Peter Adams from Mobile Marketer, Retail Dive - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting		Life cereal brings back Mikey to ride wave of nostalgic marketing - 3 days ago JCPenney’s Prime Video football blitz ties celebrities to weekly deals - 5 days ago Former Hyundai CMO named X’s global head of marketing - 6 days ago VML Global CEO Jon Cook on agency merger, AI bets and optimism - 7 days ago Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty - 11 days ago E.l.f. Cosmetics bows entertainment brand with original album release - 12 days ago Coke Zero Sugar leans into gaming to reach Gen Z college football fans - 24 days ago Marketing data security threats are rising: Where CMOs see gaps - 25 days ago Gap gets loose with pop star Troye Sivan in latest dance-heavy ads - 26 days ago Netflix boosts advertiser dealmaking with fine-tuned strategy - 27 days ago Simon Cowell judges Domino’s Pizza alongside new quality captains - 28 days ago Walmart’s ad unit extends blockbuster growth streak, boosting profits - about 1 month ago James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads - about 1 month ago Choice Hotels names new creative, media agencies to drive brand awareness - about 1 month ago Allbirds CMO on why brand building is key to company’s turnaround plan - about 1 month ago Weight Watchers debuts new creative as it navigates weight-loss drug boom - about 1 month ago GARM shutters following X antitrust suit against brand safety group - about 1 month ago Panera Bread nabs Papa Johns CMO following menu overhaul - about 1 month ago Amazon misses on ad sales while Prime Video push ramps up - about 2 months ago Meta’s AI vision: Automating creative and personalizing ads in real time - about 2 months ago NBCUniversal tops Olympics record as ad sales surpass $1.2B - about 2 months ago Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ - about 2 months ago Google ad revenue resilient as company contends with cookie, AI transitions - about 2 months ago Nike kicks off marketing comeback with gritty Olympics ads - about 2 months ago Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO - 2 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 2 months ago Walmart builds wide lead among US retail media networks, report finds - 2 months ago Hershey hands US media duties to Publicis, adding to agency’s win streak - 2 months ago Walmart builds wide lead among US retail media networks, report finds - 2 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 2 months ago Coke’s Summer Olympics campaign celebrates unifying power of hugs - 2 months ago Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut - 2 months ago Kind brings lighter touch to healthy snack marketing in brand refresh - 2 months ago Dove CMO who built brand’s purpose marketing bona fides departs - 3 months ago Hasbro’s early adoption of Prime Video ads helps reel in new buyers - 3 months ago Hoka’s latest avian-themed ads look to shore up favor among runners - 3 months ago P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series - 3 months ago Report: Gen Alpha’s tech sophistication will challenge brand strategies - 3 months ago Verizon unveils future-facing new look with ad campaign nodding to its past - 3 months ago Amazon unveils cookieless ad-targeting solution at Cannes Lions - 3 months ago Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth - 3 months ago Kantar: AI pivot helps fuel brand value growth following down year - 3 months ago Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign - 3 months ago E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge - 4 months ago Google to bring ads to new AI Overview as part of search transformation - 4 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 5 months ago Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut - 5 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 5 months ago Wow Bao links restaurant rewards to Roblox in platform-first integration - 5 months ago Dove pledges to not use AI models in lieu of real women in its advertising - 5 months ago
2	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing		6 campaigns that signaled a creative resurgence in H1 2024 - 2 months ago