Alexander Lee from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports		How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet - 12 days ago How gaming firm Overwolf quietly became one of the major players in gaming advertising - 16 days ago Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch - 17 days ago Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity - 19 days ago Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025 - 19 days ago Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner - 29 days ago Key takeaways from Digiday’s 2024 Gaming Advertising Forum - 30 days ago Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox - about 1 month ago Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues - about 1 month ago As programmatic rises on Roblox, in-game studios are feeling the competition - about 1 month ago Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach - about 1 month ago Why Roblox’s Clip It is using its billion-view moment to launch an ad product - about 2 months ago Why political organizers are turning to Roblox to stir up more votes - about 2 months ago Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims - about 2 months ago Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative - about 2 months ago How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing - about 2 months ago Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands - 3 months ago Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger - 3 months ago How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign - 3 months ago Roblox is starting to take programmatic advertising more seriously - 3 months ago Are moviegoers burning out on Hollywood’s gaming adaptations? - 3 months ago Why Riot Games is leaning into DEI as other brands pull away - 4 months ago Why puzzle fans lined up around the block for New York Times Games’ first live event - 4 months ago How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024 - 4 months ago Teaming up to educate the market: A conversation with two in-game advertising CEOs - 4 months ago How Adidas’ avatar launch signals the brand’s continued confidence in Web3 - 4 months ago Why ESL is undergoing a 25th anniversary brand refresh - 4 months ago Earnings wrap-up: A tumultuous time for the gaming industry - 4 months ago Does anime’s presence at the Paris Olympics signal the end of the jock-nerd divide? - 4 months ago Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming - 4 months ago How Netflix’s new president of games highlights the expansion of the platform’s gaming plans - 5 months ago Why gaming venture capital funding is down in Q2 2024 - 5 months ago Why angel investor Matthew Ball still believes in the metaverse - 5 months ago The era of the in-depth brand and gaming creator partnership has arrived - 5 months ago Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences - 5 months ago Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams - 6 months ago How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive - 6 months ago How Fortnite and Roblox are becoming marketing tools for the music industry - 6 months ago YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry - 6 months ago ‘More content is better than less’: An annotated Q&A with Esports World Cup CEO Ralf Reichert - 6 months ago Teams and sponsors approve of ‘League of Legends’ esports ecosystem changes - 6 months ago In the marketing world, anime is following in the footsteps of gaming - 8 months ago How PGL used influencer co-streams to supercharge esports viewership - 8 months ago Why the esports industry’s publisher ownership model is on its way out - 9 months ago How Luminosity Gaming won over Kroger to get in to Super Smash Bros. - 9 months ago How Google’s entry into in-game advertising puts a spotlight on an industry in flux - 9 months ago Why Riot Games is scaling back its dream of becoming ‘the next Disney’ - 9 months ago Por qué Amazon está implementando las partes más lucrativas de Twitch en Amazon Ads - 9 months ago Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold - 9 months ago The Rundown: Why anime is having a marketing moment in 2024 - 9 months ago