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Tags: content monetization creator economy Google YouTube YouTube Partner Program

	Profile	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Why the ad industry is redefining what it means to be a creator vs. influencer - 8 days ago Creators weigh content decisions and costs of election-driven marketing blackout - 14 days ago As the presidential election approaches, where do influencers come in? - 3 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 4 months ago How influencer agencies vet and navigate past fake influencers and followers - 5 months ago Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty? - 6 months ago Razorfish launches in-house creator offering as agencies grow content practice - 8 months ago Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network - 9 months ago
2	Dan Whateley Business Insider Media reporter at Business Insider. Union member. media reportingjournalism	Jellysmack is laying off staff as it scales back its creator program - 24 days ago TikTok's next big move: Helping creators launch product lines by connecting them with suppliers - 28 days ago An M&A expert says creator-economy companies need to look beyond influencers to grow - 3 months ago
3	Lauren Forristal TechCrunch Consumer news reporter. TechCrunch. Consumer NewsTechnology	SoCreate wants to transform screenwriting software with AI imagery and community sharing tools - about 1 month ago
4	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Omnicom Media Group strikes partnership with Snap for creator collaboration - about 1 month ago
5	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame - 2 months ago Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends - 3 months ago How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie - 7 months ago Why the creator industry is setting its sights on on the small screen - 8 months ago In a booming influencer economy, creators seek standardization for payment terms - 9 months ago Platform payouts: Creators reveal how much social media behemoths are willing to shell out - 11 months ago TikTok creators are increasingly tapping into food-centric content — and brands are following - 12 months ago Why Cirque du Soleil is creating its own influencer network - about 1 year ago
6	Dean Takahashi VentureBeat Obsessed with technology. San Francisco + NYC Technology	Dentsu launches House of Creators on Roblox - 2 months ago How Moon Beast plans to tap the well of player creators - 8 months ago How the creator economy is evolving with AI \| Jim Louderback - 11 months ago
7	Anna Iovine Mashable Reporter @mashable. Covers sex, bi/queerness. journalismsexualitybi/queerness	Most adult creators use AI in their work, new data says - 2 months ago
8	Lakshmi Rivera Amin Hyperallergic Artist. New York City art	A View From the Easel - 3 months ago Required Reading - 8 months ago
9	Catherine Hickley The Art Newspaper Museums heritage editor. Writer. Author. Berlin, Germany museumsheritagewriting	Zagreb collective WHW named creative directors of Skulptur Projekte Münster - 3 months ago
10	Benj Edwards Ars Technica Reports on AI, ML. Explores AI's impact. Writes for Ars Technica. Raleigh, North Carolina AIMachine LearningHistoryCulture	Procreate defies AI trend, pledges “no generative AI” in its illustration app - 3 months ago

Journalists covering creators