AdExchanger Guest Columnist from AdExchanger - Journalist Profile

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1	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents		If Games Want Brand Advertising, They Should Play By Brands’ Rules - 7 days ago Curation’s Double-Edged Deals: Balancing Efficiency, Transparency And Value In PMPs - 8 days ago Maryland Is The New State To Watch When It Comes To Data Privacy - 21 days ago The Efficiency Trap: Rethinking Value And Cost In Media Buys - 22 days ago Why Publicis Is Winning - 23 days ago 12 Tips For Optimizing Retail Media Investments - about 1 month ago The Race To The Bottom Is Over. Advertisers Care About Quality Again - about 1 month ago Curation Doesn’t Really Work For Publishers. Here’s How To Fix It - about 1 month ago Politics Have Changed. Here’s How Political Advertisers Can Adapt - about 1 month ago CPMs Are The Wrong Metrics To Prioritize In CTV Advertising - about 1 month ago Imagining A Post-Monopoly Era: The Future Of Publishing Without Google’s Dominance - about 2 months ago From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing - about 2 months ago Brands Can Avoid Election Misinformation On YouTube – But Blocking News Isn’t The Answer - about 2 months ago Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges - about 2 months ago Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV - 2 months ago The Industry Pullback From Cookie-Based Tech Proves Cookies Are Already Dead - 2 months ago Breaking Up Google Could Hurt Small Businesses - 3 months ago Creative IDs Are Coming – Here’s What To Expect - 3 months ago Predictive AI Can Unlock The Value Of Unpredictability - 3 months ago Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation - 4 months ago Has Idealism Killed Google’s Pursuit Of Privacy? - 4 months ago Don’t Cancel Brand Safety – Improve It - 4 months ago How TikTok Shop Is Redefining Social Commerce In The US - 4 months ago Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap - 4 months ago The End Of GARM Is A Reset, Not A Setback - 5 months ago The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well - 5 months ago Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency - 5 months ago How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing? - 5 months ago Striking A Balance: Managing Content Moderation And Free Speech In Online Ecosystems - 5 months ago If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter - 6 months ago Minor Tweaks Can Produce Major Environmental Wins For The Advertising Industry - 6 months ago Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective - 7 months ago Political Advertisers Promoted Polarization. Now We Need To Help Fix It - 7 months ago The Ad Industry Urgently Needs Consistent Privacy Standards - 9 months ago Blocking Domains Isn’t Enough To Stop MFA - 9 months ago Sins Of The Cookie: How Third-Party Cookies Set The Industry Back - 9 months ago Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture - 9 months ago News Media Has To Save Itself Rather Than Seek Charity From Advertisers - 9 months ago Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up - 10 months ago How Publishers Can Boost Their Value On The Open Exchange – Without Cookies - 10 months ago Google’s Privacy Sandbox Isn’t As Bad As Critics Claim - 10 months ago Privacy Sandbox’s Latency Issues Will Cost Publishers - 10 months ago Walmart’s Vizio Deal Isn’t About TV – It’s About Data - 10 months ago Prepare For the Worst, But Don’t Expect Cookie Deprecation To Stick - 10 months ago It’s MFA Freedom Day! Celebrate By Fixing Your Supply Chain - 10 months ago Here’s What Can Go Wrong If Your AI Risk Management Isn’t Up To The Task - 10 months ago Six Critical Business Challenges The Privacy Sandbox Must Address - 10 months ago Rebounding After A Toxic Relationship With Cookies - 10 months ago AI, Antitrust Or Advertisers: What Will Bring Google Down? - 11 months ago The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 - 11 months ago