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Tags: ad analytics alex schultz apple att brand marketing direct response

	Profile	Recent Articles on Subject
1	Howard Ruben Retail Dive Founder of PR agency. Los Angeles, California sportstravelhospitalityfoodfashionmusicnonprofit	Champs Sports launches brand platform as it works to reposition itself - 10 days ago
2	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	IAB: Digital video advertising KPIs shift, with business outcomes on top - 11 days ago 6 campaigns that signaled a creative resurgence in H1 2024 - 17 days ago Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth - about 1 month ago Walmart’s ad growth playbook involves winning more non-endemic brands - 4 months ago GroupM doubles down on women’s sports, with support from major brands - 4 months ago Manischewitz rebrands to extend appeal beyond kosher aisle - 4 months ago Nike commits to bolder brand marketing as part of rebound plan - 4 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 4 months ago Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience - 5 months ago Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience - 5 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 8 months ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - 8 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 8 months ago How Walmart’s shoppable rom-com bridges holiday content, commerce - 8 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 8 months ago Target lights up digital in holiday push that balances sentiment, value - 9 months ago Google brushes off ad controversies as search, YouTube regain momentum - 9 months ago Marketers see promise in push to ‘decouple’ retail media data - 9 months ago Advertising Week begins: How marketers can make the most of the industry bonanza - 9 months ago
3	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 12 days ago
4	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Companies seem determined to make everything a retail media network. How did we get here? - 15 days ago ‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics - 5 months ago If music marketing is a gateway to culture, brands must navigate carefully, execs say - 7 months ago As brands look to become part of culture, music marketing becomes a mainstay - 9 months ago
5	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	6 campaigns that signaled a creative resurgence in H1 2024 - 17 days ago Inside the creator marketing trends expected to go viral in 2024 - 7 months ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - 9 months ago
6	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Why commerce media networks are making a bigger play at Cannes Lions 2024 - about 1 month ago Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself - 4 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 4 months ago The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars - 5 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 5 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 7 months ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - 8 months ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - 9 months ago
7	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Goodway Group launches retail media accelerator to bring order to a growing industry - 2 months ago As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings - 6 months ago
8	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	In the marketing world, anime is following in the footsteps of gaming - 3 months ago
9	Darryl Davis Inman Real estate news source. real estatenewstechnology	Top 11 marketing strategies that’ll help you spring into action - 4 months ago
10	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more - 5 months ago From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy - 9 months ago

Journalists covering marketing