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Chris Kelly
Mobile Marketer
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Chris Kelly
Mobile Marketer
Words @washingtonpost etc.
Washington, D.C.
writing
Heineken 0.0 brings mobile safe-driving game competition to US
- 4 days ago
How Wrangler is riding its Western heritage to build brand momentum
- 4 days ago
How TD Bank makes banking accessible to younger, diverse consumers
- 5 days ago
Why Old Navy is throwing back to the ‘90s to burnish its iconic brand
- 6 days ago
Consultancy for in-house agencies launches to update aging model
- 7 days ago
Walmart leverages Fubo’s takeover ad format to connect content, commerce
- 7 days ago
Pizza Hut turns TikTok content into real-world currency for My Box promo
- 11 days ago
Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’
- 11 days ago
Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers
- 11 days ago
Why Nationwide tapped Peyton Manning to sell more than insurance in new ads
- 11 days ago
Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads
- 12 days ago
Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette
- 24 days ago
Why Hinge turned real love stories into a zine written by literary stars
- 26 days ago
Vitaminwater offers free rent to consumers who use its flavors as design inspiration
- about 1 month ago
US Bank celebrates Black achievement with zines in The New York Times
- about 1 month ago
WPP downgrades full-year outlook as it works to modernize offering
- about 1 month ago
Popeyes appoints PepsiCo marketer as new CMO
- about 1 month ago
Campaign Trail: Café Bustelo gives its animated world an icy makeover
- about 1 month ago
Amazon ranks as top brand on TikTok by earned media value: report
- about 2 months ago
Hyundai splits CMO role into creative, performance positions
- about 2 months ago
How Carter’s is pitching kids’ clothes to new Gen Z parents
- about 2 months ago
How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
- about 2 months ago
And just like that, Google won’t be deprecating cookies. What now?
- about 2 months ago
Kellanova expands partnership with IPG to accelerate brand growth
- about 2 months ago
WPP brings back data hotshot Brian Lesser to lead GroupM
- about 2 months ago
Martin Sorrell explains why Monks dropped ‘Media’ from its moniker
- about 2 months ago
How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’
- about 2 months ago
Why Mountain Dew introduced the Mountain Dude to refresh ‘Do The Dew’
- 2 months ago
CeraVe takes on soap operas in new genre-spoofing campaign
- 2 months ago
Honda drives deeper into gaming, esports with Twitch Rivals sponsorship
- 2 months ago
Campaign Trail: Citroën’s revolution liberates electric vehicles from elites
- 2 months ago
Sprite leans into AI remixes for music platform’s return
- 2 months ago
Verizon’s Total Wireless rebrands to break through a crowded category
- 2 months ago
Why marketers keep refreshing brands instead of betting on splashy ads
- 2 months ago
BIC gears up for Olympics, back-to-school with celeb-focused efforts
- 2 months ago
Philadelphia cream cheese spreads original song across streaming, TikTok
- 3 months ago
Coors Light will bury its latest Patrick Mahomes ad in a time capsule
- 3 months ago
ANA bows new cross-media measurement unit, Aquila
- 3 months ago
Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays
- 3 months ago
Oscar Mayer hacks fake ads to show off its bacon-smoking process
- 3 months ago
How BodyArmor’s CMO is playing catch-up in the crowded hydration market
- 3 months ago
United Airlines takes flight with airline industry’s first media network
- 3 months ago
How Dr Pepper passed Pepsi by marketing around football, flavor innovation
- 3 months ago
Campaign Trail: Essentia plays H.O.R.S.E. on a horse with Jimmy Butler
- 4 months ago
Hyundai spotlights benefits of going electric in supercharged ads
- 4 months ago
How Coca-Cola bottled the vibrancy of Africa for its latest creation
- 4 months ago
Liquid I.V. refreshes brand to stand out in evolving hydration market
- 5 months ago
How McDonald’s and Burger King diverge on value-driven messaging
- 5 months ago
Why video is key to Roblox’s evolving advertising strategy
- 5 months ago
Campaign Trail: StreetEasy illustrates house-hunting odyssey as Renaissance art
- 5 months ago