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Tags: Life Beyond the Cookie Advertising Week Marketing Media Buying MDMA

	Profile	Recent Articles on Subject
1	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	If Games Want Brand Advertising, They Should Play By Brands’ Rules - about 1 month ago
2	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency - about 1 month ago Why the lines between digital advertising and direct mail are blurring - 7 months ago How brands drive positive attention on CTV - 7 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - about 1 year ago Google Exchange’s competition with emerging players presents opportunities for publishers - over 1 year ago
3	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	7 top campaigns from 2024 and the tactics that drove success - about 2 months ago Publicis again raises guidance as personalization bets attract clients - 3 months ago Netflix boosts advertiser dealmaking with fine-tuned strategy - 5 months ago Weight Watchers debuts new creative as it navigates weight-loss drug boom - 5 months ago Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ - 6 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 7 months ago Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut - 7 months ago Hasbro’s early adoption of Prime Video ads helps reel in new buyers - 7 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 9 months ago Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut - 9 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 10 months ago GroupM doubles down on women’s sports, with support from major brands - 10 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 10 months ago Ad tech, agency firms continue to prop up MFAs despite crackdown pledges - 11 months ago Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads - 12 months ago Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI - 12 months ago Trivago introduces brand refresh with ads localized with help from AI - about 1 year ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - about 1 year ago Ad-spending market continues to recover, though 2024 presents mixed picture - about 1 year ago Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade - about 1 year ago State Farm conjures celebrities for biggest creative launch in 3 years - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago Advertising Week begins: How marketers can make the most of the industry bonanza - over 1 year ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - over 1 year ago Adidas puts fresh foot forward with global campaign honoring Trefoil icon - over 1 year ago
4	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	7 top campaigns from 2024 and the tactics that drove success - about 2 months ago Oscar Mayer reheats classic bologna ad with sing-to-pay campaign - about 2 months ago How Sierra Nevada’s AI-powered CTV campaign captured consumer attention - about 2 months ago Inside Disney’s increasingly global approach to selling holiday ads - 3 months ago Walmart parodies TV hits in Black Friday ‘advertainment’ series - 3 months ago Top takeaways from Advertising Week 2024 marketers need to know - 3 months ago Walmart leverages Fubo’s takeover ad format to connect content, commerce - 4 months ago Why Nationwide tapped Peyton Manning to sell more than insurance in new ads - 5 months ago Vitaminwater offers free rent to consumers who use its flavors as design inspiration - 5 months ago How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal - 6 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 7 months ago Oscar Mayer hacks fake ads to show off its bacon-smoking process - 7 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 10 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 10 months ago Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads - 11 months ago Meta spotlights how AI investments are paying off for advertisers - 12 months ago Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans - 12 months ago 12 holiday campaigns embodying the seasonal spirit of 2023 - about 1 year ago Top takeaways from Advertising Week 2023 marketers need to know - about 1 year ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - over 1 year ago Netflix expands advertising opportunities, adds live sports sponsorships - over 1 year ago Dentsu, VideoAmp guarantee audience across major publishers - over 1 year ago
5	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	7 top campaigns from 2024 and the tactics that drove success - about 2 months ago Apple begins selling News ads directly as its advertising ambitions grow - 2 months ago SoundCloud powers programmatic display, video ads with PubMatic - 3 months ago Audible brings storybooks to life with innovative global AR campaign - 6 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 7 months ago Snap names Samba TV measurement partner in pitch to entertainment advertisers - about 1 year ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - about 1 year ago Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway - about 1 year ago
6	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Coca-Cola commits to ‘critical’ open web advertising through curation - 4 months ago From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy - about 1 year ago
7	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Madison and Wall forecast $397 billion in 2024 ad spend - 5 months ago
8	Scharon Harding Ars Technica Original tech news. Expert advice. Analysis of tech trends. NYC - Boston - Chicago - SF technologyreviewsanalysisadvice	Your TV set has become a digital billboard. And it’s only getting worse. - 5 months ago
9	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	How CTV and DOOH are growing this political season for smaller agencies - 9 months ago As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings - about 1 year ago
10	Kayleigh Barber Digiday Media Editor @Digiday. Podcast co-host. New York, New York mediapodcasting	Media Briefing: Publishers use proprietary research to pitch prospective advertisers - 10 months ago

Journalists covering advertising