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	Profile	Recent Articles on Subject
1	Sara Guaglione Digiday Senior media reporter. Digiday contributor. AAJA member. Beauty blogger. New York media reportingjournalismbeauty	Media Briefing: What media execs are prioritizing in 2025 - 13 days ago Media Briefing: The top trends in the media industry in 2024 - about 1 month ago Media Briefing: Publishers’ strategy on Bluesky is TBD - about 2 months ago Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo - 2 months ago NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day - 9 months ago
2	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos - about 1 month ago Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024 - about 2 months ago Media Buying Briefing: How generative AI is being applied in big and small settings - 2 months ago Media Buying Briefing: Debating the pros and cons of principal media - 3 months ago Media Buying Briefing: Overheard at the Media Buying Summit - 3 months ago Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising - 3 months ago Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024 - 5 months ago Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 6 months ago Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em - 10 months ago Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week - 11 months ago Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future - 11 months ago Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands - 12 months ago Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’ - about 1 year ago Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming - about 1 year ago Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model - about 1 year ago Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points - over 1 year ago Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways - over 1 year ago
3	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	The Efficiency Trap: Rethinking Value And Cost In Media Buys - about 2 months ago
4	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore - about 2 months ago ‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday - about 2 months ago Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about? - 2 months ago Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market - 6 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 10 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 11 months ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - 12 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - about 1 year ago Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends - about 1 year ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - about 1 year ago Marketing Briefing: How the short-form video boom is driving marketers to creators for content production - over 1 year ago
5	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates - about 2 months ago Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks - 3 months ago Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - 4 months ago Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - 5 months ago Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation - 7 months ago Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives - 11 months ago Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - 11 months ago Media Buying Briefing: Here are five media agency trends to watch in 2024 - about 1 year ago Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company - about 1 year ago Media Buying Briefing: A look at agencies’ holiday spending strategies this year - about 1 year ago Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time - about 1 year ago Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic - about 1 year ago Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes - about 1 year ago Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs - over 1 year ago Media Buying Briefing: Agencies’ views for and against bid shading - over 1 year ago
6	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices - 3 months ago Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel - 3 months ago Future of TV Briefing: Making sense of the TV industry’s latest measurement moves - 10 months ago Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront - 10 months ago Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now - 10 months ago Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market - 11 months ago Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023 - 11 months ago Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0 - 11 months ago Future of TV Briefing: Media and entertainment matchmakers, 2024 edition - about 1 year ago Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated - about 1 year ago Future of TV Briefing: The TV ad business shrank in the third quarter of 2023 - about 1 year ago Future of TV Briefing: Netflix plots next phase in its programmatic ad push - about 1 year ago Future of TV Briefing: How ad buyers are appraising the FAST ad market - over 1 year ago
7	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools - 3 months ago
8	Kayleigh Barber Digiday Media Editor @Digiday. Podcast co-host. New York, New York mediapodcasting	Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets - 4 months ago Media Briefing: How publishers spent summer 2024 - 5 months ago Media Briefing: The 2024 media glossary - 5 months ago Media Briefing: Pubs’ Q2 earnings look rosy thanks to AI deals and an improved ad market - 5 months ago Media Briefing: How the digital publishing industry has fared so far in 2024 - 7 months ago Media Briefing: Publishers pitch women’s sports as advertiser interest grows - 7 months ago Media Briefing: 2024 publishers’ guide to selling at Cannes - 7 months ago Media Briefing: Publishers use proprietary research to pitch prospective advertisers - 10 months ago Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown - 11 months ago Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023 - 11 months ago Media Briefing: Buyers say the MFA panic is over – but not forgotten - 12 months ago Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize - 12 months ago Media Briefing: The media industry’s top takeaways from 2023 - about 1 year ago Media Briefing: Publishers’ Q3 earnings show a return to owned and operated - about 1 year ago Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale - about 1 year ago Media Briefing: Publishers are counting down to the end of Q4 - about 1 year ago Media Briefing: Publishers air pain points at the Prebid Summit - about 1 year ago Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle - over 1 year ago
9	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’ - 4 months ago
10	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	IAB: Digital video advertising KPIs shift, with business outcomes on top - 6 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 10 months ago

Journalists covering mediabuyingbriefing