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Peter Adams
Retail Dive, Mobile Marketer
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1
Peter Adams
Retail Dive
Senior reporter, Marketing Dive.
New York
Reporting
J. Crew taps Skims vet to lead marketing
- 6 days ago
J. Crew taps Skims marketer as CMO to boost cultural relevance
- 6 days ago
Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
- 7 days ago
Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos
- 9 days ago
7 top campaigns from 2024 and the tactics that drove success
- 9 days ago
Adobe names former Intuit marketer as CMO to expand brand reach
- 10 days ago
Why Google’s potential Chrome sell-off could sow fresh marketing disruption
- 20 days ago
Mediaocean acquires Innovid to sharpen focus on creative, CTV
- 21 days ago
Bose CMO on driving the brand’s cultural impact and the coming AI shakeout
- 21 days ago
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition
- 23 days ago
MediaSense acquires R3 to expand global footprint, service capabilities
- 24 days ago
Pepsi swaps out burger chain soda orders in brand’s latest video stunt
- 27 days ago
Heineken USA names new CMO focused on brand building
- about 1 month ago
AppLovin’s breakthroughs in AI-powered advertising propel growth
- about 1 month ago
Yum Brands says AI-powered marketing is helping drive transactions
- about 1 month ago
Cracker Barrel’s new CMO on reconnecting a heritage brand to culture
- about 1 month ago
Amazon’s holiday campaign spotlights classic song, acts of kindness
- about 1 month ago
Amazon’s holiday campaign spotlights classic song, acts of kindness
- about 1 month ago
Amazon trumpets new AI-powered tools for marketers as costs soar
- about 1 month ago
Meta’s generative AI tools find purchase with users and advertisers
- about 1 month ago
Google ads performance robust despite existential threats
- about 1 month ago
VML unites design capabilities, talent under new studio offering
- about 2 months ago
Columbia revamps creative strategy with new top marketer, agency
- about 2 months ago
Columbia revamps creative strategy with new top marketer, agency
- about 2 months ago
Red Lobster appoints new CMO to usher in post-bankruptcy era
- about 2 months ago
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
- about 2 months ago
Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick
- about 2 months ago
Publicis again raises guidance as personalization bets attract clients
- about 2 months ago
Inside Walmart’s pop culture-heavy 2024 holiday campaign
- about 2 months ago
Domino’s promotes brand chief to CMO to sharpen global strategy
- about 2 months ago
Moët Hennessy on balancing generative AI hype with luxury expectations
- about 2 months ago
Starbucks hands US creative duties to WPP amid turnaround push
- about 2 months ago
Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign
- about 2 months ago
Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators
- 2 months ago
Life cereal brings back Mikey to ride wave of nostalgic marketing
- 3 months ago
JCPenney’s Prime Video football blitz ties celebrities to weekly deals
- 3 months ago
Former Hyundai CMO named X’s global head of marketing
- 3 months ago
VML Global CEO Jon Cook on agency merger, AI bets and optimism
- 3 months ago
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
- 3 months ago
E.l.f. Cosmetics bows entertainment brand with original album release
- 3 months ago
Coke Zero Sugar leans into gaming to reach Gen Z college football fans
- 4 months ago
Marketing data security threats are rising: Where CMOs see gaps
- 4 months ago
Gap gets loose with pop star Troye Sivan in latest dance-heavy ads
- 4 months ago
Netflix boosts advertiser dealmaking with fine-tuned strategy
- 4 months ago
Simon Cowell judges Domino’s Pizza alongside new quality captains
- 4 months ago
Walmart’s ad unit extends blockbuster growth streak, boosting profits
- 4 months ago
James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads
- 4 months ago
Choice Hotels names new creative, media agencies to drive brand awareness
- 4 months ago
Allbirds CMO on why brand building is key to company’s turnaround plan
- 4 months ago
Weight Watchers debuts new creative as it navigates weight-loss drug boom
- 4 months ago
2
Jessica Deyo
Mobile Marketer
Editor at Marketing Dive.
Columbus, Ohio
marketing
7 top campaigns from 2024 and the tactics that drove success
- 9 days ago
3
Chris Kelly
Mobile Marketer
Words @washingtonpost etc.
Washington, D.C.
writing
7 top campaigns from 2024 and the tactics that drove success
- 9 days ago
4
Sara Karlovitch
Mobile Marketer
7 top campaigns from 2024 and the tactics that drove success
- 9 days ago