Anthony Vargas from AdExchanger - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Anthony Vargas AdExchanger Associate Editor at AdExchanger. EditingAdvertising		Even Sony Needed Guidance For Its First In-Game Ad Campaign - 6 days ago Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video - 12 days ago NYT’s Ad And Subscription Revenue Surge As WaPo Flails - 13 days ago Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces - 18 days ago Discover Wiped Out MFA Spend By Following These Four Basic Steps - 23 days ago The In-Game Ad Market is Expanding, One SDK At A Time - 28 days ago What Publishers Need To Know About Floor Pricing - about 1 month ago TikTok Video For Open Web Publishers? Outbrain Built It. - about 2 months ago Google Ads Will Now Use A Trusted Execution Environment By Default - 2 months ago Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” - 2 months ago AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster - 2 months ago Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation - 2 months ago Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita - 3 months ago Browser Extension Developers Say Google And Apple Need CMA Oversight - 3 months ago Switch To First-Price Auctions Takes A Bite Out Of PubMatic’s Desktop Display Biz - 3 months ago Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory - 5 months ago Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports - 5 months ago Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio - 5 months ago Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem - 5 months ago Business Insider Embraces Emotional Analysis To Boost Contextual Targeting - 7 months ago Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships - 7 months ago Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? - 7 months ago Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up - 8 months ago Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots - 8 months ago DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads? - 8 months ago The Viral Cerveza Cristal Ads Were Funny – But They’re Also A Cautionary Tale For CTV Advertising Ambitions - 8 months ago New York’s MTA Enables Programmatic Across Its Entire DOOH Network - 8 months ago Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms - 8 months ago MFA: The A Is For Arbitrage … And Adalytics - 8 months ago Ad Ops Tech Startup Aditude Acquires CPMStar To Snag More Direct Gaming Deals - 8 months ago Inside The Secret Meetings To Define MFA - 8 months ago IAS Adds Another Shade Of Gray To The MFA Debate - 9 months ago G/O Media Rides The Contextual Wave In Bid For Profitability - 9 months ago Magnite’s CTV Spend Swelled By 20% In 2023 - 9 months ago What Reddit’s IPO Filing Reveals About Its Ads Business - 9 months ago Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard - 9 months ago DTC Brands Are Trying Email, Since Social Alone Won’t Cut It - 9 months ago DoubleVerify Says Classifying MFA Means Considering Shades Of Gray - 9 months ago How Reward-Fueled Registrations Bring Addressable Traffic To Midsize Publishers - 10 months ago Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns - 10 months ago Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited - 10 months ago Future Predicts In-House Measurement Will Spur More US Ad Spend - 10 months ago 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads - 11 months ago 2023: The Year SPO Went Mainstream - 11 months ago Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers - 11 months ago The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 - 11 months ago Why Likewise Is Focusing On Direct Deals Instead Of Programmatic - 11 months ago Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data - 12 months ago AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? - 12 months ago 23andMe Wants To Make CTV Part Of Its DNA - 12 months ago