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	Profile	Recent Articles on Subject
1	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge - 9 days ago Agency group Common Interest is on an acquisition drive - 6 months ago GroupM is in the trough of the business cycle — when will it reach the crest again? - about 1 year ago Why media agencies remain the cornerstone of holding group profitability - about 1 year ago ‘Expectations have never been higher’: Advertisers and agencies are navigating closer ties amid tensions - about 1 year ago
2	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Who are the winners and losers of Omnicom’s proposed acquisition of IPG? - 9 days ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - 11 months ago Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers - about 1 year ago Marketing Briefing: ‘Flat is the new up’: Why 2023 hasn’t been the easiest year for agencies - about 1 year ago As agencies merge, agency brands may wane in importance - about 1 year ago
3	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024 - 19 days ago Is an altruistic holding company too good to believe? Know Co. begs to differ - 29 days ago Media Buying Briefing: Debating the pros and cons of principal media - about 2 months ago Overheard at DMBS: The problem with scope creep — and how to get over it - about 2 months ago Wpromote expands its offerings to full service, dubbing it ‘brandformance’ - 3 months ago How JumpCrew sells B2B companies on its concept of growth as a service - 5 months ago This performance specialist shop finds new value as an agency for agencies - 6 months ago Newly merged Amp agency is comfortable sandwiched between holdcos and other indies - 6 months ago WTF is principal media? - 7 months ago Assembly tightens up global, N. American roles to spur faster growth - 9 months ago Attention firm Adelaide penetrates holding company media agencies with new tool - 9 months ago As cookies fade, more agencies make bets on consumer research panels — and their first-party data - 10 months ago Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency - 10 months ago Meet the People breaks out a standalone media agency, Swell Media - 10 months ago Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future - 10 months ago As retail media grows, more agencies are implementing their own ways to guide clients - 12 months ago Holding companies vs. independent agencies: who beat who in 2023? - about 1 year ago As attention grows up, agency rebundling is one unintended result - about 1 year ago UM and Magna undergo multiple rounds of layoffs amid client losses - about 1 year ago Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns - about 1 year ago How Media.Monks turned in-housing a client into a specialty service - about 1 year ago Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens? - about 1 year ago How global agency group Dept has used its B Corp status as a differentiator - about 1 year ago Sometimes agencies need an agency — rather, a media execution partner — to get the job done - about 1 year ago Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools - about 1 year ago Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points - about 1 year ago
4	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates - 26 days ago Agencies take diversity efforts beyond the numbers - 2 months ago How independent agencies grow their sports practices - 4 months ago Clients want agencies to deliver industry expertise, agility and empathy, new research finds - 5 months ago Indie agency Mod Op launches AI practice as it expands via acquisitions - 9 months ago How media agencies are shifting toward generative AI content in influencer marketing - 9 months ago Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives - 10 months ago How agencies are tackling growing sports media fragmentation - 10 months ago Though cookie alternatives are out there, agencies have their issues with them all - 11 months ago Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media - 11 months ago Influencer agencies expand in U.S. markets with new leadership as global competition rises - 11 months ago As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings - 11 months ago Influencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI - about 1 year ago
5	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	How independent agencies are staking their claim in the creator economy - about 1 month ago Agencies move on from creating content for specific platforms to focus on short-form video - about 1 year ago
6	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow - about 1 month ago
7	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	Agency execs balance automation and strategy with new ad formats - 2 months ago Publicis Groupe debuts new CoreAI platform and €300 million AI investment - 11 months ago
8	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Consultancy for in-house agencies launches to update aging model - 3 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 9 months ago Barkley, OKRP merge to create ‘big indie’ agency - 9 months ago Papa Johns taps The Martin Agency, Carat in agency shakeup - about 1 year ago
9	Leo Sun Motley Fool Technology Specialist @ The Motley Fool. Taipei City, Taiwan Internet of Thingscloudbig datamobilegaming	Could Evolv Technologies Become the Next SoundHound AI? - 4 months ago
10	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming - 5 months ago

Journalists covering Evolving Agencies