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Tags: digiday+Navigating Economic Instability Digiday+ Marketing Briefing Evergreen Guides

	Profile	Recent Articles on Subject
1	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	How Wrangler is riding its Western heritage to build brand momentum - 8 days ago Amazon ranks as top brand on TikTok by earned media value: report - about 2 months ago How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal - about 2 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 2 months ago BIC gears up for Olympics, back-to-school with celeb-focused efforts - 2 months ago Oscar Mayer hacks fake ads to show off its bacon-smoking process - 3 months ago How McDonald’s and Burger King diverge on value-driven messaging - 5 months ago Tubi refreshes brand to build on momentum with young, diverse audiences - 7 months ago Rockstar Energy pushes scientific claim with campaign, brand refresh - 7 months ago Ocean Spray reveals first major brand overhaul in 20-plus years - 8 months ago Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans - 8 months ago Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands - 9 months ago Burger King turns hangovers into discounts with facial recognition - 9 months ago Dove returns to Super Bowl for 1st time in 18 years - 9 months ago Campaign Trail: Snyder’s pretzels save gingerbread people from houses made of themselves - 9 months ago M&M’s returns to Super Bowl after controversy-courting stunt - 9 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 10 months ago 12 holiday campaigns embodying the seasonal spirit of 2023 - 10 months ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - 10 months ago Why Inspire Brands puts identity at the center of its marketing - 11 months ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - 11 months ago
2	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: How brand safety has changed — even as Musk goes after GARM - about 1 month ago Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns - 5 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 7 months ago ‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII - 7 months ago
3	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Don’t Cancel Brand Safety – Improve It - about 1 month ago Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective - 3 months ago
4	Kevvo AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Comic: Totally Brand Safe - about 1 month ago
5	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Weight Watchers debuts new creative as it navigates weight-loss drug boom - about 1 month ago GARM shutters following X antitrust suit against brand safety group - about 1 month ago Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ - about 2 months ago Nike kicks off marketing comeback with gritty Olympics ads - about 2 months ago Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut - 2 months ago Kind brings lighter touch to healthy snack marketing in brand refresh - 2 months ago Verizon unveils future-facing new look with ad campaign nodding to its past - 3 months ago Manischewitz rebrands to extend appeal beyond kosher aisle - 6 months ago Nike commits to bolder brand marketing as part of rebound plan - 6 months ago Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push - 6 months ago Home Depot tops inclusive brand rankings as DEI faces challenges - 7 months ago Quaker celebrates everyday moments of affirmation in creative reset - 7 months ago Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads - 8 months ago Solo Stove’s viral Snoop Dogg partnership fails to spark up sales - 8 months ago ‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier - 8 months ago In-house agency sophistication rises, output improves: survey - 9 months ago Oreo sets Super Bowl return a decade after watershed Twitter play - 9 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 10 months ago State Farm conjures celebrities for biggest creative launch in 3 years - 10 months ago Target lights up digital in holiday push that balances sentiment, value - 11 months ago How General Mills refreshed its fruit snack brands to fend off disruptors - 11 months ago Advertising Week begins: How marketers can make the most of the industry bonanza - 11 months ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - 12 months ago Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years - 12 months ago
6	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	What brands can learn about emotion from Olympic ads by Nike and Coke - about 1 month ago Best Buy refreshes brand with new tagline and ‘spokeshologram’ - about 2 months ago Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative - 3 months ago Snap teams with IAS for AI-driven brand safety solution - 6 months ago How brands have activated on the Apple Vision Pro so far - 6 months ago Smokey Bear travels through the decades for 80th anniversary ad - 7 months ago YouTube reinforces brand safety for growing Shorts format - 9 months ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - 11 months ago
7	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	AI Briefing: What transparency could look like for AI-powered brand safety tech - about 1 month ago
8	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear - about 1 month ago The case for and against brand safety - 10 months ago Why the pivot to brand suitability never happened for this publisher - about 1 year ago
9	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges - about 2 months ago Why advertisers aren’t likely to step away from X before the Super Bowl - 8 months ago
10	Catherine Douglas Moran Retail Dive Reporter at Grocery Dive. Washington, D.C. reportingjournalism	Private brands hit record highs in unit and dollar share in first half of 2024 - 2 months ago

Journalists covering brand safety