Kimeko McCoy from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting		Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet - 17 days ago Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives - 22 days ago Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready - 22 days ago How ‘Love Is Blind’ stars Lauren and Cameron turned reality TV fame into lasting careers - 25 days ago Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow - 26 days ago ‘We need your trust’: As Trump returns to the White House, DE&I practitioners grapple with an uncertain future - about 1 month ago Digiday editors on Trump administration picks and the impact on the ad industry - about 1 month ago Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics - about 1 month ago ‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes - about 2 months ago TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off - about 2 months ago ‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions - 2 months ago Marketers are not won over by new AI-powered search tools - 2 months ago Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame - 3 months ago Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’ - 3 months ago Social media platforms fuel AI ad rush with new creative tools - 4 months ago Why Sam’s Club’s ad platform is banking on member data to attract advertisers - 4 months ago Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends - 4 months ago How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’ - 4 months ago ‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness - 4 months ago WTF is surveillance pricing? - 4 months ago Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout - 4 months ago What Google’s third-party cookie left turn means for retail media’s growth spurt - 4 months ago ‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance - 5 months ago Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges - 5 months ago GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses - 5 months ago ‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says - 5 months ago ‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness - 5 months ago Companies seem determined to make everything a retail media network. How did we get here? - 5 months ago Inside ALDO’s in-house generative AI and machine learning strategy - 6 months ago Digiday Podcast at Cannes: How Uber Ads is tackling programmatic challenges and AI innovations - 6 months ago Digiday Podcast at Cannes: Why Dow Jones CMO Sherry Weiss is focused on AI - 6 months ago Beyond the rosé: Navigating Cannes Lions as a sober attendee - 6 months ago As DE&I efforts stall, Pinterest expands Inclusion Fund for underrepresented creators - 6 months ago Snap eyes growth as TikTok faces uncertain future in the U.S. - 7 months ago CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape - 8 months ago Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case - 8 months ago How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie - 9 months ago ‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape - 9 months ago Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie - 9 months ago ‘We’re such a different company today’: Inside Olipop’s growth strategy with Chad Wilson, head of marketing - 9 months ago The Home Depot rebrands its retail media network in pitch for ad dollars - 9 months ago Why the creator industry is setting its sights on on the small screen - 9 months ago Best Western overhauls its data ahead of a cookie-less future - 9 months ago How media buyers view the retail media landscape — from Amazon to Walmart to Wawa - 9 months ago DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape - 9 months ago ‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics - 9 months ago ‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts - 10 months ago How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience - 10 months ago ‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers - 10 months ago As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend - 10 months ago