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Tags: ad analytics alex schultz apple att brand marketing direct response

	Profile	Recent Articles on Subject
1	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything - 29 days ago Amazon launches Alexa+, and marketers want ads - about 2 months ago Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars - 2 months ago Snap sees growth opportunity in SMBs - 2 months ago LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools - 4 months ago X tries to win back advertisers with self-reported video stats - 4 months ago How Bluesky hopes to win over publishers (and users) - 4 months ago Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet - 5 months ago Advertisers grow spending in Amazon DSP as adoption increases - 6 months ago Two years post acquisition, and X’s relationship with advertisers has never been more complex - 6 months ago How the Biden-Harris administration revitalized the White House’s digital strategy - 6 months ago X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition - 9 months ago How NBCU is pursuing ad dollars around this year’s Olympics - 10 months ago LinkedIn eyes B2C marketers as it looks to increase ad dollars - 10 months ago While Meta, X step back from publishers, TikTok sees them as an opportunity - 11 months ago How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars - 11 months ago The Rundown: Everything you need to know about Reddit as the platform goes public - about 1 year ago How LinkedIn has quietly become the talk of the content creator community - about 1 year ago Reddit looks to build out sales efforts, ad offerings ahead of IPO - about 1 year ago How platform corporate execs might justify their widespread layoffs so far this year - about 1 year ago Platform winners and losers of 2023 - over 1 year ago Advertising on X right now might not be all bad – for some - over 1 year ago Pitch deck: How Pinterest is pitching itself to advertisers in 2023 - over 1 year ago Agencies move on from creating content for specific platforms to focus on short-form video - over 1 year ago How the TikTok Shop pitch has gone down with marketers - over 1 year ago
2	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Amazon’s expanding ad platforms casts shadow on ad tech cottage industry - about 2 months ago As social fragmentation continues, marketers rewrite the social playbook - 4 months ago Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready - 5 months ago As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend - about 1 year ago Here’s what marketers are wishing for this holiday season - over 1 year ago How social media pros are rewriting brand playbooks for the wave of new social platforms - over 1 year ago
3	Rebecca Szkutak TechCrunch Writes at TechCrunchPlus. Co-hosts @Found podcast. Brooklyn, New York writingtechnology	Tofu is building an omni-channel marketing platform for enterprises - 2 months ago
4	Sara Guaglione Digiday Senior media reporter. Digiday contributor. AAJA member. Beauty blogger. New York media reportingjournalismbeauty	Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans - 2 months ago Media Briefing: Publishers’ strategy on Bluesky is TBD - 5 months ago
5	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Why teams are following all 7 stages of development for performance marketing - 3 months ago Brands are reinventing performance marketing for a flattened funnel - 5 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - about 1 year ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - over 1 year ago Media companies need data collaboration platforms to drive growth, not just data clean rooms - over 1 year ago
6	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Mars Petcare is testing direct SSP buying for CTV ads - 4 months ago Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic - 4 months ago Uber’s Ad playbook for 2025: scaling, innovating and staying the course - 4 months ago With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K. - 7 months ago Coca-Cola commits to ‘critical’ open web advertising through curation - 7 months ago Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more - about 1 year ago Behind the numbers: unmasking the complex reality of platform advertising - over 1 year ago
7	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	Reddit debuts new tools for tracking trends and advertising AMAs - 4 months ago
8	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	SoundCloud powers programmatic display, video ads with PubMatic - 6 months ago Pinterest credits shoppability, AI investments for ‘milestone’ Q1 - 12 months ago
9	Travis Hoium Motley Fool Passionate investment helper. Sign up below. Join Asymmetric Investing ⬇️ Investments	Zillow's 10X Opportunity in Real Estate - 6 months ago
10	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Spotify tunes up its ad tech as it looks to attract even more ad dollars - 6 months ago Madison and Wall forecast $397 billion in 2024 ad spend - 8 months ago Why Apple is the Big Tech dark horse of adland - 9 months ago Amazon unboxes a suite of new media tools at its flagship advertising conference - over 1 year ago Media experts argue social media is no search rival in the DoJ’s antitrust tussle with Google - over 1 year ago

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