Peter Adams from Mobile Marketer, Retail Dive - Journalist Profile

	Profile	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Trade Desk buys ad data firm Sincera as brands seek objective insights - 5 days ago Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety? - 6 days ago Oreo plays on lore behind its brand name with web audio challenge - 6 days ago Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety? - 7 days ago Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them - 14 days ago McDonald’s value menu launch gets inspirational boost from John Cena - 15 days ago J.C. Penney hires agency Mischief, seeking bigger creative swings - 15 days ago 10 marketing predictions for 2025 as new era of productivity dawns - 15 days ago JCPenney hires agency Mischief, seeking bigger creative swings - 15 days ago Dove shreds toxic New Year’s resolutions in latest body confidence push - 19 days ago Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign - 20 days ago Sony, Disney put Mickey on the court for Christmas Day NBA broadcast - about 1 month ago Consumers call AI-generated video ads annoying, confusing, per NIQ - about 1 month ago Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke - about 1 month ago WPP, Universal Music Group partner to deepen brands’ access to music culture - about 1 month ago Hostess refreshes packaging, logo as part of modernization drive - about 1 month ago Netflix partners with Mastercard as streamer’s experiential ambitions ramp up - about 1 month ago J. Crew taps Skims vet to lead marketing - about 2 months ago J. Crew taps Skims marketer as CMO to boost cultural relevance - about 2 months ago Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona - about 2 months ago Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos - about 2 months ago 7 top campaigns from 2024 and the tactics that drove success - about 2 months ago Adobe names former Intuit marketer as CMO to expand brand reach - about 2 months ago Why Google’s potential Chrome sell-off could sow fresh marketing disruption - 2 months ago Mediaocean acquires Innovid to sharpen focus on creative, CTV - 2 months ago Bose CMO on driving the brand’s cultural impact and the coming AI shakeout - 2 months ago Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition - 2 months ago MediaSense acquires R3 to expand global footprint, service capabilities - 2 months ago Pepsi swaps out burger chain soda orders in brand’s latest video stunt - 2 months ago Heineken USA names new CMO focused on brand building - 2 months ago AppLovin’s breakthroughs in AI-powered advertising propel growth - 2 months ago Yum Brands says AI-powered marketing is helping drive transactions - 3 months ago Cracker Barrel’s new CMO on reconnecting a heritage brand to culture - 3 months ago Amazon’s holiday campaign spotlights classic song, acts of kindness - 3 months ago Amazon’s holiday campaign spotlights classic song, acts of kindness - 3 months ago Amazon trumpets new AI-powered tools for marketers as costs soar - 3 months ago Meta’s generative AI tools find purchase with users and advertisers - 3 months ago Google ads performance robust despite existential threats - 3 months ago VML unites design capabilities, talent under new studio offering - 3 months ago Columbia revamps creative strategy with new top marketer, agency - 3 months ago Columbia revamps creative strategy with new top marketer, agency - 3 months ago Red Lobster appoints new CMO to usher in post-bankruptcy era - 3 months ago Milk-Bone revels in rom-com tropes with movie trailer parody campaign - 3 months ago Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick - 3 months ago Publicis again raises guidance as personalization bets attract clients - 3 months ago Inside Walmart’s pop culture-heavy 2024 holiday campaign - 3 months ago Domino’s promotes brand chief to CMO to sharpen global strategy - 3 months ago Moët Hennessy on balancing generative AI hype with luxury expectations - 3 months ago Starbucks hands US creative duties to WPP amid turnaround push - 3 months ago Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign - 3 months ago
2	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	10 marketing predictions for 2025 as new era of productivity dawns - 15 days ago 7 top campaigns from 2024 and the tactics that drove success - about 2 months ago
3	Sara Karlovitch Mobile Marketer	10 marketing predictions for 2025 as new era of productivity dawns - 15 days ago 7 top campaigns from 2024 and the tactics that drove success - about 2 months ago
4	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	10 marketing predictions for 2025 as new era of productivity dawns - 15 days ago 7 top campaigns from 2024 and the tactics that drove success - about 2 months ago