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Chris Kelly
Mobile Marketer, Retail Dive
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Recent Articles on Subject
1
Chris Kelly
Mobile Marketer
Words @washingtonpost etc.
Washington, D.C.
writing
How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’
- 4 days ago
Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution
- 5 days ago
Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt
- 5 days ago
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
- 6 days ago
How Walmart Connect is growing the ‘connective tissue’ of retail media
- 27 days ago
R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation
- 29 days ago
How instant-ramen marketer Samyang built Gen Alpha’s favorite brand
- 29 days ago
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
- 29 days ago
True Religion centers on authenticity for ‘Own Your True’ brand platform
- about 2 months ago
How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’
- about 2 months ago
Califia Farms drops purpose-driven ‘Green Album’ to boost plants, people
- about 2 months ago
Just did it: Women-focused Super Bowl LIX ads score as other marketers falter
- about 2 months ago
Kia counterprograms Super Bowl with mobile game
- about 2 months ago
Breaking into the big game: Tips for first-time Super Bowl advertisers
- about 2 months ago
As Super Bowl’s cultural cachet grows, brands look beyond in-game ads
- about 2 months ago
Starbucks says ‘Hello Again’ by advertising around the Super Bowl
- about 2 months ago
Google’s AI tools power Omoda’s online personal stylist platform
- 3 months ago
State Farm will not advertise during Super Bowl amid Los Angeles fires
- 3 months ago
Coors Light preps case of the Mondays for day after the Super Bowl
- 3 months ago
Albertsons, DoorDash boost advertiser offerings around data, measurement
- 3 months ago
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
- 3 months ago
10 marketing predictions for 2025 as new era of productivity dawns
- 3 months ago
Horizon Media Holdings appoints former IBM exec as first president
- 3 months ago
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
- 3 months ago
RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck
- 3 months ago
TurboTax showcases how AI streamlines tax preparation in new campaign
- 3 months ago
Domino’s CMO on how Emergency Pizzas meet consumers where they are
- 3 months ago
How JBL’s college marketing is evolving to deliver long-term brand value
- 3 months ago
P.F. Chang’s finds new CMO in Ticketmaster, PepsiCo marketer
- 4 months ago
Programmatic ad spend grows alongside efficiency gains: ANA
- 4 months ago
Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up
- 4 months ago
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
- 4 months ago
Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita
- 4 months ago
Cameo welcomes over 31,000 self-enrolled creators with CameoX
- 4 months ago
Why Powerade is letting athletes pause partnerships to prioritize mental health
- 4 months ago
7 top campaigns from 2024 and the tactics that drove success
- 4 months ago
Why Google Shopping turned holiday gift-giving into a game show
- 4 months ago
Domino’s brings Emergency Pizza to ‘Squid Game’ with ad partnership
- 4 months ago
Oscar Mayer reheats classic bologna ad with sing-to-pay campaign
- 4 months ago
Pizza Hut adds Deutsch, VML to agency roster
- 4 months ago
Why specialty cheese Alouette rebranded right before the holidays
- 4 months ago
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
- 4 months ago
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
- 4 months ago
Publicis Sapient teams with Google Cloud to boost AI marketing efforts
- 4 months ago
Macy’s CMO on why telling a cohesive marketing story is crucial
- 4 months ago
Why Google Shopping turned holiday gift-giving into a game show
- 4 months ago
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
- 4 months ago
Monopoly Go! looks to stay on top with star-studded campaign
- 4 months ago
Viant seeks CTV edge with IRIS.TV acquisition
- 4 months ago
Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game
- 4 months ago
2
Peter Adams
Mobile Marketer
Senior reporter, Marketing Dive.
New York
Reporting
Just did it: Women-focused Super Bowl LIX ads score as other marketers falter
- about 2 months ago
10 marketing predictions for 2025 as new era of productivity dawns
- 3 months ago
7 top campaigns from 2024 and the tactics that drove success
- 4 months ago
3
Jessica Deyo
Mobile Marketer
Editor at Marketing Dive.
Columbus, Ohio
marketing
10 marketing predictions for 2025 as new era of productivity dawns
- 3 months ago
7 top campaigns from 2024 and the tactics that drove success
- 4 months ago
4
Sara Karlovitch
Mobile Marketer
10 marketing predictions for 2025 as new era of productivity dawns
- 3 months ago
7 top campaigns from 2024 and the tactics that drove success
- 4 months ago