Alyssa Boyle from AdExchanger - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism		This Platform Will Let Anyone Buy Political Ads - about 1 month ago Don’t Go Dark On Advertising During Election Season, New Research Suggests - 2 months ago How This Analytics Startup – A Spinoff Of GumGum – Tackles Sports Sponsorship Measurement - 3 months ago Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? - 3 months ago Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers - 3 months ago Netflix Sees 150% Jump In Upfront Ad Sales This Year - 3 months ago Copying Netflix Is Part Of The Streaming Profitability Playbook - 3 months ago The First Programmatic Olympics Is Attracting New Advertisers - 4 months ago Why Toyota’s Olympics Exit Opens Up The Games For Hyundai - 4 months ago Roku Taps The Trade Desk’s UID2 To Draw In New Demand - 4 months ago Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy - 4 months ago How One DTC Startup Is “De-risking” Its Business As It Prepares For A Potential TikTok Ban - 4 months ago BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service - 4 months ago Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy - 4 months ago Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It - 4 months ago This Startup Is Serving Up A Cocktail Of CTV And DOOH - 5 months ago TV Advertisers Are Revisiting Their Relationships With DSPs - 5 months ago IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance - 5 months ago This Startup Wants To Capitalize By Undercutting Social Video Prices - 5 months ago Measure Me This - 5 months ago Roku Will Pass More Data In The Bidstream - 5 months ago Madhive Acquires Frequence In A Push For Local Omnichannel Budgets - 5 months ago Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin - 6 months ago Alternative IDs Hold Promise, But Lack Scale - 6 months ago How Streamers Respond To Mounting Pressure From Buyers And Investors - 7 months ago Vizio’s Vision For Programmatic And Home Screen Monetization - 7 months ago Innovid Wants To Create Harmony Within The CTV Supply Chain - 7 months ago Ad Tech’s Performance Review - 8 months ago How To Measure TV And Video Viewership When Every Currency Is Different - 8 months ago LinkedIn Is All Business With CTV - 8 months ago How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children - 8 months ago The JIC Certifies Comscore And VideoAmp As National TV Currencies - 8 months ago Nielsen Claims Its Place In The TV Currency Race - 8 months ago How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory - 8 months ago How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory - 8 months ago Seedtag Cuts Its Teeth On CTV With Contextual Targeting - 8 months ago Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH - 8 months ago How Disney Juggles Direct Supply Paths Without Disintermediating SSPs - 8 months ago NBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement - 8 months ago Comscore Touts MRC Accreditation That Could Outshine Nielsen’s - 8 months ago Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss - 8 months ago Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time - 8 months ago Whoopi Goldberg Is Making A Name For Herself In Streaming - 8 months ago Must-See Sessions At CTV Connect - 8 months ago What Is A Data Broker? - 9 months ago Unpacking ‘Performance TV’ - 9 months ago Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth - 9 months ago Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV - 9 months ago Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future - 9 months ago Vizio’s Profitability Could Be A Boon For Walmart’s Ads Business - 9 months ago