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	Profile	Recent Articles on Subject
1	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	How Omnicom’s purchase of IPG changes the notion of an agency holding company - 20 days ago The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow - 3 months ago
2	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	Generative AI grows up: Digiday’s 2024 timeline of transformation - 22 days ago Agency execs balance automation and strategy with new ad formats - 3 months ago Publicis Groupe debuts new CoreAI platform and €300 million AI investment - 12 months ago
3	Jennifer Ouellette Ars Technica Original tech news. Expert advice. Analysis of tech trends. NYC - Boston - Chicago - SF technologyreviewsanalysisadvice	Evolution journal editors resign en masse - 23 days ago
4	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’ - 23 days ago Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024 - about 2 months ago Is an altruistic holding company too good to believe? Know Co. begs to differ - 2 months ago Media Buying Briefing: Debating the pros and cons of principal media - 3 months ago Overheard at DMBS: The problem with scope creep — and how to get over it - 3 months ago Wpromote expands its offerings to full service, dubbing it ‘brandformance’ - 4 months ago How JumpCrew sells B2B companies on its concept of growth as a service - 6 months ago This performance specialist shop finds new value as an agency for agencies - 7 months ago Newly merged Amp agency is comfortable sandwiched between holdcos and other indies - 7 months ago WTF is principal media? - 8 months ago Assembly tightens up global, N. American roles to spur faster growth - 10 months ago Attention firm Adelaide penetrates holding company media agencies with new tool - 11 months ago As cookies fade, more agencies make bets on consumer research panels — and their first-party data - 11 months ago Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency - 11 months ago Meet the People breaks out a standalone media agency, Swell Media - 11 months ago Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future - 12 months ago As retail media grows, more agencies are implementing their own ways to guide clients - about 1 year ago Holding companies vs. independent agencies: who beat who in 2023? - about 1 year ago As attention grows up, agency rebundling is one unintended result - about 1 year ago UM and Magna undergo multiple rounds of layoffs amid client losses - about 1 year ago Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns - about 1 year ago How Media.Monks turned in-housing a client into a specialty service - about 1 year ago Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens? - about 1 year ago How global agency group Dept has used its B Corp status as a differentiator - about 1 year ago Sometimes agencies need an agency — rather, a media execution partner — to get the job done - about 1 year ago Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools - over 1 year ago Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points - over 1 year ago
5	Catherine Wolf Digiday Human Rights, Gender Equality Consultant. Berlin, Germany Human RightsGender Equality	Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution - 28 days ago Research Briefing: Media agencies are cautiously optimistic about 2024 client spending - over 1 year ago Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact - over 1 year ago
6	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge - about 1 month ago Agency group Common Interest is on an acquisition drive - 7 months ago GroupM is in the trough of the business cycle — when will it reach the crest again? - about 1 year ago Why media agencies remain the cornerstone of holding group profitability - about 1 year ago ‘Expectations have never been higher’: Advertisers and agencies are navigating closer ties amid tensions - over 1 year ago
7	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Who are the winners and losers of Omnicom’s proposed acquisition of IPG? - about 1 month ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - 12 months ago Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers - about 1 year ago Marketing Briefing: ‘Flat is the new up’: Why 2023 hasn’t been the easiest year for agencies - about 1 year ago As agencies merge, agency brands may wane in importance - about 1 year ago
8	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates - about 2 months ago Agencies take diversity efforts beyond the numbers - 3 months ago How independent agencies grow their sports practices - 5 months ago Clients want agencies to deliver industry expertise, agility and empathy, new research finds - 6 months ago Indie agency Mod Op launches AI practice as it expands via acquisitions - 10 months ago How media agencies are shifting toward generative AI content in influencer marketing - 10 months ago Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives - 11 months ago How agencies are tackling growing sports media fragmentation - 11 months ago Though cookie alternatives are out there, agencies have their issues with them all - 12 months ago Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media - 12 months ago Influencer agencies expand in U.S. markets with new leadership as global competition rises - 12 months ago As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings - about 1 year ago
9	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	How independent agencies are staking their claim in the creator economy - 2 months ago Agencies move on from creating content for specific platforms to focus on short-form video - over 1 year ago
10	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Consultancy for in-house agencies launches to update aging model - 4 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 10 months ago Barkley, OKRP merge to create ‘big indie’ agency - 11 months ago Papa Johns taps The Martin Agency, Carat in agency shakeup - about 1 year ago

Journalists covering Evolving Agencies