Peter Adams from Mobile Marketer, Retail Dive - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting		Heineken USA names new CMO focused on brand building - 6 days ago AppLovin’s breakthroughs in AI-powered advertising propel growth - 9 days ago Yum Brands says AI-powered marketing is helping drive transactions - 11 days ago Cracker Barrel’s new CMO on reconnecting a heritage brand to culture - 11 days ago Amazon’s holiday campaign spotlights classic song, acts of kindness - 12 days ago Amazon’s holiday campaign spotlights classic song, acts of kindness - 12 days ago Amazon trumpets new AI-powered tools for marketers as costs soar - 16 days ago Meta’s generative AI tools find purchase with users and advertisers - 17 days ago Google ads performance robust despite existential threats - 18 days ago VML unites design capabilities, talent under new studio offering - 20 days ago Columbia revamps creative strategy with new top marketer, agency - 20 days ago Columbia revamps creative strategy with new top marketer, agency - 23 days ago Red Lobster appoints new CMO to usher in post-bankruptcy era - 24 days ago Milk-Bone revels in rom-com tropes with movie trailer parody campaign - 25 days ago Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick - 26 days ago Publicis again raises guidance as personalization bets attract clients - 27 days ago Inside Walmart’s pop culture-heavy 2024 holiday campaign - 28 days ago Domino’s promotes brand chief to CMO to sharpen global strategy - about 1 month ago Moët Hennessy on balancing generative AI hype with luxury expectations - about 1 month ago Starbucks hands US creative duties to WPP amid turnaround push - about 1 month ago Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign - about 1 month ago Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators - about 2 months ago Life cereal brings back Mikey to ride wave of nostalgic marketing - 2 months ago JCPenney’s Prime Video football blitz ties celebrities to weekly deals - 2 months ago Former Hyundai CMO named X’s global head of marketing - 2 months ago VML Global CEO Jon Cook on agency merger, AI bets and optimism - 2 months ago Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty - 2 months ago E.l.f. Cosmetics bows entertainment brand with original album release - 2 months ago Coke Zero Sugar leans into gaming to reach Gen Z college football fans - 3 months ago Marketing data security threats are rising: Where CMOs see gaps - 3 months ago Gap gets loose with pop star Troye Sivan in latest dance-heavy ads - 3 months ago Netflix boosts advertiser dealmaking with fine-tuned strategy - 3 months ago Simon Cowell judges Domino’s Pizza alongside new quality captains - 3 months ago Walmart’s ad unit extends blockbuster growth streak, boosting profits - 3 months ago James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads - 3 months ago Choice Hotels names new creative, media agencies to drive brand awareness - 3 months ago Allbirds CMO on why brand building is key to company’s turnaround plan - 3 months ago Weight Watchers debuts new creative as it navigates weight-loss drug boom - 3 months ago GARM shutters following X antitrust suit against brand safety group - 3 months ago Panera Bread nabs Papa Johns CMO following menu overhaul - 3 months ago Amazon misses on ad sales while Prime Video push ramps up - 4 months ago Meta’s AI vision: Automating creative and personalizing ads in real time - 4 months ago NBCUniversal tops Olympics record as ad sales surpass $1.2B - 4 months ago Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ - 4 months ago Google ad revenue resilient as company contends with cookie, AI transitions - 4 months ago Nike kicks off marketing comeback with gritty Olympics ads - 4 months ago Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO - 4 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 4 months ago Walmart builds wide lead among US retail media networks, report finds - 4 months ago Hershey hands US media duties to Publicis, adding to agency’s win streak - 4 months ago