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Tags: ad analytics alex schultz apple att brand marketing direct response

	Profile	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	7 top campaigns from 2024 and the tactics that drove success - 17 days ago Columbia revamps creative strategy with new top marketer, agency - about 2 months ago Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ - 5 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 5 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 9 months ago GroupM doubles down on women’s sports, with support from major brands - 9 months ago Nike commits to bolder brand marketing as part of rebound plan - 9 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 9 months ago Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience - 10 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - about 1 year ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago Marketers see promise in push to ‘decouple’ retail media data - about 1 year ago Advertising Week begins: How marketers can make the most of the industry bonanza - about 1 year ago
2	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	7 top campaigns from 2024 and the tactics that drove success - 17 days ago Macy’s CMO on why telling a cohesive marketing story is crucial - 25 days ago Walmart parodies TV hits in Black Friday ‘advertainment’ series - about 2 months ago Top takeaways from Advertising Week 2024 marketers need to know - 2 months ago Martin Sorrell explains why Monks dropped ‘Media’ from its moniker - 5 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 5 months ago How McDonald’s and Burger King diverge on value-driven messaging - 8 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 9 months ago How Estée Lauder balances brand and performance marketing as the pendulum swings - 10 months ago Meta spotlights how AI investments are paying off for advertisers - 11 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - about 1 year ago 12 holiday campaigns embodying the seasonal spirit of 2023 - about 1 year ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - about 1 year ago Netflix expands advertising opportunities, adds live sports sponsorships - about 1 year ago
3	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	7 top campaigns from 2024 and the tactics that drove success - 17 days ago Apple begins selling News ads directly as its advertising ambitions grow - 29 days ago 6 campaigns that signaled a creative resurgence in H1 2024 - 5 months ago
4	Amy Baxter Pharma Voice Scientist, inventor, former pediatrician. Atlanta, Georgia pain relieftechnologyinnovation	From Mr. Mucus to the Super Bowl, pharma tries offbeat marketing strategies - about 1 month ago
5	Nate Delesline III Retail Dive Reporter for RetailDive. Virginia resident. Norfolk, Virginia reportingretail	CEOs say personalization is the key to success in music retail - about 1 month ago
6	Cara Salpini Mobile Marketer Senior Editor. Basketball fan. Washington, DC editingsportstravel	Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers - about 1 month ago Can retail sell hygge? - 12 months ago
7	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth - about 2 months ago Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore - 4 months ago Why commerce media networks are making a bigger play at Cannes Lions 2024 - 6 months ago Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself - 9 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 9 months ago The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars - 10 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 10 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 12 months ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - about 1 year ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - about 1 year ago
8	Tatiana Walk-Morris Retail Dive Journalist. Amplifying unheard voices. Chicago, Illinois / Detroit, Michigan journalismblogging	Mango extends e-commerce operations to 12 new markets - 4 months ago Express enlists college football player Ethan Grunkemeyer for athlete ambassador program - 12 months ago
9	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 5 months ago
10	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Companies seem determined to make everything a retail media network. How did we get here? - 5 months ago ‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics - 9 months ago If music marketing is a gateway to culture, brands must navigate carefully, execs say - 11 months ago As brands look to become part of culture, music marketing becomes a mainstay - about 1 year ago

Journalists covering marketing