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Tags: Life Beyond the Cookie Advertising Week Marketing Media Buying MDMA

	Profile	Recent Articles on Subject
1	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	Ad revenue or subscriptions: What’s more viable to Snap’s success as a business? - about 1 month ago LinkedIn eyes B2C marketers as it looks to increase ad dollars - 8 months ago Advertising on X right now might not be all bad – for some - about 1 year ago
2	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	If Games Want Brand Advertising, They Should Play By Brands’ Rules - about 2 months ago Why Today’s CTV Attribution Models Fall Short - over 1 year ago
3	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Programmatic ad spend grows alongside efficiency gains: ANA - about 2 months ago Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin - 12 months ago Meta revenue surges 23% but volatility could soften advertiser demand - over 1 year ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - over 1 year ago Dentsu, VideoAmp guarantee audience across major publishers - over 1 year ago
4	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Facebook global ad revenue to surpass $100B in 2024: WARC - about 2 months ago Apple begins selling News ads directly as its advertising ambitions grow - 2 months ago Snap doubles number of advertisers in Q3 as AI, AR bets persist - 3 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 5 months ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - about 1 year ago
5	Elliot Gulliver-Needham City A.M. Investment Reporter at City A.M. London, England investment	Ad market set to pass $1 trillion as UK readies for boom - about 2 months ago
6	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Google ads performance robust despite existential threats - 3 months ago Publicis again raises guidance as personalization bets attract clients - 3 months ago Netflix boosts advertiser dealmaking with fine-tuned strategy - 5 months ago Walmart’s ad unit extends blockbuster growth streak, boosting profits - 6 months ago NBCUniversal tops Olympics record as ad sales surpass $1.2B - 6 months ago Google ad revenue resilient as company contends with cookie, AI transitions - 6 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 9 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 11 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - about 1 year ago Ad-spending market continues to recover, though 2024 presents mixed picture - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - over 1 year ago Publicis extends winning streak as data-driven services provide windfall - over 1 year ago
7	Kevvo AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Comic: Revenue “Sharing” - 4 months ago
8	Kayleigh Barber Digiday Media Editor @Digiday. Podcast co-host. New York, New York mediapodcasting	Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter - 5 months ago Media Briefing: Publishers reflect on ad revenue midway through 2024 - 7 months ago Media Briefing: Publishers use proprietary research to pitch prospective advertisers - 11 months ago Q4’s stasis provided a launchpad for publishers’ Q1 advertising businesses - 11 months ago Professional publishers show out at Davos amid spikes in event sponsorship revenue - about 1 year ago Media Briefing: Media execs set sights on non-ad revenue streams in 2024 - about 1 year ago Joy Robins on how she’s steering The New York Times’ ad business into the wave of change - over 1 year ago Advertising Week Briefing: Why publishers are the new brand ambassadors - over 1 year ago For premium publishers, proving an advertiser’s return on investment is more important than ever - over 1 year ago Publisher ad revenue on the rebound as of Q2, up from Q1’s rock bottom, per two industry reports - over 1 year ago
9	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Madison and Wall forecast $397 billion in 2024 ad spend - 5 months ago Investment is (slowly) trickling back into ad tech - 11 months ago
10	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	Netflix Sees 150% Jump In Upfront Ad Sales This Year - 5 months ago Roku Touts A ‘Solid Rebound’ In Video Advertising - 12 months ago

Journalists covering advertising revenue