Allison Schiff from AdExchanger - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Allison Schiff AdExchanger Managing editor. Tweets rarely. New York City editingadvertisingdigital media		Alternative IDs Are Still Battling For Bids, But Buyers Are Starting To Pay More Attention - 4 days ago AppLovin Is Divesting Its Apps Business To Become ‘A Pure Advertising Platform’ - 10 days ago Why Stephen Yap Moved To Perion After Nearly Two Decades At Google - 16 days ago Are PETs Enough To Mitigate The Privacy Risks Of Device Fingerprinting? - about 1 month ago Frank Predictions For 2025 - about 2 months ago Ad Tech M&A Went From Weak Sauce To Hot Sauce In 2025 - about 2 months ago AdExchanger’s Top Comics Of 2024 - about 2 months ago Breaking Away From Low-Quality Data - about 2 months ago On The Verge Of Convergence - 2 months ago Recapping Revelations From US v. Google, The Ad Tech Antitrust Trial Of The Century - 2 months ago The 2024 Privacy Trends We’ll Be Keeping An Eye On In 2025 - 2 months ago Kristi Argyilan, The ‘Godmother’ Of Retail Media, Is Uber’s New Global Head Of Ads - 2 months ago Zeta Global Opens Up About Being The Target Of Hostile Short Sellers - 2 months ago Reflecting On The FTC’s Latest Settlements With Sellers Of Sensitive Location Data - 3 months ago Insight Is A Man’s Best Friend, With Mars Pet Nutrition - 3 months ago Western Union Banks On First-Party Data To Woo Brands To Its New Media Network - 3 months ago Talking (Antitrust) Turkey With DCN’s Jason Kint - 3 months ago The POV On Data Privacy As The Clock Ticks Down To A Second Trump Presidency - 3 months ago What Judge Brinkema Zeroed In On During Closing Arguments In US v. Google - 3 months ago Inside Mediaocean’s $500 Million Acquisition Of Innovid, With Bill Wise And Zvika Netter - 3 months ago IAB Tech Lab Has New Guidance On ‘ID-Less’ Solutions And It Wants Your Feedback - 3 months ago What’s Next, With Nextdoor CEO Nirav Tolia - 3 months ago Meta Might Be Right About AI Ad Spend - 3 months ago How Gen AI Is Helping The New York Times Control Its Own Destiny - 3 months ago The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners - 3 months ago Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments - 4 months ago How Kenvue Avoided $3 Million In Wasted Media Spend - 4 months ago The Case For Turning Google’s Network Biz Into A Nonprofit - 4 months ago The Kids Aren’t Playing In The Privacy Sandbox - 4 months ago Meta Made A Mint In Q3 – But Investors Are Worried About Its AI Spending Spree - 4 months ago PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds - 4 months ago The UK’s ICO Is Helping Ad Tech Companies With Privacy Compliance - 4 months ago How GoGo squeeZ Is Widening Its Target Audience Beyond Toddlers - 4 months ago DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules - 5 months ago DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight - 5 months ago The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech - 5 months ago OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch - 6 months ago An AMA With Reddit’s New VP Of Ad Product - 6 months ago The VC POV - 6 months ago Let’s Live In A Data Democracy - 6 months ago How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ - 6 months ago Meta Is Opening Up A Smidge More To Third-Party Attribution - 6 months ago Ad Tech Companies Should Heed The FTC’s Warning About Hashing - 6 months ago Why This Speaker Brand Is More Into Video For Marketing Than Audio - 6 months ago Noteworthy Nuggets From The 286-Page Search Antitrust Ruling Against Google - 7 months ago IAS Is Battling DV For Moat’s Soon-To-Be-Former Business - 7 months ago Three-Ply Vs. One-Ply Programmatic - 7 months ago What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators? - 7 months ago Bacardi Takes A Sober And Serious Approach To Customer Data Collection - 7 months ago Google Says It Won’t Deprecate Cookies In Chrome After All (?!) - 7 months ago