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AdExchanger Guest Columnist
AdExchanger
News on digital advertising, marketing. Award-winning reporting, podcasts, events.
New York City, New York
digital advertising
marketing
reporting
podcasts
events
Breaking Up Google Could Hurt Small Businesses
- 8 days ago
Creative IDs Are Coming – Here’s What To Expect
- 25 days ago
Predictive AI Can Unlock The Value Of Unpredictability
- 29 days ago
Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation
- about 1 month ago
Has Idealism Killed Google’s Pursuit Of Privacy?
- about 2 months ago
Don’t Cancel Brand Safety – Improve It
- about 2 months ago
How TikTok Shop Is Redefining Social Commerce In The US
- about 2 months ago
Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap
- about 2 months ago
The End Of GARM Is A Reset, Not A Setback
- 2 months ago
The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well
- 2 months ago
Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency
- 3 months ago
How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing?
- 3 months ago
Striking A Balance: Managing Content Moderation And Free Speech In Online Ecosystems
- 3 months ago
If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter
- 3 months ago
Minor Tweaks Can Produce Major Environmental Wins For The Advertising Industry
- 3 months ago
Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective
- 4 months ago
Political Advertisers Promoted Polarization. Now We Need To Help Fix It
- 5 months ago
The Ad Industry Urgently Needs Consistent Privacy Standards
- 6 months ago
Blocking Domains Isn’t Enough To Stop MFA
- 6 months ago
Sins Of The Cookie: How Third-Party Cookies Set The Industry Back
- 7 months ago
Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture
- 7 months ago
News Media Has To Save Itself Rather Than Seek Charity From Advertisers
- 7 months ago
Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up
- 7 months ago
How Publishers Can Boost Their Value On The Open Exchange – Without Cookies
- 7 months ago
Google’s Privacy Sandbox Isn’t As Bad As Critics Claim
- 7 months ago
Privacy Sandbox’s Latency Issues Will Cost Publishers
- 7 months ago
Walmart’s Vizio Deal Isn’t About TV – It’s About Data
- 8 months ago
Prepare For the Worst, But Don’t Expect Cookie Deprecation To Stick
- 8 months ago
It’s MFA Freedom Day! Celebrate By Fixing Your Supply Chain
- 8 months ago
Here’s What Can Go Wrong If Your AI Risk Management Isn’t Up To The Task
- 8 months ago
Six Critical Business Challenges The Privacy Sandbox Must Address
- 8 months ago
Rebounding After A Toxic Relationship With Cookies
- 8 months ago
AI, Antitrust Or Advertisers: What Will Bring Google Down?
- 8 months ago
The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30
- 8 months ago
Don’t Make These 4 Common Influencer Marketing Mistakes
- 8 months ago
5 Tips For Drafting An Ethical Generative AI Policy
- 9 months ago
With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands
- 9 months ago
How Marketers Can Claim Their Spot At The AI Discussion Table
- 9 months ago
The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024
- 9 months ago
9 Measurement Questions Every Marketer Should Ask Retail Media Partners
- 9 months ago
How Self-Supervised Learning In AI Can Reduce Reliance On User Data
- 9 months ago
With AI’s Help, Native Can Mean More Than Made For Advertising Links
- 9 months ago
What Scandi-Land Can Teach The US About Cookieless Targeting
- 10 months ago
As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling
- 10 months ago
CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential
- 10 months ago
Conscious AI Innovation: How To Protect Your Business And Your Customers
- 10 months ago
Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics
- 10 months ago
Is Chumbox Economics Feeding The Industry’s MFA Problem?
- 10 months ago
The Attention Dichotomy: How To Distinguish Good Attention From Bad
- 10 months ago
Google Search Partners Is Unsafe For Advertisers, But It Can Be Fixed
- 10 months ago