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Tags: ad analytics alex schultz apple att brand marketing direct response

	Profile	Recent Articles on Subject
1	Devin Meenan RISMedia Beginner in filmmaking. Southport, North Carolina filmmaking	Strategic Marketing for Real Estate Professionals - 3 days ago
2	Tatiana Walk-Morris Retail Dive Journalist. Amplifying unheard voices. Chicago, Illinois / Detroit, Michigan journalismblogging	Mango extends e-commerce operations to 12 new markets - 12 days ago Express enlists college football player Ethan Grunkemeyer for athlete ambassador program - 9 months ago Michaels, PetSmart partner on holiday promotion - 9 months ago
3	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Madison and Wall forecast $397 billion in 2024 ad spend - 12 days ago
4	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore - about 1 month ago Why commerce media networks are making a bigger play at Cannes Lions 2024 - 3 months ago Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself - 6 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 6 months ago The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars - 6 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 7 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 9 months ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - 9 months ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - 10 months ago
5	Daphne Howland Retail Dive Award-winning reporter. Film and theater critic. Portland, Maine reportingfilm criticismtheater criticism	Amazon’s retail sales growth ebbs in Q2 - about 2 months ago Eddie Bauer pins growth on global expansion, wholesale - 12 months ago
6	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ - about 2 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 2 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 6 months ago GroupM doubles down on women’s sports, with support from major brands - 6 months ago Nike commits to bolder brand marketing as part of rebound plan - 6 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 6 months ago Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience - 7 months ago Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience - 7 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 9 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 10 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 10 months ago Target lights up digital in holiday push that balances sentiment, value - 11 months ago Google brushes off ad controversies as search, YouTube regain momentum - 11 months ago Marketers see promise in push to ‘decouple’ retail media data - 11 months ago Advertising Week begins: How marketers can make the most of the industry bonanza - 11 months ago
7	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Martin Sorrell explains why Monks dropped ‘Media’ from its moniker - about 2 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 2 months ago How McDonald’s and Burger King diverge on value-driven messaging - 5 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 6 months ago How Estée Lauder balances brand and performance marketing as the pendulum swings - 7 months ago Meta spotlights how AI investments are paying off for advertisers - 7 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 10 months ago 12 holiday campaigns embodying the seasonal spirit of 2023 - 10 months ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - 10 months ago Netflix expands advertising opportunities, adds live sports sponsorships - 11 months ago
8	Howard Ruben Retail Dive Founder of PR agency. Los Angeles, California sportstravelhospitalityfoodfashionmusicnonprofit	Champs Sports launches brand platform as it works to reposition itself - 2 months ago
9	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 2 months ago
10	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Companies seem determined to make everything a retail media network. How did we get here? - 2 months ago ‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics - 6 months ago If music marketing is a gateway to culture, brands must navigate carefully, execs say - 8 months ago As brands look to become part of culture, music marketing becomes a mainstay - 10 months ago

Journalists covering marketing