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Kimeko McCoy
Digiday
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Kimeko McCoy
Digiday
Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast.
Atlanta, Georgia
marketing
podcasting
‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
- 8 days ago
TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off
- 15 days ago
‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions
- 22 days ago
Marketers are not won over by new AI-powered search tools
- 27 days ago
Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
- about 2 months ago
Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’
- 2 months ago
Social media platforms fuel AI ad rush with new creative tools
- 2 months ago
Why Sam’s Club’s ad platform is banking on member data to attract advertisers
- 2 months ago
Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
- 3 months ago
How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’
- 3 months ago
‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness
- 3 months ago
WTF is surveillance pricing?
- 3 months ago
Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout
- 3 months ago
What Google’s third-party cookie left turn means for retail media’s growth spurt
- 3 months ago
‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance
- 3 months ago
GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses
- 4 months ago
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
- 4 months ago
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
- 4 months ago
‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness
- 4 months ago
Companies seem determined to make everything a retail media network. How did we get here?
- 4 months ago
Inside ALDO’s in-house generative AI and machine learning strategy
- 4 months ago
Digiday Podcast at Cannes: How Uber Ads is tackling programmatic challenges and AI innovations
- 5 months ago
Digiday Podcast at Cannes: Why Dow Jones CMO Sherry Weiss is focused on AI
- 5 months ago
Beyond the rosé: Navigating Cannes Lions as a sober attendee
- 5 months ago
As DE&I efforts stall, Pinterest expands Inclusion Fund for underrepresented creators
- 5 months ago
Snap eyes growth as TikTok faces uncertain future in the U.S.
- 6 months ago
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
- 6 months ago
Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
- 7 months ago
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
- 7 months ago
‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape
- 7 months ago
Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
- 7 months ago
‘We’re such a different company today’: Inside Olipop’s growth strategy with Chad Wilson, head of marketing
- 7 months ago
The Home Depot rebrands its retail media network in pitch for ad dollars
- 8 months ago
Why the creator industry is setting its sights on on the small screen
- 8 months ago
Best Western overhauls its data ahead of a cookie-less future
- 8 months ago
How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
- 8 months ago
DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape
- 8 months ago
‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics
- 8 months ago
‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts
- 8 months ago
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
- 8 months ago
‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers
- 8 months ago
As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
- 9 months ago
Inside Red Robin’s comeback plan amid a cookie-less future
- 9 months ago
Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
- 9 months ago
In a booming influencer economy, creators seek standardization for payment terms
- 9 months ago
Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy
- 9 months ago
‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
- 9 months ago
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
- 9 months ago
With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
- 9 months ago
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
- 9 months ago