 11 months ago Why the creator industry is setting its sights on on the small screen - 11 months ago In a booming influencer economy, creators seek standardization for payment terms - about 1 year ago Platform payouts: Creators reveal how much social media behemoths are willing to shell out - about 1 year ago TikTok creators are increasingly tapping into food-centric content — and brands are following - about 1 year ago WTF is influencer allowlisting? - over 1 year ago Why Cirque du Soleil is creating its own influencer network - over 1 year ago
7	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	How independent agencies are staking their claim in the creator economy - 3 months ago Influencer or creator? Here’s how marketers can know who to hire - over 1 year ago Creators still turning down work as the Hollywood SAG-AFTRA strike continues - over 1 year ago
8	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Future of TV Briefing: How the European creator economy compares to the U.S. - 4 months ago Future of TV Briefing: Why owned channels are key to creators’ commerce businesses - 6 months ago Future of TV Briefing: How talent managers see creators’ professionalism levels increasing - 7 months ago Why longer videos are becoming more commonplace on YouTube - 7 months ago Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy - about 1 year ago Creators pick their preferred short-form video platforms - about 1 year ago
9	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Omnicom Media Group strikes partnership with Snap for creator collaboration - 5 months ago
10	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI - 9 months ago

Journalists covering The Creator Economy