Alexander Lee from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports		As programmatic rises on Roblox, in-game studios are feeling the competition - 7 days ago Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach - 12 days ago Why Roblox’s Clip It is using its billion-view moment to launch an ad product - 13 days ago Why political organizers are turning to Roblox to stir up more votes - 17 days ago Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims - 17 days ago Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative - 24 days ago How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing - 26 days ago Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger - about 1 month ago Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands - about 1 month ago How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign - about 2 months ago Roblox is starting to take programmatic advertising more seriously - about 2 months ago Are moviegoers burning out on Hollywood’s gaming adaptations? - 2 months ago Why Riot Games is leaning into DEI as other brands pull away - 2 months ago Why puzzle fans lined up around the block for New York Times Games’ first live event - 3 months ago How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024 - 3 months ago Teaming up to educate the market: A conversation with two in-game advertising CEOs - 3 months ago How Adidas’ avatar launch signals the brand’s continued confidence in Web3 - 3 months ago Why ESL is undergoing a 25th anniversary brand refresh - 3 months ago Earnings wrap-up: A tumultuous time for the gaming industry - 3 months ago Does anime’s presence at the Paris Olympics signal the end of the jock-nerd divide? - 3 months ago Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming - 3 months ago How Netflix’s new president of games highlights the expansion of the platform’s gaming plans - 4 months ago Why gaming venture capital funding is down in Q2 2024 - 4 months ago Why angel investor Matthew Ball still believes in the metaverse - 4 months ago The era of the in-depth brand and gaming creator partnership has arrived - 4 months ago Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences - 4 months ago Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams - 4 months ago How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive - 5 months ago How Fortnite and Roblox are becoming marketing tools for the music industry - 5 months ago YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry - 5 months ago ‘More content is better than less’: An annotated Q&A with Esports World Cup CEO Ralf Reichert - 5 months ago Teams and sponsors approve of ‘League of Legends’ esports ecosystem changes - 5 months ago In the marketing world, anime is following in the footsteps of gaming - 7 months ago How PGL used influencer co-streams to supercharge esports viewership - 7 months ago Why the esports industry’s publisher ownership model is on its way out - 8 months ago How Luminosity Gaming won over Kroger to get in to Super Smash Bros. - 8 months ago How Google’s entry into in-game advertising puts a spotlight on an industry in flux - 8 months ago Why Riot Games is scaling back its dream of becoming ‘the next Disney’ - 8 months ago Por qué Amazon está implementando las partes más lucrativas de Twitch en Amazon Ads - 8 months ago Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold - 8 months ago The Rundown: Why anime is having a marketing moment in 2024 - 8 months ago As advertisers grow wiser about gaming, esports companies are stressing community over metrics - 8 months ago Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules - 9 months ago How Blast is finding esports success through the ‘co-production’ model - 9 months ago How Ubisoft’s measured approach to esports paid off at Six Invitational 2024 - 9 months ago Why — and how — ESL/FACEIT Group is spinning up its own esports streaming platform - 9 months ago The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same - 9 months ago With layoffs mounting, esports veterans are split on the future of the industry - 9 months ago Por qué la participación de Disney de $1.500 millones de dólares en Epic Games tiene implicaciones que van mucho más allá de los videojuegos - 9 months ago Why Disney’s $1.5 billion stake in Epic Games has implications far beyond gaming - 9 months ago