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Allison Schiff
AdExchanger
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Allison Schiff
AdExchanger
Managing editor. Tweets rarely.
New York City
editing
advertising
digital media
DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules
- 3 days ago
DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight
- 4 days ago
The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
- 5 days ago
OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch
- 13 days ago
An AMA With Reddit’s New VP Of Ad Product
- 13 days ago
The VC POV
- 25 days ago
Let’s Live In A Data Democracy
- 27 days ago
How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’
- 28 days ago
Meta Is Opening Up A Smidge More To Third-Party Attribution
- about 1 month ago
Ad Tech Companies Should Heed The FTC’s Warning About Hashing
- about 1 month ago
Why This Speaker Brand Is More Into Video For Marketing Than Audio
- about 1 month ago
Noteworthy Nuggets From The 286-Page Search Antitrust Ruling Against Google
- about 1 month ago
IAS Is Battling DV For Moat’s Soon-To-Be-Former Business
- about 2 months ago
Three-Ply Vs. One-Ply Programmatic
- about 2 months ago
What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators?
- about 2 months ago
Bacardi Takes A Sober And Serious Approach To Customer Data Collection
- about 2 months ago
Google Says It Won’t Deprecate Cookies In Chrome After All (?!)
- about 2 months ago
Brian Lesser Is The New Global CEO Of GroupM
- 2 months ago
Antitrust Soul Searching
- 2 months ago
Travelers Just Want To Spend
- 3 months ago
Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon
- 3 months ago
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
- 3 months ago
Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs
- 3 months ago
Qonsent Is Merging With A Blockchain Provider To Launch A Full-Stack Privacy Tech Startup
- 3 months ago
Making The Legal Case For Practical Ethics In AI
- 3 months ago
Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework
- 3 months ago
Ally Financial On Why Marketing And IT Need To Be BFFs
- 4 months ago
Meta’s NewFronts Push Was All About Three Things: Reels, AI And Creators
- 5 months ago
The INCRMNTAL Way: Long Live Causation And Down With Correlation
- 5 months ago
Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AI
- 5 months ago
Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding
- 5 months ago
Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My Ads
- 5 months ago
Flying Under The Radar Is Not A Realistic Compliance Strategy
- 5 months ago
7 Things You Should Know About California’s Privacy Watchdog
- 6 months ago
The California Privacy Protection Agency Is ‘Primed And Ready’ For Enforcement
- 6 months ago
SSPs Rebut The Notion That They’re Just ‘Dumb Pipes’
- 6 months ago
All Marketing Is Performance Marketing
- 6 months ago
Measured’s Revamped Platform Blends Automation, Incrementality And MMM
- 6 months ago
Bloomberg Media Went Direct And Has No Regrets
- 6 months ago
There’s No Reason Why Marketers And Privacy Lawyers Can’t Speak The Same Language
- 6 months ago
The Privacy-Utility Trade-Off
- 6 months ago
Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent
- 6 months ago
From ‘Big Data’ To Business Intelligence
- 6 months ago
The FTC’s Broad Definition Of Sensitive Data Should Be A Major Wake-Up Call For Ad Tech
- 6 months ago
Meet The Executives Taking A Break From Ad Tech To Build Schoolhouses Around The World
- 6 months ago
Privacy Lawyers Aren’t Just There To Say ‘No,’ So Invite Them To Your Product Meetings
- 7 months ago
Dispelling Multicultural Myths
- 7 months ago
A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin’s Business
- 7 months ago
MediaMath’s New Owner Is On A Mission To Resign Former Partners
- 7 months ago
Chrome Privacy Sandbox Has A Message For The IAB Tech Lab: Our Baby Isn’t Ugly
- 7 months ago