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	Profile	Recent Articles on Subject
1	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools - 11 days ago
2	Tatiana Walk-Morris Retail Dive Journalist. Amplifying unheard voices. Chicago, Illinois / Detroit, Michigan journalismblogging	AI to influence over $200B in holiday sales - 12 days ago Target launches immersive toy experience - about 1 year ago
3	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Programmatic ad spend grows alongside efficiency gains: ANA - 13 days ago 7 top campaigns from 2024 and the tactics that drove success - 26 days ago Google overhauls Shopping platform with AI for more personalization - 2 months ago Amazon unboxes advertiser capabilities spanning AI, DSP and insights - 2 months ago Martin Sorrell explains why Monks dropped ‘Media’ from its moniker - 5 months ago On-site search data comes to CTV planning via Captify, Magnite deal - 9 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 9 months ago How marketers can navigate the legal pitfalls of generative AI - 9 months ago IBM shows the dangers of marketers using ‘fishy’ generative AI - 9 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 9 months ago Instacart earns MRC accreditation as retail media competition heats up - 9 months ago How to tackle measurement as Google rolls out open-source marketing mix modeling - 10 months ago Meta spotlights how AI investments are paying off for advertisers - 11 months ago Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins - 12 months ago Disney ties mood to messaging with contextual ads amid ad-tech roll-out - 12 months ago GroupM, Google launch post-cookie readiness program as deprecation nears - about 1 year ago Meta rolls out lead generation ad tools, AI features across family of apps - about 1 year ago Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning - about 1 year ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - about 1 year ago
4	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	7 top campaigns from 2024 and the tactics that drove success - 26 days ago ‘The year of implementation’: How marketers are leveraging AI on mobile - 4 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 4 months ago Omnicom unveils ArtBotAI to drive digital content at scale - 6 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 6 months ago Why the latest TikTok ban attempt is different — and what it means for marketers - 9 months ago Merkle blends AI, human interaction for Intelligent Messaging tool - 9 months ago Why the latest TikTok ban attempt is different — and what it means for marketers - 9 months ago
5	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	7 top campaigns from 2024 and the tactics that drove success - 26 days ago AppLovin’s breakthroughs in AI-powered advertising propel growth - about 2 months ago Yum Brands says AI-powered marketing is helping drive transactions - about 2 months ago Amazon trumpets new AI-powered tools for marketers as costs soar - about 2 months ago Meta’s generative AI tools find purchase with users and advertisers - about 2 months ago Google ads performance robust despite existential threats - about 2 months ago Moët Hennessy on balancing generative AI hype with luxury expectations - 2 months ago Marketing data security threats are rising: Where CMOs see gaps - 4 months ago Meta’s AI vision: Automating creative and personalizing ads in real time - 5 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 6 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 6 months ago Amazon unveils cookieless ad-targeting solution at Cannes Lions - 6 months ago Google to bring ads to new AI Overview as part of search transformation - 7 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 8 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 9 months ago Ad tech, agency firms continue to prop up MFAs despite crackdown pledges - 10 months ago Google bats back at IAB Tech Lab’s Privacy Sandbox takedown - 11 months ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - about 1 year ago Ad-spending market continues to recover, though 2024 presents mixed picture - about 1 year ago Stagwell enlists Google Marketing Cloud to accelerate generative AI bets - about 1 year ago How Pop-Tarts Bites hones its messaging with data-driven insights - about 1 year ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago Amazon upgrades ad suite with new data clean room, AI image generator - about 1 year ago Amazon upgrades ad suite with new data clean room, AI image generator - about 1 year ago Mekanism’s CEO on future proofing the agency with performance marketing - about 1 year ago Marketers see promise in push to ‘decouple’ retail media data - about 1 year ago Why Momentum is betting machine learning can upgrade experiential - about 1 year ago TikTok looks past last-click as part of measurement suite expansion - over 1 year ago
6	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Brands are reinventing performance marketing for a flattened funnel - about 1 month ago Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack - 9 months ago
7	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow - about 2 months ago Ad tech’s movers and shakers are readying a resurgence of M&A activity - 9 months ago Investment is (slowly) trickling back into ad tech - 10 months ago InMobi implements restructuring, cutting 5% of jobs across the globe - 11 months ago Independent ad tech continues to tick along even as storm clouds gather overhead - about 1 year ago
8	Michael Nuñez VentureBeat Editorial Director at VentureBeat. San Francisco editorial directiontechnology news	Landbase unveils AI platform to transform go-to-market strategies, secures $12.5M in funding - 4 months ago
9	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Inside marketing’s elusive Quixote quest for digital ad transparency - 9 months ago Ad tech and mar tech founders focus on investment challenges - about 1 year ago
10	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 10 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 12 months ago

Journalists covering marketing-tech