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Peter Adams
Mobile Marketer, Retail Dive
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1
Peter Adams
Mobile Marketer
Senior reporter, Marketing Dive.
New York
Reporting
Global ad spending expectations sink on trade war uncertainty: WARC
- 6 days ago
Twix ditches left-right divide for new brand position around unity
- 7 days ago
Target’s digital ad unit delivers $2B in value for embattled retailer
- 28 days ago
5 Oscars advertisers unite for multi-ad ode to stunt work
- 29 days ago
WPP strikes cautious note as macroeconomic uncertainty intensifies
- about 1 month ago
DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads
- about 2 months ago
Welch’s CMO on shaking off staid marketing, embracing experiential
- about 2 months ago
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
- about 2 months ago
Just did it: Women-focused Super Bowl LIX ads score as other marketers falter
- about 2 months ago
Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage
- about 2 months ago
Google’s ad revenue growth turns sluggish as industry clouds gather
- about 2 months ago
Oreo hypes Post Malone cookie drop with new Snapchat ad format
- about 2 months ago
McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake
- about 2 months ago
Trade Desk buys ad data firm Sincera as brands seek objective insights
- 3 months ago
Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
- 3 months ago
Oreo plays on lore behind its brand name with web audio challenge
- 3 months ago
Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
- 3 months ago
Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them
- 3 months ago
McDonald’s value menu launch gets inspirational boost from John Cena
- 3 months ago
J.C. Penney hires agency Mischief, seeking bigger creative swings
- 3 months ago
10 marketing predictions for 2025 as new era of productivity dawns
- 3 months ago
JCPenney hires agency Mischief, seeking bigger creative swings
- 3 months ago
Dove shreds toxic New Year’s resolutions in latest body confidence push
- 3 months ago
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign
- 3 months ago
Sony, Disney put Mickey on the court for Christmas Day NBA broadcast
- 4 months ago
Consumers call AI-generated video ads annoying, confusing, per NIQ
- 4 months ago
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
- 4 months ago
WPP, Universal Music Group partner to deepen brands’ access to music culture
- 4 months ago
Hostess refreshes packaging, logo as part of modernization drive
- 4 months ago
Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
- 4 months ago
J. Crew taps Skims vet to lead marketing
- 4 months ago
J. Crew taps Skims marketer as CMO to boost cultural relevance
- 4 months ago
Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
- 4 months ago
Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos
- 4 months ago
7 top campaigns from 2024 and the tactics that drove success
- 4 months ago
Adobe names former Intuit marketer as CMO to expand brand reach
- 4 months ago
Why Google’s potential Chrome sell-off could sow fresh marketing disruption
- 4 months ago
Mediaocean acquires Innovid to sharpen focus on creative, CTV
- 4 months ago
Bose CMO on driving the brand’s cultural impact and the coming AI shakeout
- 4 months ago
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition
- 4 months ago
MediaSense acquires R3 to expand global footprint, service capabilities
- 5 months ago
Pepsi swaps out burger chain soda orders in brand’s latest video stunt
- 5 months ago
Heineken USA names new CMO focused on brand building
- 5 months ago
AppLovin’s breakthroughs in AI-powered advertising propel growth
- 5 months ago
Yum Brands says AI-powered marketing is helping drive transactions
- 5 months ago
Cracker Barrel’s new CMO on reconnecting a heritage brand to culture
- 5 months ago
Amazon’s holiday campaign spotlights classic song, acts of kindness
- 5 months ago
Amazon’s holiday campaign spotlights classic song, acts of kindness
- 5 months ago
Amazon trumpets new AI-powered tools for marketers as costs soar
- 5 months ago
Meta’s generative AI tools find purchase with users and advertisers
- 5 months ago
2
Chris Kelly
Mobile Marketer
Words @washingtonpost etc.
Washington, D.C.
writing
Just did it: Women-focused Super Bowl LIX ads score as other marketers falter
- about 2 months ago
10 marketing predictions for 2025 as new era of productivity dawns
- 3 months ago
7 top campaigns from 2024 and the tactics that drove success
- 4 months ago
3
Jessica Deyo
Mobile Marketer
Editor at Marketing Dive.
Columbus, Ohio
marketing
10 marketing predictions for 2025 as new era of productivity dawns
- 3 months ago
7 top campaigns from 2024 and the tactics that drove success
- 4 months ago
4
Sara Karlovitch
Mobile Marketer
10 marketing predictions for 2025 as new era of productivity dawns
- 3 months ago
7 top campaigns from 2024 and the tactics that drove success
- 4 months ago