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Tags: content monetization creator economy Google YouTube YouTube Partner Program

	Profile	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Why the ad industry is redefining what it means to be a creator vs. influencer - 7 days ago Creators weigh content decisions and costs of election-driven marketing blackout - 13 days ago As the presidential election approaches, where do influencers come in? - 3 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 4 months ago How influencer agencies vet and navigate past fake influencers and followers - 5 months ago Razorfish launches in-house creator offering as agencies grow content practice - 8 months ago How agencies are investing in influencers this Super Bowl - 9 months ago Influencer agencies expand in U.S. markets with new leadership as global competition rises - 10 months ago
2	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics - 10 days ago
3	Dan Whateley Business Insider Media reporter at Business Insider. Union member. media reportingjournalism	Jellysmack is laying off staff as it scales back its creator program - 24 days ago An M&A expert says creator-economy companies need to look beyond influencers to grow - 3 months ago
4	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame - 2 months ago How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie - 7 months ago Why the creator industry is setting its sights on on the small screen - 8 months ago In a booming influencer economy, creators seek standardization for payment terms - 9 months ago Generative AI draws crowds to CES 2024, while industry maintains cautiously optimistic about economy - 10 months ago Platform payouts: Creators reveal how much social media behemoths are willing to shell out - 11 months ago TikTok creators are increasingly tapping into food-centric content — and brands are following - 12 months ago Why Cirque du Soleil is creating its own influencer network - about 1 year ago
5	Robin Hicks Eco-Business Sustainability journalist. Shark nut. Cat servant. West Ham fan. Singapore sustainabilityjournalismsharkscatsfootball	'Five years ago, everyone wanted to be Elon Musk': Where is climate tech in Southeast Asia now? - 4 months ago
6	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI - 6 months ago
7	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Marketers bullish on generative AI’s potential to boost the creator economy - 8 months ago
8	Karissa Bell Engadget Senior editor @engadget. DMs open. San Francisco social media platforms	YouTube created the creator economy - 8 months ago
9	Dean Takahashi VentureBeat Obsessed with technology. San Francisco + NYC Technology	How Moon Beast plans to tap the well of player creators - 8 months ago How the creator economy is evolving with AI \| Jim Louderback - 11 months ago
10	Jordan Fragen VentureBeat Adds context to gaming, esports data. Los Angeles, California gamingesportsdata analysis	VCs team up with creators amid games funding pullback - 9 months ago e.l.f. Cosmetics launches Roblox game to teach entrepreneurship - about 1 year ago

Journalists covering creator economy