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Tags: digiday+mediabuyingbriefing Retail Revolution Digiday+ Media Buying Briefing Strategizing for the Future

	Profile	Recent Articles on Subject
1	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet - 21 days ago Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow - about 1 month ago ‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions - 2 months ago Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’ - 4 months ago Companies seem determined to make everything a retail media network. How did we get here? - 6 months ago CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape - 8 months ago ‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape - 9 months ago Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie - 9 months ago The Home Depot rebrands its retail media network in pitch for ad dollars - 9 months ago How media buyers view the retail media landscape — from Amazon to Walmart to Wawa - 9 months ago How advertisers are grappling with the influx of retail media networks - about 1 year ago JCPenney throws ad dollars at live sports to broaden its media mix as the industry waits for scripted TV to return - about 1 year ago
2	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Unlock Retail Media’s Full Potential With These Effective Strategies - 28 days ago
3	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree - 29 days ago Amazon unboxes advertiser capabilities spanning AI, DSP and insights - 2 months ago How Home Depot is renovating its retail media network to reach more advertisers - 9 months ago Instacart earns MRC accreditation as retail media competition heats up - 9 months ago
4	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	12 Tips For Optimizing Retail Media Investments - about 1 month ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - 12 months ago CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It - about 1 year ago
5	Daphne Howland Retail Dive Award-winning reporter. Film and theater critic. Portland, Maine reportingfilm criticismtheater criticism	Why some retail has been resilient against Amazon - about 2 months ago
6	Georgia Wright Retail Gazette Senior journo at Retail Gazette. London, England RetailJournalism	Ocado unveils new retail media offer to drive ‘measurable growth’ - 3 months ago Tesco signs ‘landmark’ retail media partnership - 6 months ago
7	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Despite retail media’s growth, in-store measurement is still playing catchup - 3 months ago Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 5 months ago As retail media grows, more agencies are implementing their own ways to guide clients - 12 months ago Alternative media tries to grab the spotlight, but the economy has other plans - about 1 year ago Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort - about 1 year ago
8	AdExchanger AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Retail Media’s Unselfish Growth Engine; YouTube’s Known Unknowns - 4 months ago The News Is Losing, What’s New?; CTV And Retail Media Are All The Rage - 7 months ago Can Retail’s Long Tail Tie Together?; Don’t Text And Drive - about 1 year ago TV Inventory Keeps Dwindling; The MFA And DEI Mixup - about 1 year ago Call It Consumer Health; The Rise(-ish) Of The Media Agency - about 1 year ago
9	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Marketers’ ad spend to grow in H2 led by social media and display, report finds - 4 months ago
10	Tatiana Walk-Morris Retail Dive Journalist. Amplifying unheard voices. Chicago, Illinois / Detroit, Michigan journalismblogging	Macy’s expands post-purchase offers in a boost to its media network - 4 months ago Macy’s names new VP of media network - 10 months ago Apparel retailers dominate prime corridor leasing: report - about 1 year ago

Journalists covering retail media