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	Profile	Recent Articles on Subject
1	Hannah Murphy Financial Times Tech reporter at FT. Brit in SF. San Francisco, California social mediajournalism	Brands spend nominal sums on X ads to keep Musk happy - 26 days ago
2	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash - 28 days ago If music marketing is a gateway to culture, brands must navigate carefully, execs say - over 1 year ago Airbnb’s global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative - over 1 year ago As brands look to become part of culture, music marketing becomes a mainstay - over 1 year ago Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching - over 1 year ago
3	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	The Economist is looking beyond traffic to measure the success of its brand marketing push - 28 days ago
4	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Twix ditches left-right divide for new brand position around unity - 29 days ago Hostess refreshes packaging, logo as part of modernization drive - 4 months ago 7 top campaigns from 2024 and the tactics that drove success - 5 months ago VML unites design capabilities, talent under new studio offering - 6 months ago Starbucks hands US creative duties to WPP amid turnaround push - 6 months ago Allbirds CMO on why brand building is key to company’s turnaround plan - 8 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 10 months ago Verizon unveils future-facing new look with ad campaign nodding to its past - 10 months ago Manischewitz rebrands to extend appeal beyond kosher aisle - about 1 year ago Nike commits to bolder brand marketing as part of rebound plan - about 1 year ago Quaker celebrates everyday moments of affirmation in creative reset - about 1 year ago In-house agency sophistication rises, output improves: survey - over 1 year ago Trivago introduces brand refresh with ads localized with help from AI - over 1 year ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - over 1 year ago Target lights up digital in holiday push that balances sentiment, value - over 1 year ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - over 1 year ago Adidas puts fresh foot forward with global campaign honoring Trefoil icon - over 1 year ago Ikea streamlines global brand marketing under IPG’s McCann - over 1 year ago
5	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails - 2 months ago Marketers may become part of the culture war — even if they didn’t intend to be - 4 months ago Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year - 5 months ago ‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand - 5 months ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - about 1 year ago
6	Mary E. Shacklett InformationWeek CEO, Transworld Data. ITResearch	IT’s New Frontier: Protecting the Company from Brand Bashing - 4 months ago
7	Devin Meenan RISMedia Beginner in filmmaking. Southport, North Carolina filmmaking	The Hidden Dangers of a Weak Personal Brand - 4 months ago Mastering Marketing: How to Build a Strong Personal Brand and Win More Clients - 6 months ago
8	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	7 top campaigns from 2024 and the tactics that drove success - 5 months ago Why specialty cheese Alouette rebranded right before the holidays - 5 months ago How Wrangler is riding its Western heritage to build brand momentum - 7 months ago Vitaminwater offers free rent to consumers who use its flavors as design inspiration - 8 months ago Kellanova expands partnership with IPG to accelerate brand growth - 9 months ago Martin Sorrell explains why Monks dropped ‘Media’ from its moniker - 9 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 10 months ago Liquid I.V. refreshes brand to stand out in evolving hydration market - 12 months ago Manscaped envisions ‘the boys’ as mini-mes in branding push - about 1 year ago Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push - about 1 year ago Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays - about 1 year ago Ocean Spray reveals first major brand overhaul in 20-plus years - about 1 year ago Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands - over 1 year ago 12 holiday campaigns embodying the seasonal spirit of 2023 - over 1 year ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - over 1 year ago Why Inspire Brands puts identity at the center of its marketing - over 1 year ago
9	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	7 top campaigns from 2024 and the tactics that drove success - 5 months ago Best Buy refreshes brand with new tagline and ‘spokeshologram’ - 9 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 10 months ago Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative - 11 months ago Kraft cooks up brand refresh, creative platform for unified sauce line - about 1 year ago
10	Darryl Davis Inman Real estate news source. real estatenewstechnology	Your 2025 real estate branding health power-up checklist - 5 months ago 8 steps to launching your personal brand as a new real estate agent - 5 months ago

Journalists covering branding