AdExchanger Content Studio from AdExchanger - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents		Beyond The Click: The Value Of Full-Funnel, Omnichannel Measurement - 7 days ago It’s Time To Watch TV: Why Streaming TV Should Be Part Of Your Full-Funnel Strategy - 8 days ago Unlock Retail Media’s Full Potential With These Effective Strategies - 24 days ago In 2025, Marketers Should Regain Choice And Control - 26 days ago Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands - about 1 month ago It’s Time For A Smarter Approach To Measuring Supply-Side Signals - about 2 months ago Streaming Reach Is Still No Match For Linear - about 2 months ago How Health Care Marketers Can Develop HIPAA-Compliant Audiences - 2 months ago How Different Generations Will Shop This Holiday Season - 3 months ago Data Can Supercharge Your Health Care Marketing Strategies - 3 months ago To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach - 5 months ago How CTV Publishers Can Thrive With The Right Technology Partner - 6 months ago How Advertisers Can Unlock The Promise Of AI With Transparency - 9 months ago What Most Buyers Are Missing In Their Cookieless Strategy - 10 months ago Is Your Marketing Technology Future-Ready? - 11 months ago With Transparency, The Choice Is Yours: Change The Game Or Sit On The Sidelines - about 1 year ago The Addressable Ecosystem Bubble Is About To Burst. It’s Time To Use Emerging Methodologies That Address The Non-Addressable - about 1 year ago Is Your CDP Built To Support Partner Data? - about 1 year ago The Principles That Will Guide The Future Of B2B Data - about 1 year ago How To Craft An Effective Supply-Path Optimization Strategy - about 1 year ago Business Transformation Via Augmented Intelligence - about 1 year ago Embrace Cookie-Free Innovation With ID Clustering, Buyer IDs And Extended IDs For Enhanced Consumer And Advertiser Value - about 1 year ago Streaming vs. Linear: Let Ad Buyers Be Aware - about 1 year ago AI’s Impact On CPG Advertising: A Game-Changer For Achieving Business Goals - about 1 year ago Generative AI in Advertising: A Road Map for Scalable Implementation - about 1 year ago Contextual Data Is The Backbone Of Commerce Media - about 1 year ago Better CTV Auctions: The Argument For Engaging Multiple SSPs - about 1 year ago Authenticated Inventory: A Necessary Premium - about 1 year ago The Streaming World Needs To Get Smart About Subscriber Churn - about 1 year ago Here’s Why CTV Isn’t Working For Performance Marketers - about 1 year ago 5 Ways Enhanced Connectivity Will Transform DOOH - about 1 year ago