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	Profile	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - 4 days ago With AI, agencies advance CTV contextual targeting by seeking emotional connections - 9 days ago Why multicultural needs to be part of general marketing investments, especially for Gen Z - 6 months ago Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives - 6 months ago
2	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Attention metrics step forward in guidelines — as their value is questioned - 16 days ago Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em - 5 months ago Overheard at DMBS Spring 2024: problems and solutions to retain talent - 7 months ago Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands - 8 months ago As attention grows up, agency rebundling is one unintended result - 9 months ago
3	Danielle Gerhard, PhD The Scientist Assistant Editor @TheScientistLLC. United Kingdom scienceediting	Crafting Science Stories for Young Audiences - 18 days ago
4	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Audible brings storybooks to life with innovative global AR campaign - 2 months ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - 10 months ago
5	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	IAB: Digital video advertising KPIs shift, with business outcomes on top - 2 months ago Nike, Dove team to tackle high turnover rate of teen girls in sports - 11 months ago
6	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Agency group Common Interest is on an acquisition drive - 3 months ago ‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API - 8 months ago
7	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI - 4 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 6 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - 10 months ago How audience-based DSPs are offering marketers improved performance and future-forward approaches - 11 months ago
8	Sara Guaglione Digiday Senior media reporter. Digiday contributor. AAJA member. Beauty blogger. New York media reportingjournalismbeauty	NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO - 5 months ago BDG publishes fewer stories amid referral traffic declines, focuses on events to grow and monetize audiences - 6 months ago Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers - 11 months ago
9	Dean Takahashi VentureBeat Obsessed with technology. San Francisco + NYC Technology	Fandom study shows entertainment fans switching to gaming - 6 months ago
10	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 6 months ago Dentsu, VideoAmp guarantee audience across major publishers - 11 months ago

Journalists covering audience development