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Tags: ad analytics alex schultz apple att brand marketing direct response

	Profile	Recent Articles on Subject
1	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails - 14 days ago
2	Andrew Hutchinson Mobile Marketer Head of Content and Social Media @socialmedia2day. Award-winning author. Canberra, Australia Digital MarketingSocial MediaBlogging	Sociable: Reddit posts solid Q4 revenue growth - 18 days ago Sociable: Big tech players emerge as likely partner for TikTok US - 20 days ago Sociable: Assessing possible outcomes for TikTok in its final days in the US - about 2 months ago Sociable: Will Meta’s revised approach to moderation impact its ad business? - about 2 months ago Sociable: Meta’s plan to unleash AI bot profiles could actually work - 2 months ago Sociable: How will Trump’s second term impact social media companies? - 4 months ago Sociable: TikTok launches new ad campaign to oppose sell-off bill - 11 months ago Sociable: Meta announces range of updates to Advantage+ and shopping ads - 12 months ago Sociable: Reddit partners with Google on data-sharing deal for search - about 1 year ago Sociable: Meta posts solid increases in revenue and usage for Q4 2023 - about 1 year ago Sociable: BeReal adds feed for celebrities and brands - about 1 year ago Sociable: Is X seeing more usage? New reports indicate rising web traffic - about 1 year ago Sociable: The age of virtual influencers is coming, bringing new considerations for brands - about 1 year ago Sociable: Will chaos at OpenAI benefit social media’s AI projects? - over 1 year ago Sociable: X’s long-term business is again threatened by Musk’s rule - over 1 year ago Sociable: Breaking down Meta-Amazon deal to ease shopping on Facebook and IG - over 1 year ago Sociable: 34 predictions for social media marketing in 2024 - over 1 year ago Sociable: Meta faces legal action from 42 state attorneys general over addicting teen users - over 1 year ago
3	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	How marketers can stay reactive as a TikTok ban looms - about 2 months ago 7 top campaigns from 2024 and the tactics that drove success - 3 months ago Knorr targets zillennials in campaign celebrating holiday cooking blunders - 4 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 6 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 8 months ago Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign - 11 months ago Why the latest TikTok ban attempt is different — and what it means for marketers - 12 months ago GNC fuels everyday workout routines for March Madness tie-up - 12 months ago Inside the creator marketing trends expected to go viral in 2024 - about 1 year ago
4	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety? - about 2 months ago 7 top campaigns from 2024 and the tactics that drove success - 3 months ago Meta’s generative AI tools find purchase with users and advertisers - 4 months ago Meta’s AI vision: Automating creative and personalizing ads in real time - 7 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 8 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 8 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 10 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 12 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - about 1 year ago Ad-spending market continues to recover, though 2024 presents mixed picture - about 1 year ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - over 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - over 1 year ago
5	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic - about 2 months ago
6	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	As social fragmentation continues, marketers rewrite the social playbook - about 2 months ago Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics - 4 months ago How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’ - 6 months ago With Gen Z all about the group chat now, here’s how marketers are adapting - about 1 year ago How social media pros are rewriting brand playbooks for the wave of new social platforms - over 1 year ago
7	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools - 3 months ago How the Biden-Harris administration revitalized the White House’s digital strategy - 4 months ago LinkedIn eyes B2C marketers as it looks to increase ad dollars - 9 months ago
8	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	7 top campaigns from 2024 and the tactics that drove success - 3 months ago Inside Disney’s increasingly global approach to selling holiday ads - 4 months ago Meta spotlights how AI investments are paying off for advertisers - about 1 year ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - over 1 year ago
9	Nate Delesline III Retail Dive Reporter for RetailDive. Virginia resident. Norfolk, Virginia reportingretail	AAFA pushes again for Facebook, Instagram to join the notorious markets list - 5 months ago
10	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences - 8 months ago

Journalists covering Social-media-marketing