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Tags: amazon ads amazon dsp amazon performance plus brand safety brand safety vendors

	Profile	Recent Articles on Subject
1	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	Comscore Wants To Help Publishers Monetize Their Content - 15 days ago Measure Me This - 8 months ago Unpacking ‘Performance TV’ - 11 months ago
2	Daphne Howland Retail Dive Award-winning reporter. Film and theater critic. Portland, Maine reportingfilm criticismtheater criticism	Holiday e-commerce hits a record as shoppers choose phones over stores - 23 days ago Amazon’s retail sales growth ebbs in Q2 - 6 months ago
3	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Albertsons, DoorDash boost advertiser offerings around data, measurement - 24 days ago Programmatic ad spend grows alongside efficiency gains: ANA - about 2 months ago Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree - 2 months ago Amazon unboxes advertiser capabilities spanning AI, DSP and insights - 4 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 10 months ago Instacart earns MRC accreditation as retail media competition heats up - 11 months ago How to tackle measurement as Google rolls out open-source marketing mix modeling - 11 months ago Pacsun unites commerce channels with first-party data solution - 11 months ago Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin - 12 months ago Meta revenue surges 23% but volatility could soften advertiser demand - over 1 year ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - over 1 year ago Comscore, iSpot, VideoAmp picked for JIC’s next measurement move - over 1 year ago
4	Tatiana Walk-Morris Retail Dive Journalist. Amplifying unheard voices. Chicago, Illinois / Detroit, Michigan journalismblogging	AI to influence over $200B in holiday sales - about 1 month ago Shoppers spent record $76.8B online in October: Adobe - about 1 year ago
5	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Beyond The Click: The Value Of Full-Funnel, Omnichannel Measurement - about 2 months ago Unlock Retail Media’s Full Potential With These Effective Strategies - 2 months ago Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands - 3 months ago Contextual Data Is The Backbone Of Commerce Media - about 1 year ago
6	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	WTF are commerce audiences? - about 2 months ago How creative execution is boosting campaign performance - 2 months ago Why retail media’s future depends on first-party data integration and accuracy - 11 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - about 1 year ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - about 1 year ago
7	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Facebook global ad revenue to surpass $100B in 2024: WARC - about 2 months ago Snap doubles number of advertisers in Q3 as AI, AR bets persist - 3 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 5 months ago Pinterest credits shoppability, AI investments for ‘milestone’ Q1 - 9 months ago
8	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet - about 2 months ago CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape - 9 months ago
9	AdExchanger AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	A Window On Shopping; No Filter For Kids - 2 months ago But Are They Really Integral?; Don’t Pontificate, Verificate - 3 months ago Which Ecom SaaS Will Survive?; How The AI Search Engines Perform - 5 months ago Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing - 10 months ago Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays? - about 1 year ago Amazon 3, Social Media 0; The Power Of Premium - about 1 year ago Can Retail’s Long Tail Tie Together?; Don’t Text And Drive - about 1 year ago
10	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	12 Tips For Optimizing Retail Media Investments - 2 months ago The Race To The Bottom Is Over. Advertisers Care About Quality Again - 2 months ago CPMs Are The Wrong Metrics To Prioritize In CTV Advertising - 3 months ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - about 1 year ago Social Commerce Is Trending, But Brands Have To Get Serious About Driving Purchases - about 1 year ago Attention Metrics Work, But There’s A Long Road To Standardization - about 1 year ago

Journalists covering ecommerce ad metrics