Kimeko McCoy from Digiday - Journalist Profile

	Profile	Contacts	Recent Articles on Subject
1	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting		Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics - 10 days ago ‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes - 14 days ago TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off - 21 days ago ‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions - 28 days ago Marketers are not won over by new AI-powered search tools - about 1 month ago Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame - 2 months ago Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’ - 2 months ago Social media platforms fuel AI ad rush with new creative tools - 2 months ago Why Sam’s Club’s ad platform is banking on member data to attract advertisers - 3 months ago Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends - 3 months ago How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’ - 3 months ago ‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness - 3 months ago WTF is surveillance pricing? - 3 months ago Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout - 3 months ago What Google’s third-party cookie left turn means for retail media’s growth spurt - 3 months ago ‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance - 4 months ago GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses - 4 months ago Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges - 4 months ago ‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says - 4 months ago ‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness - 4 months ago Companies seem determined to make everything a retail media network. How did we get here? - 4 months ago Inside ALDO’s in-house generative AI and machine learning strategy - 4 months ago Digiday Podcast at Cannes: How Uber Ads is tackling programmatic challenges and AI innovations - 5 months ago Digiday Podcast at Cannes: Why Dow Jones CMO Sherry Weiss is focused on AI - 5 months ago Beyond the rosé: Navigating Cannes Lions as a sober attendee - 5 months ago As DE&I efforts stall, Pinterest expands Inclusion Fund for underrepresented creators - 5 months ago Snap eyes growth as TikTok faces uncertain future in the U.S. - 6 months ago CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape - 7 months ago Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case - 7 months ago How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie - 7 months ago ‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape - 8 months ago Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie - 8 months ago ‘We’re such a different company today’: Inside Olipop’s growth strategy with Chad Wilson, head of marketing - 8 months ago The Home Depot rebrands its retail media network in pitch for ad dollars - 8 months ago Why the creator industry is setting its sights on on the small screen - 8 months ago Best Western overhauls its data ahead of a cookie-less future - 8 months ago How media buyers view the retail media landscape — from Amazon to Walmart to Wawa - 8 months ago DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape - 8 months ago ‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics - 8 months ago ‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts - 8 months ago How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience - 9 months ago ‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers - 9 months ago As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend - 9 months ago Inside Red Robin’s comeback plan amid a cookie-less future - 9 months ago Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences - 9 months ago In a booming influencer economy, creators seek standardization for payment terms - 9 months ago Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy - 9 months ago ‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl - 9 months ago For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy - 9 months ago With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how. - 9 months ago