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	Profile	Recent Articles on Subject
1	Kana Inagaki Financial Times Tokyo bureau chief @FinancialTimes. Tokyo, Japan politicseconomytravel	Jaguar’s rebrand has divided opinion. Is ‘Project Roar’ the road to success? - 7 days ago
2	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Hostess refreshes packaging, logo as part of modernization drive - 8 days ago Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition - about 1 month ago Pepsi swaps out burger chain soda orders in brand’s latest video stunt - about 1 month ago VML unites design capabilities, talent under new studio offering - about 2 months ago Columbia revamps creative strategy with new top marketer, agency - about 2 months ago Columbia revamps creative strategy with new top marketer, agency - about 2 months ago Starbucks hands US creative duties to WPP amid turnaround push - 2 months ago Verizon unveils future-facing new look with ad campaign nodding to its past - 6 months ago Manischewitz rebrands to extend appeal beyond kosher aisle - 9 months ago Nike commits to bolder brand marketing as part of rebound plan - 9 months ago Quaker celebrates everyday moments of affirmation in creative reset - 10 months ago Trivago introduces brand refresh with ads localized with help from AI - about 1 year ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - about 1 year ago How General Mills refreshed its fruit snack brands to fend off disruptors - about 1 year ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - about 1 year ago Adidas puts fresh foot forward with global campaign honoring Trefoil icon - about 1 year ago Ikea streamlines global brand marketing under IPG’s McCann - over 1 year ago
3	Meagan Parrish Pharma Voice Senior editor @industrydive. Pharma world follower. Wisconsin, USA pharmaceuticalsjournalismparenting	The big rebrand: Why these 4 biopharmas changed their name this year - 17 days ago
4	Darryl Davis Inman Real estate news source. real estatenewstechnology	Your 2025 real estate branding health power-up checklist - 19 days ago 8 steps to launching your personal brand as a new real estate agent - about 1 month ago
5	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Why specialty cheese Alouette rebranded right before the holidays - 24 days ago Why Old Navy is throwing back to the ‘90s to burnish its iconic brand - 3 months ago Consultancy for in-house agencies launches to update aging model - 3 months ago Kellanova expands partnership with IPG to accelerate brand growth - 5 months ago Martin Sorrell explains why Monks dropped ‘Media’ from its moniker - 5 months ago Verizon’s Total Wireless rebrands to break through a crowded category - 5 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 5 months ago Liquid I.V. refreshes brand to stand out in evolving hydration market - 8 months ago Wayfair refreshes brand ahead of first large-format store opening - 9 months ago Ocean Spray reveals first major brand overhaul in 20-plus years - 11 months ago
6	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year - 25 days ago ‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand - 30 days ago Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z - 10 months ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - 11 months ago
7	Jon Robinson City A.M. UK Editor at City AM. Manchester editingjournalism	Why ‘radical’ Jaguar rebrand is following in Apple’s footsteps - 29 days ago
8	Eliot Wilson City A.M. Writer, essayist, adviser. Co-founder of Pivot Point. London, England writingconsultingjournalismpolitics	Jaguar rebrand shows the risk of embracing the fleeting ‘now’ - 29 days ago
9	Dabitch Adland Home of commercial collection. Adland advertisingnews	Jaguar - Fearless, exuberant, compelling - mocked by Musk. - about 1 month ago Pro-bono campaign from JOAN creative delivers new branding for the Nia Centre: "Where Art Makes Culture" - 10 months ago Transformation and Innovation Company inplural Debuts In New York - 10 months ago
10	Tatiana Walk-Morris Retail Dive Journalist. Amplifying unheard voices. Chicago, Illinois / Detroit, Michigan journalismblogging	Qurate’s new strategy banks on streaming, social media platforms - about 1 month ago Best Buy updates brand with new tagline, hologram spokesperson - 5 months ago

Journalists covering rebranding