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Tags: gaming netflix netflix games digiday+Business of TV

	Profile	Recent Articles on Subject
1	Georgia Wright Retail Gazette Senior journo at Retail Gazette. London, England RetailJournalism	Ocado unveils new retail media offer to drive ‘measurable growth’ - 7 days ago
2	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	How This Analytics Startup – A Spinoff Of GumGum – Tackles Sports Sponsorship Measurement - 16 days ago Measure Me This - 3 months ago Unpacking ‘Performance TV’ - 7 months ago TV Measurement Returns To Earth - 8 months ago Ampersand Expedites Insights For Linear TV Measurement - 10 months ago
3	Allison Schiff AdExchanger Managing editor. Tweets rarely. New York City editingadvertisingdigital media	The VC POV - 27 days ago How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution - 10 months ago It’s Time For Vanity Metrics To Perform A Disappearing Act - 10 months ago Putting The ‘Fun’ Into The Fundamentals Of Retail Media Standardization - 11 months ago
4	AdExchanger AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Which Ecom SaaS Will Survive?; How The AI Search Engines Perform - 27 days ago Retail Media’s Unselfish Growth Engine; YouTube’s Known Unknowns - 28 days ago Why Mix Modeling Isn’t Enough; The New Sports Ad Arbitrage - 3 months ago Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing - 6 months ago Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays? - 10 months ago Amazon 3, Social Media 0; The Power Of Premium - 10 months ago Can Retail’s Long Tail Tie Together?; Don’t Text And Drive - 10 months ago
5	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Marketers’ ad spend to grow in H2 led by social media and display, report finds - 28 days ago Pinterest credits shoppability, AI investments for ‘milestone’ Q1 - 5 months ago
6	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Walmart’s ad unit extends blockbuster growth streak, boosting profits - about 1 month ago Meta’s AI vision: Automating creative and personalizing ads in real time - about 2 months ago Google ad revenue resilient as company contends with cookie, AI transitions - about 2 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 2 months ago Walmart builds wide lead among US retail media networks, report finds - 2 months ago Amazon unveils cookieless ad-targeting solution at Cannes Lions - 3 months ago Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth - 3 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 6 months ago Ad tech, agency firms continue to prop up MFAs despite crackdown pledges - 6 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 9 months ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - 10 months ago Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media? - 11 months ago Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media? - 11 months ago Omnicom boosts retail media offer with Flywheel Digital acquisition - 11 months ago Marketers see promise in push to ‘decouple’ retail media data - 11 months ago Publicis extends winning streak as data-driven services provide windfall - 11 months ago Why Momentum is betting machine learning can upgrade experiential - 12 months ago TikTok looks past last-click as part of measurement suite expansion - 12 months ago
7	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap - about 1 month ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - 8 months ago Social Commerce Is Trending, But Brands Have To Get Serious About Driving Purchases - 10 months ago Attention Metrics Work, But There’s A Long Road To Standardization - 11 months ago Why Today’s CTV Attribution Models Fall Short - 12 months ago
8	Daphne Howland Retail Dive Award-winning reporter. Film and theater critic. Portland, Maine reportingfilm criticismtheater criticism	Amazon’s retail sales growth ebbs in Q2 - about 2 months ago
9	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	ANA bows new cross-media measurement unit, Aquila - 3 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 5 months ago Instacart earns MRC accreditation as retail media competition heats up - 6 months ago How to tackle measurement as Google rolls out open-source marketing mix modeling - 6 months ago Pacsun unites commerce channels with first-party data solution - 6 months ago Meta spotlights how AI investments are paying off for advertisers - 7 months ago Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin - 8 months ago Meta revenue surges 23% but volatility could soften advertiser demand - 11 months ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - 11 months ago Comscore, iSpot, VideoAmp picked for JIC’s next measurement move - 12 months ago
10	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape - 5 months ago How advertisers are grappling with the influx of retail media networks - 11 months ago

Journalists covering ecommerce ad metrics