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Tags: Life Beyond the Cookie Advertising Week Marketing Media Buying MDMA

	Profile	Recent Articles on Subject
1	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Facebook global ad revenue to surpass $100B in 2024: WARC - 8 days ago Snap doubles number of advertisers in Q3 as AI, AR bets persist - about 2 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 4 months ago Omnicom unveils ArtBotAI to drive digital content at scale - 5 months ago Inside the creator marketing trends expected to go viral in 2024 - 11 months ago YouTube reinforces brand safety for growing Shorts format - about 1 year ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - about 1 year ago
2	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore - 18 days ago Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market - 5 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 9 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 12 months ago
3	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Unlock Retail Media’s Full Potential With These Effective Strategies - 23 days ago
4	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree - 24 days ago Inside Disney’s increasingly global approach to selling holiday ads - about 2 months ago Amazon unboxes advertiser capabilities spanning AI, DSP and insights - 2 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 9 months ago Disney ties mood to messaging with contextual ads amid ad-tech roll-out - 11 months ago 12 holiday campaigns embodying the seasonal spirit of 2023 - about 1 year ago Meta rolls out lead generation ad tools, AI features across family of apps - about 1 year ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - about 1 year ago
5	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How creative execution is boosting campaign performance - 29 days ago How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts - about 1 month ago Why the lines between digital advertising and direct mail are blurring - 6 months ago Why advertisers must address attention first to optimize privacy-friendly targeting - 11 months ago How agencies are transforming their approach to DCO in 2024 - 11 months ago How the digital ad industry is preparing for profound change in 2024 - 12 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - about 1 year ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - about 1 year ago How ad ops teams are leveraging automation to drive revenue - about 1 year ago Google Exchange’s competition with emerging players presents opportunities for publishers - over 1 year ago
6	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	The Race To The Bottom Is Over. Advertisers Care About Quality Again - about 1 month ago From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing - about 2 months ago Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective - 6 months ago
7	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	AppLovin’s breakthroughs in AI-powered advertising propel growth - about 1 month ago Amazon trumpets new AI-powered tools for marketers as costs soar - about 2 months ago Meta’s generative AI tools find purchase with users and advertisers - about 2 months ago Google ads performance robust despite existential threats - about 2 months ago Netflix boosts advertiser dealmaking with fine-tuned strategy - 4 months ago Meta’s AI vision: Automating creative and personalizing ads in real time - 5 months ago Google ad revenue resilient as company contends with cookie, AI transitions - 5 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 5 months ago Amazon unveils cookieless ad-targeting solution at Cannes Lions - 6 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 8 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 9 months ago Ad tech, agency firms continue to prop up MFAs despite crackdown pledges - 9 months ago Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI - 11 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - about 1 year ago Ad-spending market continues to recover, though 2024 presents mixed picture - about 1 year ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago Omnicom boosts retail media offer with Flywheel Digital acquisition - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago Marketers see promise in push to ‘decouple’ retail media data - about 1 year ago Publicis extends winning streak as data-driven services provide windfall - about 1 year ago
8	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Coca-Cola commits to ‘critical’ open web advertising through curation - 3 months ago Inside marketing’s elusive Quixote quest for digital ad transparency - 9 months ago
9	Catherine Wolf Digiday Human Rights, Gender Equality Consultant. Berlin, Germany Human RightsGender Equality	CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels - 4 months ago Research Briefing: The Cut expands as publishers overall increase ad products - 10 months ago Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on - 12 months ago
10	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	What Gartner’s 2024 digital ad hype cycle shows about marketing innovation and adoption - 4 months ago

Journalists covering digital advertising