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	Profile	Recent Articles on Subject
1	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	The Economist is looking beyond traffic to measure the success of its brand marketing push - 22 days ago
2	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails - 2 months ago Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency - 5 months ago Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed - 6 months ago Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now - 9 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - about 1 year ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - about 1 year ago Marketing Briefing: What will the top marketing trends in 2024 be? - over 1 year ago
3	Lillian Dickerson Inman Real estate news source. real estatenewstechnology	Take the Inman Intel Index survey for February - 2 months ago
4	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	10 marketing predictions for 2025 as new era of productivity dawns - 3 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - about 1 year ago How to tackle measurement as Google rolls out open-source marketing mix modeling - about 1 year ago Comscore, iSpot, VideoAmp picked for JIC’s next measurement move - over 1 year ago
5	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	10 marketing predictions for 2025 as new era of productivity dawns - 3 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 9 months ago 4 marketing headwinds to watch as election season heats up - about 1 year ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - about 1 year ago ANA: Marketing workforce diversity slips, reversing yearslong trend - about 1 year ago In-house agency sophistication rises, output improves: survey - over 1 year ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - over 1 year ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - over 1 year ago Ad-spending market continues to recover, though 2024 presents mixed picture - over 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - over 1 year ago Why Momentum is betting machine learning can upgrade experiential - over 1 year ago
6	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	10 marketing predictions for 2025 as new era of productivity dawns - 3 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 8 months ago McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module - about 1 year ago
7	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Omnicom Media Group research finds a markedly different search marketplace, and new opportunities - 4 months ago New entrants make media mix modeling faster and more accessible - 9 months ago As cookies fade, more agencies make bets on consumer research panels — and their first-party data - about 1 year ago Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort - over 1 year ago
8	Nate Delesline III Retail Dive Reporter for RetailDive. Virginia resident. Norfolk, Virginia reportingretail	CEOs say personalization is the key to success in music retail - 5 months ago
9	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions - 6 months ago
10	Antoinette Siu Digiday Covers media. Alumna. Works at Digiday. San Francisco Bay Area media	Clients want agencies to deliver industry expertise, agility and empathy, new research finds - 9 months ago Media Buying Briefing: A look at agencies’ holiday spending strategies this year - over 1 year ago

Journalists covering market research