Allison Schiff from AdExchanger - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Allison Schiff AdExchanger Managing editor. Tweets rarely. New York City editingadvertisingdigital media		Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments - 12 days ago How Kenvue Avoided $3 Million In Wasted Media Spend - 14 days ago The Case For Turning Google’s Network Biz Into A Nonprofit - 14 days ago The Kids Aren’t Playing In The Privacy Sandbox - 14 days ago Meta Made A Mint In Q3 – But Investors Are Worried About Its AI Spending Spree - 18 days ago PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds - 25 days ago The UK’s ICO Is Helping Ad Tech Companies With Privacy Compliance - 28 days ago How GoGo squeeZ Is Widening Its Target Audience Beyond Toddlers - about 1 month ago DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules - 2 months ago DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight - 2 months ago The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech - 2 months ago OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch - 2 months ago An AMA With Reddit’s New VP Of Ad Product - 3 months ago The VC POV - 3 months ago Let’s Live In A Data Democracy - 3 months ago How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ - 3 months ago Meta Is Opening Up A Smidge More To Third-Party Attribution - 3 months ago Ad Tech Companies Should Heed The FTC’s Warning About Hashing - 3 months ago Why This Speaker Brand Is More Into Video For Marketing Than Audio - 3 months ago Noteworthy Nuggets From The 286-Page Search Antitrust Ruling Against Google - 3 months ago IAS Is Battling DV For Moat’s Soon-To-Be-Former Business - 4 months ago Three-Ply Vs. One-Ply Programmatic - 4 months ago What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators? - 4 months ago Bacardi Takes A Sober And Serious Approach To Customer Data Collection - 4 months ago Google Says It Won’t Deprecate Cookies In Chrome After All (?!) - 4 months ago Brian Lesser Is The New Global CEO Of GroupM - 4 months ago Antitrust Soul Searching - 4 months ago Travelers Just Want To Spend - 5 months ago Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon - 5 months ago The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet - 5 months ago Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs - 5 months ago Qonsent Is Merging With A Blockchain Provider To Launch A Full-Stack Privacy Tech Startup - 5 months ago Making The Legal Case For Practical Ethics In AI - 5 months ago Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework - 5 months ago Ally Financial On Why Marketing And IT Need To Be BFFs - 6 months ago Meta’s NewFronts Push Was All About Three Things: Reels, AI And Creators - 7 months ago The INCRMNTAL Way: Long Live Causation And Down With Correlation - 7 months ago Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AI - 7 months ago Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding - 7 months ago Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My Ads - 7 months ago Flying Under The Radar Is Not A Realistic Compliance Strategy - 7 months ago 7 Things You Should Know About California’s Privacy Watchdog - 8 months ago The California Privacy Protection Agency Is ‘Primed And Ready’ For Enforcement - 8 months ago SSPs Rebut The Notion That They’re Just ‘Dumb Pipes’ - 8 months ago All Marketing Is Performance Marketing - 8 months ago Measured’s Revamped Platform Blends Automation, Incrementality And MMM - 8 months ago Bloomberg Media Went Direct And Has No Regrets - 8 months ago There’s No Reason Why Marketers And Privacy Lawyers Can’t Speak The Same Language - 8 months ago The Privacy-Utility Trade-Off - 8 months ago Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent - 8 months ago