Reporters.io
Peter Adams
Mobile Marketer, Retail Dive
Profile
Contacts
Recent Articles on Subject
1
Peter Adams
Mobile Marketer
Senior reporter, Marketing Dive.
New York
Reporting
Life cereal brings back Mikey to ride wave of nostalgic marketing
- 3 days ago
JCPenney’s Prime Video football blitz ties celebrities to weekly deals
- 5 days ago
Former Hyundai CMO named X’s global head of marketing
- 6 days ago
VML Global CEO Jon Cook on agency merger, AI bets and optimism
- 7 days ago
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
- 11 days ago
E.l.f. Cosmetics bows entertainment brand with original album release
- 12 days ago
Coke Zero Sugar leans into gaming to reach Gen Z college football fans
- 24 days ago
Marketing data security threats are rising: Where CMOs see gaps
- 25 days ago
Gap gets loose with pop star Troye Sivan in latest dance-heavy ads
- 26 days ago
Netflix boosts advertiser dealmaking with fine-tuned strategy
- 27 days ago
Simon Cowell judges Domino’s Pizza alongside new quality captains
- 28 days ago
Walmart’s ad unit extends blockbuster growth streak, boosting profits
- about 1 month ago
James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads
- about 1 month ago
Choice Hotels names new creative, media agencies to drive brand awareness
- about 1 month ago
Allbirds CMO on why brand building is key to company’s turnaround plan
- about 1 month ago
Weight Watchers debuts new creative as it navigates weight-loss drug boom
- about 1 month ago
GARM shutters following X antitrust suit against brand safety group
- about 1 month ago
Panera Bread nabs Papa Johns CMO following menu overhaul
- about 1 month ago
Amazon misses on ad sales while Prime Video push ramps up
- about 2 months ago
Meta’s AI vision: Automating creative and personalizing ads in real time
- about 2 months ago
NBCUniversal tops Olympics record as ad sales surpass $1.2B
- about 2 months ago
Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’
- about 2 months ago
Google ad revenue resilient as company contends with cookie, AI transitions
- about 2 months ago
Nike kicks off marketing comeback with gritty Olympics ads
- about 2 months ago
Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO
- 2 months ago
IAB: Digital video advertising KPIs shift, with business outcomes on top
- 2 months ago
Walmart builds wide lead among US retail media networks, report finds
- 2 months ago
Hershey hands US media duties to Publicis, adding to agency’s win streak
- 2 months ago
Walmart builds wide lead among US retail media networks, report finds
- 2 months ago
6 campaigns that signaled a creative resurgence in H1 2024
- 2 months ago
Coke’s Summer Olympics campaign celebrates unifying power of hugs
- 2 months ago
Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut
- 2 months ago
Kind brings lighter touch to healthy snack marketing in brand refresh
- 2 months ago
Dove CMO who built brand’s purpose marketing bona fides departs
- 3 months ago
Hasbro’s early adoption of Prime Video ads helps reel in new buyers
- 3 months ago
Hoka’s latest avian-themed ads look to shore up favor among runners
- 3 months ago
P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series
- 3 months ago
Report: Gen Alpha’s tech sophistication will challenge brand strategies
- 3 months ago
Verizon unveils future-facing new look with ad campaign nodding to its past
- 3 months ago
Amazon unveils cookieless ad-targeting solution at Cannes Lions
- 3 months ago
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
- 3 months ago
Kantar: AI pivot helps fuel brand value growth following down year
- 3 months ago
Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign
- 3 months ago
E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge
- 4 months ago
Google to bring ads to new AI Overview as part of search transformation
- 4 months ago
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
- 5 months ago
Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut
- 5 months ago
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
- 5 months ago
Wow Bao links restaurant rewards to Roblox in platform-first integration
- 5 months ago
Dove pledges to not use AI models in lieu of real women in its advertising
- 5 months ago
2
Jessica Deyo
Mobile Marketer
Editor at Marketing Dive.
Columbus, Ohio
marketing
6 campaigns that signaled a creative resurgence in H1 2024
- 2 months ago