Alyssa Boyle from AdExchanger - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism		Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy - 10 days ago How One DTC Startup Is “De-risking” Its Business As It Prepares For A Potential TikTok Ban - 11 days ago BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service - 15 days ago Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy - 17 days ago Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It - 19 days ago This Startup Is Serving Up A Cocktail Of CTV And DOOH - 24 days ago TV Advertisers Are Revisiting Their Relationships With DSPs - 29 days ago IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance - about 1 month ago This Startup Wants To Capitalize By Undercutting Social Video Prices - about 1 month ago Measure Me This - about 1 month ago Roku Will Pass More Data In The Bidstream - about 1 month ago Madhive Acquires Frequence In A Push For Local Omnichannel Budgets - about 2 months ago Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin - 2 months ago Alternative IDs Hold Promise, But Lack Scale - 2 months ago How Streamers Respond To Mounting Pressure From Buyers And Investors - 3 months ago Vizio’s Vision For Programmatic And Home Screen Monetization - 4 months ago Innovid Wants To Create Harmony Within The CTV Supply Chain - 4 months ago Ad Tech’s Performance Review - 4 months ago How To Measure TV And Video Viewership When Every Currency Is Different - 4 months ago LinkedIn Is All Business With CTV - 4 months ago How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children - 4 months ago The JIC Certifies Comscore And VideoAmp As National TV Currencies - 4 months ago Nielsen Claims Its Place In The TV Currency Race - 4 months ago How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory - 4 months ago How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory - 4 months ago Seedtag Cuts Its Teeth On CTV With Contextual Targeting - 4 months ago Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH - 4 months ago How Disney Juggles Direct Supply Paths Without Disintermediating SSPs - 4 months ago NBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement - 4 months ago Comscore Touts MRC Accreditation That Could Outshine Nielsen’s - 4 months ago Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss - 4 months ago Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time - 4 months ago Whoopi Goldberg Is Making A Name For Herself In Streaming - 4 months ago Must-See Sessions At CTV Connect - 5 months ago What Is A Data Broker? - 5 months ago Unpacking ‘Performance TV’ - 5 months ago Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth - 5 months ago Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV - 5 months ago Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future - 5 months ago Vizio’s Profitability Could Be A Boon For Walmart’s Ads Business - 5 months ago WBD’s Overall Revenue Is Down – But Streaming And Sports Could Bring A Bounceback - 5 months ago Advertisers Race For Brand Awareness In NASCAR’s Daytona 500 - 5 months ago When Walled Gardens Collide - 5 months ago Why ‘Family-Focused’ Streaming Platform Future Today Is Tweaking Its Image - 5 months ago Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset - 5 months ago How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming - 5 months ago Roku Touts A ‘Solid Rebound’ In Video Advertising - 5 months ago Why Temu Spent Tens Of Millions On Its Super Bowl Play - 5 months ago Tastemade Wants Viewers To Feast On FAST - 5 months ago This Year’s Super Bowl Is All About Reaching Gen Z - 6 months ago