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Tags: ad analytics alex schultz apple att brand marketing direct response

	Profile	Recent Articles on Subject
1	Nate Delesline III Retail Dive Reporter for RetailDive. Virginia resident. Norfolk, Virginia reportingretail	CEOs say personalization is the key to success in music retail - 6 days ago
2	Cara Salpini Mobile Marketer Senior Editor. Basketball fan. Washington, DC editingsportstravel	Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers - 10 days ago Can retail sell hygge? - 11 months ago
3	Peter Adams Retail Dive Senior reporter, Marketing Dive. New York Reporting	Columbia revamps creative strategy with new top marketer, agency - 20 days ago Inside Walmart’s pop culture-heavy 2024 holiday campaign - 28 days ago Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ - 4 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 4 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 8 months ago GroupM doubles down on women’s sports, with support from major brands - 8 months ago Nike commits to bolder brand marketing as part of rebound plan - 8 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 8 months ago Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience - 9 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 12 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 12 months ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago Marketers see promise in push to ‘decouple’ retail media data - about 1 year ago Advertising Week begins: How marketers can make the most of the industry bonanza - about 1 year ago
4	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Walmart parodies TV hits in Black Friday ‘advertainment’ series - 20 days ago Top takeaways from Advertising Week 2024 marketers need to know - about 1 month ago Martin Sorrell explains why Monks dropped ‘Media’ from its moniker - 4 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 4 months ago How McDonald’s and Burger King diverge on value-driven messaging - 7 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 8 months ago How Estée Lauder balances brand and performance marketing as the pendulum swings - 9 months ago Meta spotlights how AI investments are paying off for advertisers - 9 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 12 months ago 12 holiday campaigns embodying the seasonal spirit of 2023 - 12 months ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - about 1 year ago Netflix expands advertising opportunities, adds live sports sponsorships - about 1 year ago
5	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth - 25 days ago Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore - 3 months ago Why commerce media networks are making a bigger play at Cannes Lions 2024 - 5 months ago Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself - 8 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 8 months ago The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars - 9 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 9 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 11 months ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - 12 months ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - about 1 year ago
6	Tatiana Walk-Morris Retail Dive Journalist. Amplifying unheard voices. Chicago, Illinois / Detroit, Michigan journalismblogging	Mango extends e-commerce operations to 12 new markets - 2 months ago Express enlists college football player Ethan Grunkemeyer for athlete ambassador program - 11 months ago
7	Howard Ruben Retail Dive Founder of PR agency. Los Angeles, California sportstravelhospitalityfoodfashionmusicnonprofit	Champs Sports launches brand platform as it works to reposition itself - 4 months ago
8	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 4 months ago
9	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Companies seem determined to make everything a retail media network. How did we get here? - 4 months ago ‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics - 8 months ago If music marketing is a gateway to culture, brands must navigate carefully, execs say - 10 months ago As brands look to become part of culture, music marketing becomes a mainstay - about 1 year ago
10	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	6 campaigns that signaled a creative resurgence in H1 2024 - 4 months ago Inside the creator marketing trends expected to go viral in 2024 - 10 months ago

Journalists covering marketing