Anthony Vargas from AdExchanger - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Anthony Vargas AdExchanger Associate Editor at AdExchanger. EditingAdvertising		TripleLift’s New CEO Dave Helmreich On Standing Out In The Crowded SSP Market - 9 days ago Billion-Dollar Reddit Upvotes AI Search, Downvotes Google’s Algorithm - 10 days ago Dotdash Meredith Brings Its Contextual Targeting Solution To The Open Web - 10 days ago Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier - 10 days ago Pinterest’s Performance Play Pays Off - 16 days ago Advertising Isn’t A Major Growth Driver For Top News Publishers - 16 days ago What’s The Holdup On Adoption Of The IAB Tech Lab’s Video Ad Standard? - 16 days ago AdExchanger’s Top 10 (Or 16) Most Popular Opinion Columns Of 2024 - about 2 months ago How Us Weekly’s Publisher Turned Away From MFA - 2 months ago IAB Tech Lab Is Redefining Seller Defined Audiences - 2 months ago Permutive’s CEO Breaks Down The Programmatic Market Dynamics Driving Curation - 3 months ago True Crime Podcasts Can Win Advertisers – As Long As The Discourse Stays Civil - 3 months ago The Guardian Is Following Programmatic Budgets To Private Marketplaces - 3 months ago No More TV Drug Ads? Don’t Hold Your Breath - 3 months ago Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) - 3 months ago Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs - 3 months ago Even Sony Needed Guidance For Its First In-Game Ad Campaign - 3 months ago Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video - 4 months ago NYT’s Ad And Subscription Revenue Surge As WaPo Flails - 4 months ago Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces - 4 months ago Discover Wiped Out MFA Spend By Following These Four Basic Steps - 4 months ago The In-Game Ad Market is Expanding, One SDK At A Time - 4 months ago What Publishers Need To Know About Floor Pricing - 4 months ago TikTok Video For Open Web Publishers? Outbrain Built It. - 5 months ago Google Ads Will Now Use A Trusted Execution Environment By Default - 5 months ago Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” - 5 months ago AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster - 6 months ago Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation - 6 months ago Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita - 6 months ago Browser Extension Developers Say Google And Apple Need CMA Oversight - 6 months ago Switch To First-Price Auctions Takes A Bite Out Of PubMatic’s Desktop Display Biz - 7 months ago Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory - 8 months ago Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports - 8 months ago Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio - 8 months ago Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem - 9 months ago Business Insider Embraces Emotional Analysis To Boost Contextual Targeting - 10 months ago Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships - 10 months ago Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? - 11 months ago Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up - 11 months ago Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots - 11 months ago DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads? - 11 months ago The Viral Cerveza Cristal Ads Were Funny – But They’re Also A Cautionary Tale For CTV Advertising Ambitions - 11 months ago New York’s MTA Enables Programmatic Across Its Entire DOOH Network - 11 months ago Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms - 11 months ago MFA: The A Is For Arbitrage … And Adalytics - 12 months ago Ad Ops Tech Startup Aditude Acquires CPMStar To Snag More Direct Gaming Deals - 12 months ago Inside The Secret Meetings To Define MFA - 12 months ago IAS Adds Another Shade Of Gray To The MFA Debate - 12 months ago G/O Media Rides The Contextual Wave In Bid For Profitability - 12 months ago Magnite’s CTV Spend Swelled By 20% In 2023 - 12 months ago