Peter Adams from Mobile Marketer, Retail Dive - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting		Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO - 11 days ago Walmart builds wide lead among US retail media networks, report finds - 11 days ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 11 days ago Hershey hands US media duties to Publicis, adding to agency’s win streak - 12 days ago Walmart builds wide lead among US retail media networks, report finds - 16 days ago 6 campaigns that signaled a creative resurgence in H1 2024 - 17 days ago Coke’s Summer Olympics campaign celebrates unifying power of hugs - 17 days ago Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut - 19 days ago Kind brings lighter touch to healthy snack marketing in brand refresh - 19 days ago Dove CMO who built brand’s purpose marketing bona fides departs - 24 days ago Hasbro’s early adoption of Prime Video ads helps reel in new buyers - 24 days ago Hoka’s latest avian-themed ads look to shore up favor among runners - 25 days ago P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series - 29 days ago Report: Gen Alpha’s tech sophistication will challenge brand strategies - 30 days ago Verizon unveils future-facing new look with ad campaign nodding to its past - about 1 month ago Amazon unveils cookieless ad-targeting solution at Cannes Lions - about 1 month ago Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth - about 1 month ago Kantar: AI pivot helps fuel brand value growth following down year - about 1 month ago Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign - about 2 months ago E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge - 2 months ago Google to bring ads to new AI Overview as part of search transformation - 2 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 3 months ago Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut - 3 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 3 months ago Wow Bao links restaurant rewards to Roblox in platform-first integration - 4 months ago Dove pledges to not use AI models in lieu of real women in its advertising - 4 months ago Snap expands perks for ‘leaned in’ agency partners with new program - 4 months ago Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class - 4 months ago Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class - 4 months ago Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue - 4 months ago Dramamine goes for the gut with documentary tribute to barf bags - 4 months ago Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings - 4 months ago Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings - 4 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 4 months ago How MoonPie, SunChips are taking advantage of solar eclipse mania - 4 months ago GroupM doubles down on women’s sports, with support from major brands - 4 months ago Manischewitz rebrands to extend appeal beyond kosher aisle - 4 months ago 4 marketing headwinds to watch as election season heats up - 4 months ago Nike commits to bolder brand marketing as part of rebound plan - 4 months ago Lyft deepens ad-targeting, measurement bench as in-app video launches - 4 months ago Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push - 4 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 4 months ago Starbucks sunsets global CMO role amid larger structural shakeup - 4 months ago How Bubly aims to shake up sparkling water with new Burst brand extension - 4 months ago Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years - 4 months ago Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences - 4 months ago Garnier launches new line with biggest investment in over 10 years - 4 months ago Hugo Boss lands on Roblox to promote new denim-inspired clothing line - 4 months ago ‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer - 5 months ago Ad tech, agency firms continue to prop up MFAs despite crackdown pledges - 5 months ago
2	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing		6 campaigns that signaled a creative resurgence in H1 2024 - 17 days ago