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	Profile	Recent Articles on Subject
1	Joe McKendrick ZDNet Pondering disruption, tech, optimism. Northeast USA disruptiontechnology	Here's what AI likely means for traditional BI and analytics tools - 19 days ago AI's latest trick: Better KPIs for measuring business success - about 1 year ago
2	Joe Mckendrick ZDNet Pondering disruption, tech, optimism. Northeast USA disruptiontechnology	Here's what AI likely means for traditional BI and analytics tools - 19 days ago AI's latest trick: Better KPIs for measuring business success - about 1 year ago
3	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Albertsons, DoorDash boost advertiser offerings around data, measurement - about 2 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 11 months ago How to tackle measurement as Google rolls out open-source marketing mix modeling - 12 months ago
4	Anna Heim TechCrunch @TechCrunchPlus Daily Reporter. Startups enthusiast. Multilingual. Somewhere on the Internet startupstechnologymedialearning	Datadog challenger Dash0 aims to dash observability bill shock - 4 months ago
5	Nathan Eddy InformationWeek Surrey, England	CIOs Resist AI Hard Sell as Adoption Tactics Shift - 6 months ago
6	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Marketing data security threats are rising: Where CMOs see gaps - 7 months ago Google ad revenue resilient as company contends with cookie, AI transitions - 7 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 8 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 10 months ago Ad tech, agency firms continue to prop up MFAs despite crackdown pledges - 12 months ago WPP feels pinch of tech pullback as AI strategy comes into focus - about 1 year ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - about 1 year ago Amazon upgrades ad suite with new data clean room, AI image generator - over 1 year ago Marketers see promise in push to ‘decouple’ retail media data - over 1 year ago Publicis extends winning streak as data-driven services provide windfall - over 1 year ago Why Momentum is betting machine learning can upgrade experiential - over 1 year ago TikTok looks past last-click as part of measurement suite expansion - over 1 year ago
7	Carrie Pallardy InformationWeek Freelance writer. Chicago writingediting	How Much Data Is Too Much for Organizations to Derive Value? - 8 months ago
8	Joao-Pierre S. Ruth InformationWeek Senior Editor InformationWeek. Corporate goth. New Jersey tech policyfintechcloudedge	Who Owns Me: Data Monetization, Data Privacy, and Data Ownership - 9 months ago Guinness, an Aircraft Carrier, and the History of Data - over 1 year ago Podcast: Vanguard’s Ryan Swann on Big Data Strategies for Big Assets - over 1 year ago
9	Louis Columbus VentureBeat Cloud-native security platform. Remote securitycloudtechnology	Zscaler finds enterprise AI adoption soars 600% in less than a year, putting data at risk - 11 months ago
10	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Why retail media’s future depends on first-party data integration and accuracy - 12 months ago How cookie deprecation, first-party data and privacy regulations are impacting the data landscape - 12 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - over 1 year ago Media companies need data collaboration platforms to drive growth, not just data clean rooms - over 1 year ago

Journalists covering Data/Analytics