Alexander Lee from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports		Twitch streamers lament likely loss of TikTok as an audience referral engine - 5 days ago Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker - 5 days ago The romantic’s guide to esports in 2025 - 13 days ago With a ban on the horizon, TikTok creators are changing their approach to brand partnership contracts - 14 days ago How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok - 20 days ago The pragmatist’s guide to esports in 2024 - 29 days ago How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV - about 1 month ago Why Epic Games’ Fortnite Creative marketing push is sparking calls for more transparency from some creators - about 1 month ago How esports organization 100 Thieves rejuvenated its sponsorship business in 2024 - about 1 month ago How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet - about 1 month ago How gaming firm Overwolf quietly became one of the major players in gaming advertising - about 2 months ago Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch - about 2 months ago Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025 - about 2 months ago Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity - about 2 months ago Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner - 2 months ago Key takeaways from Digiday’s 2024 Gaming Advertising Forum - 2 months ago Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox - 2 months ago Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues - 2 months ago As programmatic rises on Roblox, in-game studios are feeling the competition - 2 months ago Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach - 3 months ago Why Roblox’s Clip It is using its billion-view moment to launch an ad product - 3 months ago Why political organizers are turning to Roblox to stir up more votes - 3 months ago Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims - 3 months ago Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative - 3 months ago How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing - 3 months ago Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands - 4 months ago Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger - 4 months ago How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign - 4 months ago Roblox is starting to take programmatic advertising more seriously - 4 months ago Are moviegoers burning out on Hollywood’s gaming adaptations? - 4 months ago Why Riot Games is leaning into DEI as other brands pull away - 5 months ago Why puzzle fans lined up around the block for New York Times Games’ first live event - 5 months ago How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024 - 5 months ago Teaming up to educate the market: A conversation with two in-game advertising CEOs - 5 months ago How Adidas’ avatar launch signals the brand’s continued confidence in Web3 - 5 months ago Why ESL is undergoing a 25th anniversary brand refresh - 5 months ago Earnings wrap-up: A tumultuous time for the gaming industry - 5 months ago Does anime’s presence at the Paris Olympics signal the end of the jock-nerd divide? - 6 months ago Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming - 6 months ago How Netflix’s new president of games highlights the expansion of the platform’s gaming plans - 6 months ago Why gaming venture capital funding is down in Q2 2024 - 6 months ago Why angel investor Matthew Ball still believes in the metaverse - 6 months ago The era of the in-depth brand and gaming creator partnership has arrived - 6 months ago Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences - 7 months ago Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams - 7 months ago How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive - 7 months ago How Fortnite and Roblox are becoming marketing tools for the music industry - 7 months ago YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry - 7 months ago ‘More content is better than less’: An annotated Q&A with Esports World Cup CEO Ralf Reichert - 7 months ago Teams and sponsors approve of ‘League of Legends’ esports ecosystem changes - 7 months ago