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Tags: content monetization creator economy Google YouTube YouTube Partner Program

	Profile	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Influencer shops hope to entice creators with talent platforms that offer CTV, AI features - 9 days ago Creators are left wanting more from Spotify’s push to video - 15 days ago Incoming teen social media ban in Australia puts focus on creator impact and targeting practices - 20 days ago Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates - about 1 month ago Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers - about 1 month ago Monks’ head of social sees this as the biggest challenge for marketers in the creator economy - about 1 month ago How influencer shops and agencies are adding content studios to boost production speed, revenue - about 1 month ago Why the ad industry is redefining what it means to be a creator vs. influencer - about 2 months ago Creators weigh content decisions and costs of election-driven marketing blackout - about 2 months ago As the presidential election approaches, where do influencers come in? - 4 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 6 months ago How influencer agencies vet and navigate past fake influencers and followers - 7 months ago Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty? - 7 months ago Razorfish launches in-house creator offering as agencies grow content practice - 10 months ago Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network - 10 months ago
2	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives - 27 days ago Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame - 3 months ago Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends - 4 months ago How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie - 9 months ago Why the creator industry is setting its sights on on the small screen - 9 months ago In a booming influencer economy, creators seek standardization for payment terms - 10 months ago Platform payouts: Creators reveal how much social media behemoths are willing to shell out - 12 months ago TikTok creators are increasingly tapping into food-centric content — and brands are following - about 1 year ago Why Cirque du Soleil is creating its own influencer network - about 1 year ago
3	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	How independent agencies are staking their claim in the creator economy - about 1 month ago Influencer or creator? Here’s how marketers can know who to hire - about 1 year ago Creators still turning down work as the Hollywood SAG-AFTRA strike continues - over 1 year ago
4	Dan Whateley Business Insider Media reporter at Business Insider. Union member. media reportingjournalism	TikTok's next big move: Helping creators launch product lines by connecting them with suppliers - 2 months ago An M&A expert says creator-economy companies need to look beyond influencers to grow - 5 months ago
5	Lauren Forristal TechCrunch Consumer news reporter. TechCrunch. Consumer NewsTechnology	SoCreate wants to transform screenwriting software with AI imagery and community sharing tools - 3 months ago
6	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Omnicom Media Group strikes partnership with Snap for creator collaboration - 3 months ago
7	Dean Takahashi VentureBeat Obsessed with technology. San Francisco + NYC Technology	Dentsu launches House of Creators on Roblox - 4 months ago How Moon Beast plans to tap the well of player creators - 10 months ago How the creator economy is evolving with AI \| Jim Louderback - 12 months ago
8	Anna Iovine Mashable Reporter @mashable. Covers sex, bi/queerness. journalismsexualitybi/queerness	Most adult creators use AI in their work, new data says - 4 months ago
9	Lakshmi Rivera Amin Hyperallergic Artist. New York City art	A View From the Easel - 4 months ago Required Reading - 9 months ago
10	Cecily Mauran Mashable Tech Reporter at Mashable. New York technologyjournalism	Procreate's anti-AI stance is music to artists' ears - 4 months ago YouTubers face penalties if they use generative AI — unless they comply with this new rule - about 1 year ago

Journalists covering creators