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Tags: digiday+Navigating Economic Instability Digiday+ Marketing Briefing Evergreen Guides

	Profile	Recent Articles on Subject
1	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Inside Disney’s increasingly global approach to selling holiday ads - 12 days ago Walmart parodies TV hits in Black Friday ‘advertainment’ series - 15 days ago Top takeaways from Advertising Week 2024 marketers need to know - 25 days ago How Wrangler is riding its Western heritage to build brand momentum - 2 months ago Martin Sorrell explains why Monks dropped ‘Media’ from its moniker - 4 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 4 months ago BIC gears up for Olympics, back-to-school with celeb-focused efforts - 4 months ago How Dr Pepper passed Pepsi by marketing around football, flavor innovation - 5 months ago Liquid I.V. refreshes brand to stand out in evolving hydration market - 6 months ago How McDonald’s and Burger King diverge on value-driven messaging - 7 months ago Coca-Cola heads to Marvel universe for new spot, packaging campaign - 7 months ago Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day - 8 months ago Wayfair refreshes brand ahead of first large-format store opening - 8 months ago How Estée Lauder balances brand and performance marketing as the pendulum swings - 9 months ago Ocean Spray reveals first major brand overhaul in 20-plus years - 10 months ago Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands - 11 months ago Burger King turns hangovers into discounts with facial recognition - 11 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 12 months ago 12 holiday campaigns embodying the seasonal spirit of 2023 - 12 months ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - 12 months ago Do CEOs understand modern marketing? 66% of CMOs say ‘no’ - about 1 year ago Why Inspire Brands puts identity at the center of its marketing - about 1 year ago How Disney is helping brands extend Halloween momentum into the holidays - about 1 year ago
2	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	VML unites design capabilities, talent under new studio offering - 15 days ago Columbia revamps creative strategy with new top marketer, agency - 15 days ago Columbia revamps creative strategy with new top marketer, agency - 18 days ago Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ - 4 months ago Nike kicks off marketing comeback with gritty Olympics ads - 4 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 4 months ago Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut - 4 months ago Kind brings lighter touch to healthy snack marketing in brand refresh - 4 months ago Dove CMO who built brand’s purpose marketing bona fides departs - 4 months ago Verizon unveils future-facing new look with ad campaign nodding to its past - 5 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 8 months ago GroupM doubles down on women’s sports, with support from major brands - 8 months ago Manischewitz rebrands to extend appeal beyond kosher aisle - 8 months ago Nike commits to bolder brand marketing as part of rebound plan - 8 months ago Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push - 8 months ago Quaker celebrates everyday moments of affirmation in creative reset - 9 months ago Ikea defies ‘don’t try this at home’ in debut creative from McCann - 9 months ago Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads - 10 months ago Solo Stove’s viral Snoop Dogg partnership fails to spark up sales - 10 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 11 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 11 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 12 months ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago Advertising Week begins: How marketers can make the most of the industry bonanza - about 1 year ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - about 1 year ago Adidas puts fresh foot forward with global campaign honoring Trefoil icon - about 1 year ago Ikea streamlines global brand marketing under IPG’s McCann - about 1 year ago
3	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth - 20 days ago Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore - 3 months ago Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself - 8 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 8 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 8 months ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - 10 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 11 months ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - 11 months ago Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024 - 12 months ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - about 1 year ago
4	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	What brands can learn about emotion from Olympic ads by Nike and Coke - 3 months ago Best Buy refreshes brand with new tagline and ‘spokeshologram’ - 4 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 4 months ago Kraft cooks up brand refresh, creative platform for unified sauce line - 7 months ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - about 1 year ago
5	Catherine Douglas Moran Retail Dive Reporter at Grocery Dive. Washington, D.C. reportingjournalism	Private brands hit record highs in unit and dollar share in first half of 2024 - 4 months ago ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies - about 1 month ago
6	Darryl Davis Inman Real estate news source. real estatenewstechnology	Top 11 marketing strategies that’ll help you spring into action - 8 months ago
7	Aaron Baar Mobile Marketer CTO. Social media and open source analyst. Seattle, Washington technologysocial media analysis	Marriott Bonvoy joins March Madness craze to celebrate game-day rituals - 9 months ago
8	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands - 10 months ago
9	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	If music marketing is a gateway to culture, brands must navigate carefully, execs say - 10 months ago As brands look to become part of culture, music marketing becomes a mainstay - about 1 year ago Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching - about 1 year ago
10	Cara Salpini Mobile Marketer Senior Editor. Basketball fan. Washington, DC editingsportstravel	Under Armour revamps marketing approach as outlook worsens - about 1 year ago

Journalists covering brand marketing