AdExchanger Guest Columnist from AdExchanger - Journalist Profile

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1	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents		Breaking Up Google Could Hurt Small Businesses - 8 days ago Creative IDs Are Coming – Here’s What To Expect - 25 days ago Predictive AI Can Unlock The Value Of Unpredictability - 29 days ago Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation - about 1 month ago Has Idealism Killed Google’s Pursuit Of Privacy? - about 2 months ago Don’t Cancel Brand Safety – Improve It - about 2 months ago How TikTok Shop Is Redefining Social Commerce In The US - about 2 months ago Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap - about 2 months ago The End Of GARM Is A Reset, Not A Setback - 2 months ago The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well - 2 months ago Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency - 3 months ago How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing? - 3 months ago Striking A Balance: Managing Content Moderation And Free Speech In Online Ecosystems - 3 months ago If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter - 3 months ago Minor Tweaks Can Produce Major Environmental Wins For The Advertising Industry - 3 months ago Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective - 4 months ago Political Advertisers Promoted Polarization. Now We Need To Help Fix It - 5 months ago The Ad Industry Urgently Needs Consistent Privacy Standards - 6 months ago Blocking Domains Isn’t Enough To Stop MFA - 6 months ago Sins Of The Cookie: How Third-Party Cookies Set The Industry Back - 7 months ago Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture - 7 months ago News Media Has To Save Itself Rather Than Seek Charity From Advertisers - 7 months ago Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up - 7 months ago How Publishers Can Boost Their Value On The Open Exchange – Without Cookies - 7 months ago Google’s Privacy Sandbox Isn’t As Bad As Critics Claim - 7 months ago Privacy Sandbox’s Latency Issues Will Cost Publishers - 7 months ago Walmart’s Vizio Deal Isn’t About TV – It’s About Data - 8 months ago Prepare For the Worst, But Don’t Expect Cookie Deprecation To Stick - 8 months ago It’s MFA Freedom Day! Celebrate By Fixing Your Supply Chain - 8 months ago Here’s What Can Go Wrong If Your AI Risk Management Isn’t Up To The Task - 8 months ago Six Critical Business Challenges The Privacy Sandbox Must Address - 8 months ago Rebounding After A Toxic Relationship With Cookies - 8 months ago AI, Antitrust Or Advertisers: What Will Bring Google Down? - 8 months ago The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 - 8 months ago Don’t Make These 4 Common Influencer Marketing Mistakes - 8 months ago 5 Tips For Drafting An Ethical Generative AI Policy - 9 months ago With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands - 9 months ago How Marketers Can Claim Their Spot At The AI Discussion Table - 9 months ago The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 - 9 months ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - 9 months ago How Self-Supervised Learning In AI Can Reduce Reliance On User Data - 9 months ago With AI’s Help, Native Can Mean More Than Made For Advertising Links - 9 months ago What Scandi-Land Can Teach The US About Cookieless Targeting - 10 months ago As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling - 10 months ago CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential - 10 months ago Conscious AI Innovation: How To Protect Your Business And Your Customers - 10 months ago Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics - 10 months ago Is Chumbox Economics Feeding The Industry’s MFA Problem? - 10 months ago The Attention Dichotomy: How To Distinguish Good Attention From Bad - 10 months ago Google Search Partners Is Unsafe For Advertisers, But It Can Be Fixed - 10 months ago