Anthony Vargas from AdExchanger - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Anthony Vargas AdExchanger Associate Editor at AdExchanger. EditingAdvertising		Google Ads Will Now Use A Trusted Execution Environment By Default - 4 days ago Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” - 5 days ago AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster - 11 days ago Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation - 13 days ago Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita - 28 days ago Browser Extension Developers Say Google And Apple Need CMA Oversight - about 1 month ago Switch To First-Price Auctions Takes A Bite Out Of PubMatic’s Desktop Display Biz - about 1 month ago Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory - 3 months ago Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports - 3 months ago Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio - 3 months ago Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem - 3 months ago Business Insider Embraces Emotional Analysis To Boost Contextual Targeting - 5 months ago Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships - 5 months ago Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? - 5 months ago Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up - 6 months ago Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots - 6 months ago DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads? - 6 months ago The Viral Cerveza Cristal Ads Were Funny – But They’re Also A Cautionary Tale For CTV Advertising Ambitions - 6 months ago New York’s MTA Enables Programmatic Across Its Entire DOOH Network - 6 months ago Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms - 6 months ago MFA: The A Is For Arbitrage … And Adalytics - 6 months ago Ad Ops Tech Startup Aditude Acquires CPMStar To Snag More Direct Gaming Deals - 6 months ago Inside The Secret Meetings To Define MFA - 6 months ago IAS Adds Another Shade Of Gray To The MFA Debate - 7 months ago G/O Media Rides The Contextual Wave In Bid For Profitability - 7 months ago Magnite’s CTV Spend Swelled By 20% In 2023 - 7 months ago What Reddit’s IPO Filing Reveals About Its Ads Business - 7 months ago Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard - 7 months ago DTC Brands Are Trying Email, Since Social Alone Won’t Cut It - 7 months ago DoubleVerify Says Classifying MFA Means Considering Shades Of Gray - 7 months ago How Reward-Fueled Registrations Bring Addressable Traffic To Midsize Publishers - 7 months ago Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns - 8 months ago Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited - 8 months ago Future Predicts In-House Measurement Will Spur More US Ad Spend - 8 months ago 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads - 9 months ago 2023: The Year SPO Went Mainstream - 9 months ago Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers - 9 months ago The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 - 9 months ago Why Likewise Is Focusing On Direct Deals Instead Of Programmatic - 9 months ago Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data - 10 months ago AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? - 10 months ago 23andMe Wants To Make CTV Part Of Its DNA - 10 months ago NewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation - 10 months ago Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform - 10 months ago GroupM Does Its Part To Kickstart Privacy Sandbox Testing - 10 months ago Women-Led Gaming Agency Skip4 Launches To Grab More Media Budgets For Video Games - 10 months ago PubMatic Is Building For The Day Advertising Demand Takes Off Again - 10 months ago Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales - 10 months ago BuzzFeed’s Struggles Continue As It Banks On Gen AI And Long-Form Video - 11 months ago Attention Vendors Team Up To Crack The YouTube Measurement Code - 11 months ago