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Tags: ad analytics alex schultz apple att brand marketing direct response

	Profile	Recent Articles on Subject
1	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Why teams are following all 7 stages of development for performance marketing - 7 days ago Brands are reinventing performance marketing for a flattened funnel - 2 months ago How the convergence of sports and streaming creates opportunities for platforms and advertisers - 5 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 10 months ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - about 1 year ago Media companies need data collaboration platforms to drive growth, not just data clean rooms - over 1 year ago
2	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Mars Petcare is testing direct SSP buying for CTV ads - 13 days ago Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic - 14 days ago Uber’s Ad playbook for 2025: scaling, innovating and staying the course - about 1 month ago With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K. - 4 months ago Coca-Cola commits to ‘critical’ open web advertising through curation - 4 months ago Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more - 11 months ago Behind the numbers: unmasking the complex reality of platform advertising - about 1 year ago
3	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	As social fragmentation continues, marketers rewrite the social playbook - 14 days ago Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready - about 2 months ago ‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics - 11 months ago As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend - 11 months ago Here’s what marketers are wishing for this holiday season - about 1 year ago Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge - about 1 year ago How social media pros are rewriting brand playbooks for the wave of new social platforms - about 1 year ago
4	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	Reddit debuts new tools for tracking trends and advertising AMAs - 14 days ago
5	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools - about 1 month ago X tries to win back advertisers with self-reported video stats - about 1 month ago How Bluesky hopes to win over publishers (and users) - about 1 month ago Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet - 2 months ago Advertisers grow spending in Amazon DSP as adoption increases - 3 months ago Two years post acquisition, and X’s relationship with advertisers has never been more complex - 3 months ago How the Biden-Harris administration revitalized the White House’s digital strategy - 3 months ago X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition - 6 months ago How NBCU is pursuing ad dollars around this year’s Olympics - 7 months ago LinkedIn eyes B2C marketers as it looks to increase ad dollars - 7 months ago While Meta, X step back from publishers, TikTok sees them as an opportunity - 7 months ago How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars - 8 months ago The Rundown: Everything you need to know about Reddit as the platform goes public - 10 months ago How LinkedIn has quietly become the talk of the content creator community - 10 months ago Reddit looks to build out sales efforts, ad offerings ahead of IPO - 11 months ago How platform corporate execs might justify their widespread layoffs so far this year - 12 months ago Platform winners and losers of 2023 - about 1 year ago Advertising on X right now might not be all bad – for some - about 1 year ago Pitch deck: How Pinterest is pitching itself to advertisers in 2023 - over 1 year ago Agencies move on from creating content for specific platforms to focus on short-form video - over 1 year ago How the TikTok Shop pitch has gone down with marketers - over 1 year ago
6	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Programmatic ad spend grows alongside efficiency gains: ANA - about 1 month ago Amazon unboxes advertiser capabilities spanning AI, DSP and insights - 3 months ago Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants - 4 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 10 months ago
7	Sara Guaglione Digiday Senior media reporter. Digiday contributor. AAJA member. Beauty blogger. New York media reportingjournalismbeauty	Media Briefing: Publishers’ strategy on Bluesky is TBD - about 2 months ago
8	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	SoundCloud powers programmatic display, video ads with PubMatic - 3 months ago Pinterest credits shoppability, AI investments for ‘milestone’ Q1 - 9 months ago
9	Travis Hoium Motley Fool Passionate investment helper. Sign up below. Join Asymmetric Investing ⬇️ Investments	Zillow's 10X Opportunity in Real Estate - 3 months ago
10	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Spotify tunes up its ad tech as it looks to attract even more ad dollars - 3 months ago Madison and Wall forecast $397 billion in 2024 ad spend - 5 months ago Why Apple is the Big Tech dark horse of adland - 5 months ago Amazon unboxes a suite of new media tools at its flagship advertising conference - about 1 year ago Media experts argue social media is no search rival in the DoJ’s antitrust tussle with Google - over 1 year ago

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