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Aaron Baar
Mobile Marketer, Retail Dive
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Aaron Baar
Mobile Marketer
CTO. Social media and open source analyst.
Seattle, Washington
technology
social media analysis
Mod Op acquires RTO+P for more creative firepower
- 9 months ago
Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign
- 9 months ago
Marriott Bonvoy joins March Madness craze to celebrate game-day rituals
- 9 months ago
Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up
- 9 months ago
IAB, MRC draft preliminary AR measurement guidelines for advertisers
- 9 months ago
Adidas tells athletes of all types: ‘You got this’
- 9 months ago
Pizza Hut delivers ‘Goodbye Pies’ for Valentine’s Day breakups
- 9 months ago
How Super Bowl advertisers are upping their game on Snapchat
- 9 months ago
NBCU streamlines premium CTV ad buys at local level for auto brands
- 10 months ago
Dentsu adds new AI tools in expansion of AWS partnership
- 10 months ago
Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game
- 10 months ago
Snap brings AR try-on experience to San Francisco art exhibit
- 10 months ago
CMOs gain business savvy and confidence of CEOs, survey finds
- 10 months ago
Global mobile ad spend to reach $402B in 2024 fueled by social, creators
- 10 months ago
Tinder expands global brand platform ahead of Dating Sunday
- 11 months ago
How TurboTax’s new campaign makes moves count on road to Super Bowl
- 11 months ago
Chipotle curates workouts on Strava to support New Year’s resolutions
- 11 months ago
Instagram Reels outperforms TikTok, Facebook for branded video content, report says
- 11 months ago
Kargo adds 3 minority-owned publishers to amplifier program
- 11 months ago
Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play
- 11 months ago
IPG Mediabrands strikes deal with Amazon for ad-supported streaming
- 11 months ago
Hinge dating app launches $1M initiative combatting Gen Z loneliness
- 12 months ago
Globant’s deal for Gut points to challenges facing independent agencies
- 12 months ago
Mars brand Excel Gum uses ASMR to relieve studying stress
- 12 months ago
Honda’s interactive AR murals showcase EVs for holiday shoppers
- 12 months ago
Ad industry ‘not even close’ to realizing net-zero goals, report says
- 12 months ago
Dove, animated influencer promote mental health ahead of Thanksgiving
- 12 months ago
Disney, Verizon help bring children’s wishes to life with AR experience
- about 1 year ago
Trade Desk reports strong Q3 earnings as UID2 continues to gain steam
- about 1 year ago
Lay’s, reality star Matt James join viral TikTok trend with cookbook kit
- about 1 year ago
How Bomb Pop connects with tweens to boost sales
- about 1 year ago
Home Depot, Vizio create shoppable content for the holidays
- about 1 year ago
Stagwell acquires social-first creative agency Movers+Shakers
- about 1 year ago
Home Depot, Vizio create shoppable content for the holidays
- about 1 year ago
Disney+ beefs up ad tier with more targeting, measurement features
- about 1 year ago
Chips Ahoy leverages AR to support multicultural teen artists
- about 1 year ago
IPG Q3 revenue below expectations
- about 1 year ago
Hyundai rides with Disney for branded Ioniq 5
- about 1 year ago
Snap helps brands streamline creator partnerships with new solutions
- about 1 year ago
TikTok unveils Out of Phone OOH ad solution for brands
- about 1 year ago
Stagwell acquires Left Field Labs as it doubles down on AI transformation
- about 1 year ago
Google helps advertisers extend social strategies across its platforms
- about 1 year ago
PMG sharpens CTV, OTT expertise with Camelot acquisition
- about 1 year ago
Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity
- about 1 year ago
Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII
- about 1 year ago
Allegra incorporates air-quality data into new mobile mapping app
- about 1 year ago
Magna: Digital continues to lead ad spend growth
- about 1 year ago
How Airbnb is using its marketing to transcend local rental restrictions
- about 1 year ago