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Tags: ad analytics alex schultz apple att brand marketing direct response

	Profile	Recent Articles on Subject
1	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Knorr targets zillennials in campaign celebrating holiday cooking blunders - 6 days ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 3 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 5 months ago Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign - 8 months ago Kraft cooks up brand refresh, creative platform for unified sauce line - 8 months ago Marketers bullish on generative AI’s potential to boost the creator economy - 8 months ago Why the latest TikTok ban attempt is different — and what it means for marketers - 8 months ago GNC fuels everyday workout routines for March Madness tie-up - 9 months ago Inside the creator marketing trends expected to go viral in 2024 - 11 months ago Snap names Samba TV measurement partner in pitch to entertainment advertisers - 11 months ago
2	Andrew Hutchinson Mobile Marketer Head of Content and Social Media @socialmedia2day. Award-winning author. Canberra, Australia Digital MarketingSocial MediaBlogging	Sociable: How will Trump’s second term impact social media companies? - 13 days ago Sociable: TikTok launches new ad campaign to oppose sell-off bill - 8 months ago Sociable: Meta announces range of updates to Advantage+ and shopping ads - 9 months ago Sociable: Reddit partners with Google on data-sharing deal for search - 9 months ago Sociable: Meta posts solid increases in revenue and usage for Q4 2023 - 10 months ago Sociable: BeReal adds feed for celebrities and brands - 10 months ago Sociable: Is X seeing more usage? New reports indicate rising web traffic - 11 months ago Sociable: The age of virtual influencers is coming, bringing new considerations for brands - 12 months ago Sociable: Will chaos at OpenAI benefit social media’s AI projects? - about 1 year ago Sociable: X’s long-term business is again threatened by Musk’s rule - about 1 year ago Sociable: Breaking down Meta-Amazon deal to ease shopping on Facebook and IG - about 1 year ago Sociable: 34 predictions for social media marketing in 2024 - about 1 year ago Sociable: Meta faces legal action from 42 state attorneys general over addicting teen users - about 1 year ago Sociable: TikTok explores partnership with Google to drive search traffic - about 1 year ago
3	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics - 16 days ago How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’ - 3 months ago With Gen Z all about the group chat now, here’s how marketers are adapting - 11 months ago How social media pros are rewriting brand playbooks for the wave of new social platforms - about 1 year ago
4	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Meta’s generative AI tools find purchase with users and advertisers - 24 days ago Meta’s AI vision: Automating creative and personalizing ads in real time - 4 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 4 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 5 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 7 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 8 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 12 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 12 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 12 months ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago
5	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Inside Disney’s increasingly global approach to selling holiday ads - 24 days ago Meta spotlights how AI investments are paying off for advertisers - 10 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 12 months ago
6	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	How the Biden-Harris administration revitalized the White House’s digital strategy - about 1 month ago LinkedIn eyes B2C marketers as it looks to increase ad dollars - 5 months ago How LinkedIn has quietly become the talk of the content creator community - 8 months ago
7	Nate Delesline III Retail Dive Reporter for RetailDive. Virginia resident. Norfolk, Virginia reportingretail	AAFA pushes again for Facebook, Instagram to join the notorious markets list - about 2 months ago
8	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences - 5 months ago
9	Cara Salpini Mobile Marketer Senior Editor. Basketball fan. Washington, DC editingsportstravel	TikTok Shop looks to woo small businesses with accelerators - 5 months ago
10	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 8 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 11 months ago

Journalists covering Social-media-marketing