Peter Adams from Mobile Marketer, Retail Dive - Journalist Profile

	Profile	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Global ad spending expectations sink on trade war uncertainty: WARC - 28 days ago Twix ditches left-right divide for new brand position around unity - 29 days ago Target’s digital ad unit delivers $2B in value for embattled retailer - about 2 months ago 5 Oscars advertisers unite for multi-ad ode to stunt work - about 2 months ago WPP strikes cautious note as macroeconomic uncertainty intensifies - about 2 months ago DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads - 2 months ago Welch’s CMO on shaking off staid marketing, embracing experiential - 2 months ago Adidas tackles sports sideline pressures with ‘You Got This’ campaign - 2 months ago Just did it: Women-focused Super Bowl LIX ads score as other marketers falter - 2 months ago Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage - 3 months ago Google’s ad revenue growth turns sluggish as industry clouds gather - 3 months ago Oreo hypes Post Malone cookie drop with new Snapchat ad format - 3 months ago McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake - 3 months ago Trade Desk buys ad data firm Sincera as brands seek objective insights - 3 months ago Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety? - 3 months ago Oreo plays on lore behind its brand name with web audio challenge - 3 months ago Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety? - 3 months ago Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them - 4 months ago McDonald’s value menu launch gets inspirational boost from John Cena - 4 months ago J.C. Penney hires agency Mischief, seeking bigger creative swings - 4 months ago 10 marketing predictions for 2025 as new era of productivity dawns - 4 months ago JCPenney hires agency Mischief, seeking bigger creative swings - 4 months ago Dove shreds toxic New Year’s resolutions in latest body confidence push - 4 months ago Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign - 4 months ago Sony, Disney put Mickey on the court for Christmas Day NBA broadcast - 4 months ago Consumers call AI-generated video ads annoying, confusing, per NIQ - 4 months ago Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke - 4 months ago WPP, Universal Music Group partner to deepen brands’ access to music culture - 4 months ago Hostess refreshes packaging, logo as part of modernization drive - 4 months ago Netflix partners with Mastercard as streamer’s experiential ambitions ramp up - 4 months ago J. Crew taps Skims vet to lead marketing - 5 months ago J. Crew taps Skims marketer as CMO to boost cultural relevance - 5 months ago Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona - 5 months ago Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos - 5 months ago 7 top campaigns from 2024 and the tactics that drove success - 5 months ago Adobe names former Intuit marketer as CMO to expand brand reach - 5 months ago Why Google’s potential Chrome sell-off could sow fresh marketing disruption - 5 months ago Mediaocean acquires Innovid to sharpen focus on creative, CTV - 5 months ago Bose CMO on driving the brand’s cultural impact and the coming AI shakeout - 5 months ago Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition - 5 months ago MediaSense acquires R3 to expand global footprint, service capabilities - 5 months ago Pepsi swaps out burger chain soda orders in brand’s latest video stunt - 5 months ago Heineken USA names new CMO focused on brand building - 5 months ago AppLovin’s breakthroughs in AI-powered advertising propel growth - 6 months ago Yum Brands says AI-powered marketing is helping drive transactions - 6 months ago Cracker Barrel’s new CMO on reconnecting a heritage brand to culture - 6 months ago Amazon’s holiday campaign spotlights classic song, acts of kindness - 6 months ago Amazon’s holiday campaign spotlights classic song, acts of kindness - 6 months ago Amazon trumpets new AI-powered tools for marketers as costs soar - 6 months ago Meta’s generative AI tools find purchase with users and advertisers - 6 months ago
2	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Just did it: Women-focused Super Bowl LIX ads score as other marketers falter - 2 months ago 10 marketing predictions for 2025 as new era of productivity dawns - 4 months ago 7 top campaigns from 2024 and the tactics that drove success - 5 months ago
3	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	10 marketing predictions for 2025 as new era of productivity dawns - 4 months ago 7 top campaigns from 2024 and the tactics that drove success - 5 months ago
4	Sara Karlovitch Mobile Marketer	10 marketing predictions for 2025 as new era of productivity dawns - 4 months ago 7 top campaigns from 2024 and the tactics that drove success - 5 months ago