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Tags: digiday+mediabuyingbriefing Retail Revolution Digiday+ Media Buying Briefing Strategizing for the Future

	Profile	Recent Articles on Subject
1	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	12 Tips For Optimizing Retail Media Investments - 3 days ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - 11 months ago CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It - about 1 year ago
2	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	MediaSense acquires R3 to expand global footprint, service capabilities - 5 days ago Walmart builds wide lead among US retail media networks, report finds - 4 months ago Walmart builds wide lead among US retail media networks, report finds - 5 months ago Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth - 5 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 8 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 8 months ago Walmart-Vizio deal raises fresh concerns about retail media walled gardens - 9 months ago Walmart buys Vizio for $2.3B as retail media race turns to streaming - 9 months ago ‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier - 10 months ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago Omnicom boosts retail media offer with Flywheel Digital acquisition - about 1 year ago Marketers see promise in push to ‘decouple’ retail media data - about 1 year ago
3	Daphne Howland Retail Dive Award-winning reporter. Film and theater critic. Portland, Maine reportingfilm criticismtheater criticism	Why some retail has been resilient against Amazon - 26 days ago The Paper Store dedicates $60M to brick-and-mortar expansion - about 1 month ago
4	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions - about 1 month ago Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’ - 2 months ago Companies seem determined to make everything a retail media network. How did we get here? - 4 months ago CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape - 7 months ago ‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape - 8 months ago Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie - 8 months ago The Home Depot rebrands its retail media network in pitch for ad dollars - 8 months ago How media buyers view the retail media landscape — from Amazon to Walmart to Wawa - 8 months ago How advertisers are grappling with the influx of retail media networks - about 1 year ago JCPenney throws ad dollars at live sports to broaden its media mix as the industry waits for scripted TV to return - about 1 year ago
5	Chris Kelly Retail Dive Words @washingtonpost etc. Washington, D.C. writing	Amazon unboxes advertiser capabilities spanning AI, DSP and insights - about 1 month ago How Home Depot is renovating its retail media network to reach more advertisers - 8 months ago Instacart earns MRC accreditation as retail media competition heats up - 8 months ago Foot Locker hypes up holidays with major brands, NBA stars - about 1 year ago
6	Georgia Wright Retail Gazette Senior journo at Retail Gazette. London, England RetailJournalism	Ocado unveils new retail media offer to drive ‘measurable growth’ - 2 months ago Tesco signs ‘landmark’ retail media partnership - 5 months ago
7	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Despite retail media’s growth, in-store measurement is still playing catchup - 2 months ago Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 4 months ago As retail media grows, more agencies are implementing their own ways to guide clients - 11 months ago Alternative media tries to grab the spotlight, but the economy has other plans - 11 months ago Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort - about 1 year ago
8	AdExchanger AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Retail Media’s Unselfish Growth Engine; YouTube’s Known Unknowns - 3 months ago The News Is Losing, What’s New?; CTV And Retail Media Are All The Rage - 6 months ago Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing - 8 months ago Can Retail’s Long Tail Tie Together?; Don’t Text And Drive - about 1 year ago TV Inventory Keeps Dwindling; The MFA And DEI Mixup - about 1 year ago Call It Consumer Health; The Rise(-ish) Of The Media Agency - about 1 year ago
9	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Marketers’ ad spend to grow in H2 led by social media and display, report finds - 3 months ago
10	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - 3 months ago Goodway Group launches retail media accelerator to bring order to a growing industry - 6 months ago As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings - 10 months ago Media Buying Briefing: A look at agencies’ holiday spending strategies this year - 12 months ago Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic - about 1 year ago Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs - about 1 year ago

Journalists covering retail media